Techipedia: Tamar Weinberg

AUGUST 14, 2012

Amazon and Google both have animated web videos that explain their individual “clouds”. Google have a great portfolio of web videos in general, but the most recent addition to their web video artillery is a great animation explaining their fiber optic broadband network. They can help create a memorable brand identity. Like this post?

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

With the huge number of communication channels available including emails, websites, and iPhone apps plus the ever-increasing number of social media channels such as Twitter, LinkedIn, Facebook Google + and YouTube, it is no wonder that maintaining consistent branding has become somewhat of a challenge to the digital age marketer.

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. Google+ is currently in its introductory phase. Like this post?

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Techipedia: Tamar Weinberg

MARCH 20, 2012

She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Is your brand and site optimized? Meet Sally. Some advertising campaigns are meant to be flighted. Like this post?

Advertising 172

Advertising Questions CPA ROI 172

Techipedia: Tamar Weinberg

APRIL 17, 2012

Do everything you can to get ‘Google juice’. Google juice is another term for PageRank. One way that Google measures the relevance of the content on your site is by looking at the amount of and the quality of the links to your site. Google likes video and other media content. Like this post?

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

You can add custom reports for a whole host of your social media profiles and even incorporate essential pieces of Google Analytics data. This is where Google Analytics comes into play: Google Analytics offers a huge array of monitoring tools for free users and even more for users willing to pay for their (rather pricey) Premium package.

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

This ties back to #10: you want people to follow you on Twitter for deals, like you on Google+ for industry insight, etc. It’s good form to thank someone for a retweet or a Google+ share, etc. People get a strong impression of your brand when they have a clear picture of what your brand does on a particular social platform.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

JULY 17, 2012

Google and other search engines have discussed a tool like this in the past, but Bing is the first to actually put it into action. This is useful because you may not want to ban an entire site from ever linking to your site (or at least using links that count according to Google bots). How the Bing Disavow Links Tool Works.

Tools 138

Tools Directory URL SEO 138

Techipedia: Tamar Weinberg

APRIL 25, 2013

As we began to discuss in Part 1, Search Retargeting is a practice that allows marketers to target users with display ads based on the keywords they enter into search engines like Google, Yahoo!, A user searches for “All-Inclusive Caribbean Vacations” on Google, and, a few minutes later, heads over to the New York Times Travel Section.

comScore 163

comScore Engineering Yahoo Advertising 163

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Duplicate content on pages is another way to get on Google’s black list. Webmaster Tools.

NoFollow 198

NoFollow How To SEO Engineering 198

Techipedia: Tamar Weinberg

MAY 12, 2010

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Fan ratings & reviews?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

JULY 10, 2012

With the changes that Google is making, content – quality content – is more important than ever. But you shouldn’t want better content just for the sake of Google. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Like this post?

Sites 185

Sites Content How To Engineering 185

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Google Docs If you want to share and collaborate in the creation of documents, spreadsheets, and presentations, then Google Docs is the best way to go. Google Wave Google Wave still has a few defects, but it can be a strong collaboration tool if Google resolves them. Evernote allows you to clip anything (e.g.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Currently I’m doing this on Google+. I see a bright future for the Google. Susan’s Little Known Social Media Secret : Set up private lists in Twitter (or Circles in Google+) to read and keep up with movers and shakers in your industry, analysts, influencers and interesting people that you want to engage. Susan Beebe.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

In early 2010, news sprung that people were spending more time on Facebook than Google, and this is where the average person is finding their daily news. Basic Strategy: Claim your business on Yelp and Google Places. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Since the timing of the blogs posts were different by at least 1-2 hours, we had the opportunity to view and understand the traffic patterns, conversion rates and track all our users with Google Analytics, including source of the referral, time on various pages, conversion to registration and finally usage within our product. Like this post?

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

Sure, he promotes his digital products, but he doesn’t promise you a get rich scheme or make you feel any less valuable if you don’t buy. It might be as simple as setting up Google Reader and subscribing to the major news blogs in your industry. Chris Guillebeau is the master of this with his Unconventional Guides. Give it a shot.

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

APRIL 24, 2012

For example, some firms tie one phone number to all of their Google AdWords ads. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Other firms tie a phone number to each keyword within the AdWords campaign. Like this post?

Adwords 155

Adwords How To Module Aggregator 155

Techipedia: Tamar Weinberg

JULY 15, 2009

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. I hope that doesn’t detract you from buying the book! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

MAY 18, 2010

Where are the people most likely to buy your products and services? Reply Jayesh Paul May 19, 2010 at 10:54 am Powerful points, social media tools are making more easier to check your SMO efforts via social stats with google analytics. Google Maps is very handy, and Twitter is very good, especially for Social Media!

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Ask them if they are familiar with StumbleUpon, Digg, Quora, and Google+. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Chances are if they know a little bit of information about these sites, they’re pretty fluent in social media.

Marketing 162

Marketing Insurance Directory SEO 162

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

You should be able to get something more detailed than “We got ABC Company on Google page one.” Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Request case studies with details. Follow Brad on Twitter. [ Like this post?

SEO 176

SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

JANUARY 12, 2011

I use Google Alerts for this. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed. What are your favorite tools for doing what you do? It’s a great way to not only have your finger on what’s happening but it can inspire your own work.

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Even more astonishing, if you combine the amount of time spent on Google, Yahoo, YouTube, Wikipedia, and Amazon, Facebook still comes out on top. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. is a post written by Tamar Weinberg. ].

Facebook 172

Facebook Study Small Business Nielsen 172

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. I’m going to ask Apple to buy me a Zune. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Look at their policy about servicing you from the get go. Never heard of that at any other company.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Unless the product is a fad, it is doubtful that an online community will impact the buying habits of consumers looking at an impulse bought product. Specially Google, Yahoo and Msn. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

Remember, you’re not on Facebook, Google+, or MySpace here – this is a social network for business professionals. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Only interact in a professional manner with other users.

LinkedIn 234

LinkedIn Tips Statistics Groups 234

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

The only effective feedback mechanism was the free market: people choose to buy something else, if the option existed. On eBay you give feedback as vote of trust for others to see and seek positive for your sellers you’re buying from. TV media buys are based on people picking what was on TV.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JUNE 18, 2008

Map Check-in – the google maps mash-up that Brightkite implemented is great. Reply Dennis June 29, 2008 at 11:58 pm I hear Google made an offer to buy Plutter Kite for $6.4B! Add health records and Social Security #s to Plutter Kite, and Google will double their offer. So there you go. Thank you for that!

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

APRIL 10, 2008

As an example, let’s take a look at Robert Scoble’s FriendFeed (click the image for a larger view): In this screenshot, Robert utilized both Google Reader and Twitter, and the comments spread to his feed where an ongoing discussion ensued. Google, Wikipedia and FriendFeed. It’s a great system … in theory.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

MARCH 4, 2008

I remember taking classes, buying flashcards , and doing whatever it took to have a decent understanding of large words to score well on the SAT. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Thanks, Lissy Reply Cancel reply Leave a Comment Be sure to wrap all code in <code></code> tags.

Digg 103

Digg MySpace Reddit Yahoo 103

Techipedia: Tamar Weinberg

DECEMBER 20, 2007

I usually do all my blogging on google docs and then export it. I am no web programming expert, but I do understand that my blog is basically hot linking pictures from google docs, but isn’t there be some kind of a work around? Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Digg 100

Digg Review Web 2.0 Upcoming 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

23 Social Media Marketing Tips from Dell, Comcast, HP, Wells Fargo, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil (Online Marketing Blog): Lee Odden takes advice from the best minds in social media who have worked in the corporate world. 8 Lessons Learned as a Brand on Twitter (tins/Rick Klau): Rick Klau works for Google.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 4, 2010

They also were able to flex their muscles and throw around dollars to buy up all the valuable advertising and marketing opportunities. For the most part, you can’t buy Twitter followers or Facebook fans. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca However, things have changed.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MAY 19, 2008

With 1,200 users terminated at once, I’m not sure people can easily buy that. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Note that this was told to Consumerist anonymously but on the record. Does that really give the insider’s claim any credibility?

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

JUNE 3, 2010

I turned off the posts on Buzz mostly for the issue that Google doesn’t truncate the posts. Meanwhile, I always share my posts via Google Reader and at least doing so encourages people to click on the post on Buzz. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Why Nobody Should Buy Digg Why Nobody Should Buy Digg by Tamar Weinberg on December 20, 2007 Share It hasn’t even been a week and my once positive outlook of Digg has come to a sour end.

Digg 104

Digg Buy StumbleUpon Web 2.0 104