Buzz Marketing for Technology

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Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born. Cost per Acquisition (the old CPA) has been around since the dawn of the internet. The stronger the profile of an individual the higher the price it will be to reach them.

CPA 100
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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

Think about it: how do things like the existence of hidden shipping costs, lack of early shipping cost estimates, out of stock items and lengthy registration forms affect your overall conversions? Shipping costs were listed too late in the checkout process. Ditch hidden shipping costs and fees. Make registration simple.

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How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to 60 million impressions per month at a $5 CPM (cost per thousand impressions), so 60 million impressions.

CPM 276
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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Lower costs? Free shipping? Sustainable materials?

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Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

You’re going through all this to test the color of the ‘Buy Now” button? What if that makes shoppers bail out before buying?) The best approach to getting buy-in for a testing strategy is to position it as less of a of a threat, and more of a way to ‘refine’ and direct the efforts of your creative, marketing and IT teams.

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More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

But at the same time, even the most brilliant SEO or affiliate strategies will be for naught if the site itself fails to entice customers to actually buy. Failing to actually sell goods on the site can cost brands the effort, the dollars, and the brand equity that they devoted to attracting all that traffic.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. So how are websites replicating—and advancing—the traditional focus group?