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Mobile commerce: what it is and why you should care

Sprout Social

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? Checking reviews before buying in-store. Checking reviews before buying in-store.

Mobile 101
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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? Still not convinced?

Mobile 180
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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

Mobile 225
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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191
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Only72 Review – 6 Courses for Entrepreneurs at a Low Price

Kikolani

They handpicked six great courses for entrepreneurs and bundled them at a low price compared to the cost of the courses individually. The courses included in the Only72 package are ideal for entrepreneurs, bloggers, and online marketers. I don’t understand how to make my blog mobile friendly. What is included?

Price 131
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The Interledger Foundation and Bowie State Create New Partnership for Students

The Realtime Report

The Interledger Foundation (ILF) has awarded Bowie State University (BSU) a $25,000 grant to partner on an undergraduate course that will enable students to explore open payments technologies and issues in eCommerce and personal finance.

System 91
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How To Make An Email Marketing Campaign Successful

The Realtime Report

This might be something like a discount on their first purchase, which will likely appeal to anyone already contemplating buying from you. Of course, the offer often won’t work if the process of giving you their details is too much of a hassle. Optimize for Mobile Devices.

Campaign 132