Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 95

Social Media Focus Group Aggregator Research 95

Koka Sexton

JANUARY 5, 2023

Analyze feedback from customer surveys, focus groups, and interviews to understand customer sentiment. Conclusion: Monitor and optimize marketing efforts by paying attention to the relevant metrics that provide insights into customer behavior, preferences, and buying patterns.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. A comparable 31% won’t complete their purchase, while 30% will buy from a competitor instead.

Social Media 79

Social Media Sentiment Metrics Data 79

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

MARCH 30, 2021

A leading medical device manufacturer wanted to understand conversations about efficient heart valve technology within its industry and which factors influence patients’ buying decisions. The company viewed social media as a massive, unorganized focus group.

Questions 124

Questions Data Focus Group Analysis 124

Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. Take what you learn from your audience to inform future content.

Social Media 239

Social Media Content UGC Influencer 239

Waxing UnLyrical

JULY 26, 2018

You can get qualitative feedback from prospects and clients via focus groups, surveys, one-on-one interviews or any other method where you are presenting the audience with questions to which they can reply. Instead, you’re more likely to have success with larger ad buys – either on traditional or social channels.

Campaign 165

Campaign Content How To SEO 165

Oktopost

MARCH 22, 2022

People are more likely to buy products they learn about from trusted friends rather than those they see in ads. Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups. People buy from people, and a great adventure starts with a great experience.

Marketing 88

Marketing Loyalty Case Study Cost 88

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. But are marketers buying in? . Need insight into an emerging trend? Looking to prove a long-held belief about your audience? You just need social listening data. . The reach is just insane.

Questions 119

Questions Sentiment Meme Trends 119

Hootsuite

NOVEMBER 3, 2020

Or, you could spot a well priced umbrella as you’re scrolling through your Facebook feed, click “Buy.” See it, click it, buy it. Social commerce offers an instant focus group. Instagram Shops allows users to buy products featured in your photos and videos from anywhere in the app. Source: Instagram. They’re there.

Brands 145

Brands HootSuite Instagram Price 145

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. Today I am not holding back. How to leverage email marketing for customer research.

Research 78

Research Template Templates Training 78

ProBlogger

JANUARY 30, 2011

Buying versus browsing. There’s a significant, actionable difference between admiration and buying intent. Yet all the admiration in the world couldn’t compete with the prospect’s lack of buying intent. than “will you buy?&#. That’s what focus groups have become, haven’t they? “Do

Buy 46

Buy eBook Compete Small Business 46

agora pulse

NOVEMBER 14, 2017

When you are looking for a pulse check from your audience, and do not have the resources for focus groups and ten-page surveys, an Instagram Poll can offer some interesting insights. While a “buy this now!” Get Insights about Consumer Preferences. One of the benefits of Instagram Polls are their simplicity and brevity.

Instagram 130

Instagram Posterous Eventful Focus Group 130

Ignite Social Media

MARCH 19, 2018

On one hand, you can form relationships with your fans and hear feedback directly from them, serving almost as an instant focus group for the brand. There are several types of negative feedback – trolls, unhappy customers, PR crises – and today I’m going to focus on dealing with customers who aren’t happy.

Comments 122

Comments Social Media Tips Authentication 122

Ignite Social Media

APRIL 7, 2021

Since the networks themselves are free to all users, advertising is a huge source of income and they know brands are willing to pay big money to buy up ideal real-estate on the networks. Organic reach declined for a reason – Facebook has intentionally made it a play-to-play atmosphere across the entire social media landscape.

Organization 187

Organization Social Media Content Analysis 187

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. But social media intelligence captures the sentiment from anyone buying within your product category, opening the door to new audiences. There’s a good chance your competitors are already using this data to their advantage.

Social Media 116

Social Media Sentiment Survey Marketing 116

Janet Fouts

APRIL 18, 2012

I might even buy something. Give me a poll (that isn’t a focus group question and I’ll give you my opinion. What if you made a comment on my photo about how beautiful it was? I’d be grateful. I’d tell my friends. Give me something to do. Gimme respect. Show enough respect to your fans to say please and thank you.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Oktopost

SEPTEMBER 21, 2020

With the usage of social media platforms up by 44% this year, and more than three out of four consumers saying they are more likely to buy from a brand they follow on social media over one they don’t? There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing.

B2B 89

B2B Marketing Sentiment Influencer 89

Small Business Mavericks

JULY 23, 2014

After all, businesses need is to know what people will buy, right? If you can have a business blog that people read and comment on, you have a real-time focus group. Without knowing what people are thinking, marketers can only guess. If you answer the comments quickly, a conversation happens.

Comments 93

Comments Focus Group Small Business Notification 93

Sprout Social

JULY 28, 2021

If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. We were able to tap into the thousands of conversations they’d collectively had with our prospects and customers to understand what was motivating them to buy Sprout or why they were choosing not to.

Brands 126

Brands Team Industry Research 126

Janet Fouts

JANUARY 10, 2013

Sometimes I’ll buy from them just because they are so good at their job I just want to support them. Think of social media as a huge focus group. I love dealing with a talented sales person. I will choose a store, a vendor because of the caliber of sales. Think about it, good sales people have always been social.

Social CRM 144

Social CRM Hubspot Patterns Focus Group 144

Pam Moore

SEPTEMBER 18, 2017

There seems to be a lot of buzz and excitement about your content, yet nobody is buying. The top 5 things you MUST know about your ideal customer so that you can create content that engages them to take action to BUY! It is not generating new leads. It is not driving sales. It is not driving ROI. So what is the problem?

Content 162

Content Training How To ROI 162

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Janet Fouts

DECEMBER 12, 2014

A virtual focus group for product development? Posts that push people to enter promotions and sweepstakes with no real context. Posts that reuse the exact same content from ads. Here’s an example. I suggest you take a long hard look at how useful this network really is to your brand. Are you getting REAL engagement?

Engagement 143

Engagement Brands Facebook Journal 143

Pam Moore

SEPTEMBER 19, 2017

The top 5 things you MUST know about your ideal customer so that you can create content that engages them to take action to BUY! The top 5 inputs you must have before creating even one piece of content. The hottest tools and technology to create, inspire, connect and convert lookers into buyers using the social and digital web of today!

Content 164

Content Training ROI Compete 164

Pixlee

MAY 8, 2020

They’re a modern focus group for your brand, and if managed correctly, they can pay dividends for your content strategy. By creating enough demand within your community, you will have a sustainable customer base that is eager to buy, anytime you launch a new product or service.

Communities 54

Communities Brands Badge Focus Group 54

Ignite Social Media

SEPTEMBER 19, 2016

To produce a product that people want to buy can clearly be a difficult feat or we’d all be bajillionaires (unless you’re this guy ). It’s a focus group with the ultimate product road test. What’s trickier is understanding the actual consumer demand (or what will be next in demand).

Products 60

Products How To Survey Focus Group 60

Pam Moore

DECEMBER 21, 2020

Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. Or do you need help better understanding your audience such as doing a customer focus group? Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. Or do you need help better understanding your audience such as doing a customer focus group? Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. Or do you need help better understanding your audience such as doing a customer focus group? Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Keyhole.co

MARCH 16, 2023

Or they need to ask questions before buying from you. Additionally, businesses can conduct surveys or focus groups to gather feedback from customers and stakeholders on the effectiveness of their social listening activities. Customers get angry all the time for different reasons, and you want to ensure they don’t stay angry.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. People want to buy from companies that are smart, helpful and responsive. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Buffer Social

JULY 27, 2023

I’m a big fan of niche newsletters for research – the best ones, like Katelyn Bourgoin’s Why We Buy , offer a combination of evergreen tactics and timely applications. Find and invest your time (and sometimes money) into the relevant ones to your niche (I’m in quite a few social media-focused groups).

Content 76

Content How To Guidelines Research 76

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Do they share opinions? Do they care what kind of car they drive?

Research 265

Research Social Media Marketing Retail 265

Hootsuite

MAY 2, 2023

And yes — you can join a Facebook Group as a Page instead of as your personal account. This video walks you through how to do that: Once you’re ready, search for real estate-focused groups or local interest groups that you can join. Some may be public, while others may require you to request to join.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. That does not mean that the people who liked the commercial will buy more snacks, or that the people who hated the commercial will swear off Tostitos. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Webbiquity SMM

JUNE 20, 2011

With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. Your buyers are there, and they expect you to be there as well.

Social Media 205

Social Media ROI Social Networking Foursquare 205