Techipedia: Tamar Weinberg

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

If you don’t respond to comments on your blog or Facebook posts, it’s like walking away from a person in mid-sentence when he is asking you a question. This can be problematic, but as a general rule you’ll draw more people to your brand by allowing them to post on your Facebook page and comment on your blog. No engagement.

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How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

I am not alone in not being pleased with the new way that comments on pages from non-admins are marginalized from the main content of the page, positioned well below the fold in the right column under the heading “Recent Posts by Others on [page name].” ” And there’s no other option. Like this post?

Facebook 274
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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

Along with this, consumers can now interact publicly with brands by giving reviews, comments and feedback online 24/7. For example, imagine you were thinking of buying a new car. It may put you off buying the car altogether. You look on the website, but it looks different from the advert you’ve seen. Like this post?

Brands 185
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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

The site does not resolve on smart-phone browsers, and if they sell products online, their e-commerce platform has no social functionality (no review functionality, no commenting functionality, etc). The design and UI looks like it’s circa 1997. Still not sure how to take action on this rule of thumb? Calling attention to social profiles?

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How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

I also highly recommend commenting on some of their articles and sharing some of their posts on social networks. If you become familiar with these websites, you will not only get to know your target market better, but you can also post comments, blogs, and updates on areas where moms already are. Where Can You Find Mommy Bloggers?

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

This post will talk about the old model (links), the new model (Authored PageRank), authorship markup, rich snippets and their benefits, a possible Google+ commenting system, vanity URLs, and how Google+ all effects content marketing. Google+ Commenting System. The Old Model. Like this post?

Google 193
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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

If consumers complain about your business, your money won’t be green enough to buy advertising online. As seen in the screenshot below, the store is called out as a “Smart Buy!” NetFlix’s sudden and dramatic increase in prices led to massive consumer backlash, including 67,000 negative comments on their Facebook page.

Adwords 171