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The pros and cons of social media

Sprout Social

But it also comes with high rewards—more than half of consumers are likely to consider buying from brands that are transparent. Ability to crowdsource. Social media is an always-on focus group. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. That does not mean that the people who liked the commercial will buy more snacks, or that the people who hated the commercial will swear off Tostitos. Did the agency use a crowdsourced idea to devise the talking bag concept? Sentiment may even out in short order. Powerful mechanism.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. That does not mean that the people who liked the commercial will buy more snacks, or that the people who hated the commercial will swear off Tostitos. Did the agency use a crowdsourced idea to devise the talking bag concept? Sentiment may even out in short order. Powerful mechanism.

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How to use social media crowdsourcing effectively

Sprout Social

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Let’s take a closer look at how you can use crowdsourcing for your business. What is crowdsourcing? First of all, what is crowdsourcing really?

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Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

“You’re not just buying the thing, you’re creating it. Instead of paying for a focus group, I’d get money from them. and crowdsourcing technology solutions, not just the money that helped. If media count for nothing then … Community is Everything. The founder of kickstarter said.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.

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How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

First step: don’t buy them. Plus, you’re crowdsourcing some off-the-cuff focus group feedback. How do you get more Instagram likes on your posts? Trust us.). Second step: ask not what your Instagram audience can do for you, but what you can do for your Instagram audience. View this post on Instagram.

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