The Social Media Incubator

MAY 10, 2013

One emerging trend in online marketing is mobile search. With more people buying smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe. For one thing, mobile search is highly local. Skype call.

Mobile 106

Mobile Foursquare SMS Price 106

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? Related posts: Social Search could it be a Google Killer?

B2B 205

B2B Google Marketing Mobile 205

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. No problem, right? The top-ranked listing in the SERPs get 55% of the clicks.

SEO 239

SEO Strategy Tips Marketing 239

Hootsuite

JULY 22, 2020

If you’re a brick-and-mortar business you’re probably already familiar with the ups and downs of turning digital marketing into real foot traffic. Today, we’re looking at one of the simplest and most direct ways to stay in touch with your customers: Google My Business posts. How to post to Google My Business.

Google 145

Google HootSuite How To Pluck 145

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279

Trends Marketing Mobile Wireless 279

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 107

SMS Strategy Marketing How To 107

Hootsuite

DECEMBER 17, 2019

And every other website, too, except for Google.). Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. use YouTube. are in Japan.

Statistics 145

Statistics YouTube Marketing HootSuite 145

The Social Media Incubator

DECEMBER 22, 2014

As Facebook’s organic reach continues to shrink, online marketers are flocking to buy ads in order to get messages to their target audience. Google Plus gone? Google Plus may have seen its brightest days. Pay to play. This is the mantra of social networks in today’s digital advertising age.

Marketing 182

Marketing B2B Engineering LinkedIn 182

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Idaconcpts

AUGUST 2, 2012

As millions of people now use smartphones on a daily basis, marketers can take advantage of this fact, and serve them ads based on where they are. While mobile advertising can be effective, the medium has some inherent challenges that companies have to deal with. You have to sell the right type of product to make it work.

Mobile 133

Mobile Advertising Analysis Blogger 133

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process.

B2B 40

B2B Mobile SMS Tips 40

Direct Marketing Observations

NOVEMBER 23, 2010

10 years ago seems so 10 years ago in the world of search, social and mobile. In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. Search is and has been woven into the fabric of our daily lives thanks to Google. Now the mobile device is an extension of our desktop.

Mobile 177

Mobile MySpace SMS Yahoo 177

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Create Omnichannel Marketing Campaigns.

Influencer 288

Influencer Brands Policies Privacy 288

Convince & Convert

SEPTEMBER 11, 2013

Between Google Glass and this smartwatch, are we actually TRYING to make our own phalanges obsolete? Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. What do we have against fingers, anyway? Things Are Not What They Appear To Be.

Buy 128

Buy iPad Energy Mobile 128

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 271

Platform Social Media Influencer Trends 271

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target. Cyber Monday, Black Friday and online holiday ecommerce sales.…

Social Media 165

Social Media How To Marketing ROI 165

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. A property can be your website, blog, subdomain, or mobile app.

Analytics 110

Analytics Google URL Adwords 110

Twist Image

APRIL 16, 2014

Is it normal that a search engine is buying up all of the robotics and drone companies? If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. Google''s first wave of innovation. Google''s second wave of innovation.

Google 92

Google comScore iPad Mobile 92

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Consumers rely on social media to research and make buying decisions and for customer service issues. Mobile Has Arrived.

Trends 100

Trends Smart Phone Marketing Mobile 100

The Realtime Report

APRIL 21, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook. Social Media News Ticker +Post ads AdSense Facebook geo-location Gnip Google mobile advertising MoPub Nearby Friends Twitter' Any social media updates that we missed?

News 173

News Adsense Social Media Facebook 173

Atom Thought

FEBRUARY 18, 2010

Now that Google has lucnhed Google Buzz, the scene is ripe for other players to get inspired. But before we delve further on the above questions, let’s understand that Google already has an orkut and a wave and yet it launched Buzz (despite it’s partnership with Twitter). respectively.

Google 157

Google Flickr Yahoo Microsoft 157

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Convince & Convert

FEBRUARY 20, 2015

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce. Continue the conversation on our Facebook or Google+ pages.

Buy 60

Buy Retail Price Widget 60

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation. Window Shopping.

Mobile 60

Mobile Strategy Loyalty SMS 60

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content! How to create irresistible content that helps you achieve your business and marketing goals.

eBook 141

eBook Content Findability Template 141

Pam Moore

MARCH 31, 2017

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today!

Training 165

Training Social Media Brands Small Business 165

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

SMS 87

SMS Marketing ROI API 87

Small Business Mavericks

AUGUST 12, 2011

A few days ago I made some comparisons between Google+ and Facebook. Specifically, I talked about how Google+ has built in privacy features that Facebook doesn’t and how that could change the social media game. But lately I’ve heard some comparisons between Google+ and Twitter. It got me to thinking.

Google 98

Google Twitter Comparison MySpace 98

Socialmedia.biz

NOVEMBER 18, 2016

BeerOrCoffee lets people who use a mobile app connect at a cafe (or elsewhere) in real time. Target audience: Startups, entrepreneurs, technologists, innovators, businesses, digital marketers, educators, journalists, Web publishers. Once someone agrees to meet, you buy them the first drink. market early in 2017.

Google 60

Google Startup Meeting Hotels 60

Twist Image

SEPTEMBER 6, 2013

Marketers haven''t been negligent in this regard. It raised some eyebrows this past week when Google announced that the upcoming version of their Android mobile operating system will be named KitKat (the seminal chocolate bar from from Nestle ). The Kit Kat website has already been updated to reflect this marketing opportunity.

Marketing 94

Marketing Press Release Wireless Advertising 94

Twist Image

APRIL 30, 2013

From Nike FuelBand to Jawbone ''s Up and the pending public launch of Google ''s Project Glass and whatever Apple has up their sleeves for their own wearable technology , it is becoming increasingly obvious that our connected computers will be more a "part of us" than ever before. all starting down the path of wearable technology.

Google 105

Google Apple Project Advertising 105

The Realtime Report

JULY 9, 2014

Facebook acquires LiveRail for $400M to $500M to serve video ads everywhere, improve its own – Facebook purchased video ad tech startup LiveRail, which connects marketers to publishers on both web and mobile to serve video ads (TechCrunch). Buy Now” buttons start appearing in Tweets. Is Twitter shopping finally here?

News 173

News Social Media Twitter Facebook 173

Social Media Strategies Summit

SEPTEMBER 12, 2019

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Source: Choozle.

Advertising 118

Advertising CPM CPC Buy 118

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Why the explosion of video content? Why the explosion of video content?

Video 133

Video Marketing Vimeo YouTube 133

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. People love shopping on their phones.

Retail 126

Retail Apparel Discount Fashion 126

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101