SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

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Trends Strategy Marketing Authentication 147

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. What is a LinkedIn marketing strategy? General LinkedIn marketing tips.

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LinkedIn Strategy Tips HootSuite 140

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Create Omnichannel Marketing Campaigns. Guest post by Ron Stefanski. Image credit: Olya Kobruseva on Pexels.

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Influencer Brands Policies Privacy 288

Pam Moore

DECEMBER 11, 2016

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. If you are interested in how you can best prepare your content marketing for success then you have landed on the right blog post and podcast today.

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Template Templates Content NewsCred 167

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

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Template Templates Trends Content 167

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. And with three-fifths of marketers agreeing video ads drive more clicks than static ads, video should likely be part of your plans.

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Examples Facebook B2B Instant Messaging 246

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Social Media B2B Sentiment How To 62

Oktopost

APRIL 21, 2020

Today, the BCG Growth Matrix still holds value and can offer a unique view of your business’ digital marketing strategy. Its aim was to help companies decide which markets and products were most worthy of investment. . The matrix does so on the basis of two main factors – market attractiveness, and company competitiveness.

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Marketing Apple Strategy ROI 139

Hootsuite

AUGUST 18, 2021

Now that we’re well over a decade into social media, some marketers do plan to work in the field from the start of their careers. But the majority continue to segue into social marketing from fields like English, communications, even political science—all without formal training in digital marketing. Yes, only 2%.

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Education Social Media Marketing Social Media Management 134

Techipedia: Tamar Weinberg

AUGUST 14, 2012

You’ve probably seen statistics claiming as much. And that’s just the tip of the statistical iceberg! comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are.

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Airlines Marketing Statistics comScore 210

Likeable

MARCH 16, 2021

Lucky for you, we’ve gathered the key information you need for your marketing efforts. Here are 21 statistics that will help you succeed on social in 2021! Likeable’s Take: Make sure your brand’s social media bios (and even Instagram Story highlights ) clearly communicate what your product is and why customers should buy it.

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Social Media Marketing Patterns YouTube 72

Convince & Convert

MARCH 15, 2013

Jake explains that the outdoor recreation department is huge for Gamin, and Jeff speculates that the people who are a part of the outdoor recreation community are extremely serious about their hobby, which makes them very special customers for Garmin. Next week on Social Pros, we’ll be chatting with Alix Hart from Best Buy.

Communities 140

Communities GPS How To Social Media Management 140

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. To make sure you’re working with the right information, we’ve compiled all the most important Instagram statistics you need to be aware of this year. Instagram is the 10th most popular Google query.

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Instagram Marketing Statistics Apple 112

Social Media Strategies Summit

NOVEMBER 30, 2020

As a digital marketer, you want to benefit from everything this platform has much to offer. The critical question is whether you’re a part of this statistic. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers.

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Products Instagram Brands How To 163

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

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UGC Marketing Mobile Review 52

Keyhole.co

DECEMBER 17, 2020

You probably started hearing how Instagram Influencer Marketing was all the rage a few years ago and rolled your eyes. Despite your eye-roll, it didn’t go away and influencer marketing became more prevalent. It’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years.

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Influencer Campaign Instagram Data 128

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

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Communities Instagram Analytics Exercises 96

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. But how do you start marketing to them? And the answers will help you do more than just market to Gen Z. Here’s what you need to know if you want to make meaningful connections with the next most important generation on the market. You know it’s coming.

Marketing 111

Marketing Survey Mobile Trends 111

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Do they care what kind of car they drive?

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Research Social Media Marketing Retail 265

Hootsuite

NOVEMBER 4, 2019

Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. Table of contents. General Facebook stats. Facebook user stats. Facebook usage stats.

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Facebook Marketing HootSuite Social Networking 111

Twist Image

JULY 28, 2011

Just look at Facebook 's statistics, the use of Twitter , Blogs and whatever else. Brands get two major things wrongs when enlisting people from within the Social Media channels to do their bidding: Brands assume that they will be trusted because the person talking about them has a trusted community. Embrace a Marketing mentality.

Buy 100

Buy Blogger Authentication Sentiment 100

Buffer Social

OCTOBER 31, 2022

In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. it’s a new year we're excited to share some things we’re exploring for Communities early 2022 🤞 — Twitter Communities (@HiCommunities) January 5, 2022.

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Social Networking Film GPS Communities 83

Keyhole.co

JULY 26, 2023

If you think social selling is for smaller entrepreneurs, then see these statistics: -IBM witnessed a staggering 400% increase in sales thanks to their social selling program. It helps you find a targeted audience that’s more likely to buy from your brand. Dell made a whopping $6.5 Xerox brought in an astounding $1.3

Strategy 52

Strategy Tips Buy Activities 52

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Here are some statistics to back those up. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. of its marketing budget for events. Why it’s important.

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B2B Eventful Marketing Conference 118

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

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Video Social Media Strategy Film 143

Hootsuite

SEPTEMBER 23, 2022

Each social network or app requires different marketing tools and strategies to get noticed by customers. While Facebook marketing is completely free, you could also opt to create and post Facebook ads. Facebook user statistics. It lets you share your inventory, and customers can buy directly on Facebook. With over 1.4

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Platform How To Statistics Instagram 98

Techipedia: Tamar Weinberg

OCTOBER 28, 2014

With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. Marketers and legitimate top users got banned. Without the true community that helped build Digg, it died.

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Digg Marketing Social Media Feed 213

Jason Yormark

MAY 26, 2011

YouTube just turned 6 today and they released some staggering statistics ( source link ): -3 billion views per day (up 50% in the past 12 months). -48 So the question you have to ask yourself is, are you using YouTube as part of your overall marketing or blogging strategy? Use YouTube as a community more.

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YouTube Social Media Strategy Microsoft 262

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

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Strategy Klout Marketing How To 213

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. However, views have become a less important indicator to marketers and advertisers in recent years. Statistics for Videos.

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Video Marketing Vimeo YouTube 133

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. A few statistics….

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SMS Strategy Marketing Discount 187

Ignite Social Media

JANUARY 23, 2018

Just one word of caution, make sure you have a community manager prepared to reply back to all those comments! SocialMediaToday.com shared 50 Video Marketing Statistics for 2017, see a few bulleted below: 55% of people consume videos thoroughly – the highest amount of all types of content. Make more videos.

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Brands Statistics Instagram Video 111

Hootsuite

JULY 13, 2023

You already know how helpful social media can be for brand awareness and engagement : today, we’re digging into just how marketers can use platforms like Facebook , Tiktok , Instagram , and LinkedIn to generate sales leads. Ready to use social media marketing to generate and nurture quality leads? Welcome to Social Media Leads 101.

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

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Marketing Diagrams Skills How To 108

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. What is influencer marketing? Why Instagram influencer marketing campaigns?

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Influencer Campaign Instagram Data 52

Buffer Social

OCTOBER 2, 2023

and as far away as Morocco Initial capital invested: $5,000 Financial support for business: Sold stock from a former employer for startup costs; $7,000 loan from family Revenue streams: The Global Grant Writers Collective : An online course, community, and coaching program priced at $500 per month. Business Snapshot Years in business: 6.5

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Price Cost Course Small Business 107

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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Advertising Marketing How To Education 132