Waxing UnLyrical

JUNE 21, 2018

Around one third of the world is on some form of social media. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers. This is the point of inbound marketing, social PR and (yes) authentic advocacy. Tip #2: Utilize Social Media.

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Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too.

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Social Media Issues Sentiment Banking 204

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too.

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Waxing UnLyrical

OCTOBER 25, 2012

Such is the challenge I’ve been recently tasked with: not just finding out what social media people are using around the world, but how they’re using it, why and when. It turns out that some people are less than trusting of social media (for shame!) The International: Taking Social Media Overseas.

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Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

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Waxing UnLyrical

JULY 31, 2012

Would you agree that social media is faster than seismic waves? To me, this incident exemplifies how badly we are hooked on social media. That said, is social media all that bad? Multiple instances in the recent past tell us that social media platforms like Twitter and Facebook have become lifesavers.

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Waxing UnLyrical

MAY 29, 2012

I mean, do you have a program in place to gain insights on what is being said about your brand, your business, yourself? And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Manwich: A Case Study on Social Media Listening.

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Waxing UnLyrical

APRIL 6, 2016

Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. Don’t buy influence, build it.

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Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling.

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Metrics Social Media B2B Consultant 100

Waxing UnLyrical

JUNE 4, 2012

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. Tweet After Death: How to Use Social Media to Live Forever.

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Waxing UnLyrical

FEBRUARY 23, 2015

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.

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Waxing UnLyrical

MAY 23, 2011

It’s not enough to pick one of the “personalities” under which social media users have been classified and run with that, because a) no one’s purely one or the other, and b) you can’t differentiate yourself by working a label. But your vibe lives independently of those categories. And that’s my theory. It’s still in testing.

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Social Media Case Study Flickr Project 202

Waxing UnLyrical

SEPTEMBER 19, 2012

It is also fascinating to see volunteers across the globe helping this community grow… there are people who are involved in growing its social media presence, working on SEO, volunteers organizing local meet-ups regularly to build the community… all-in-all, this is the first such social network for sustainability that I have come across.

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Waxing UnLyrical

JULY 17, 2013

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. Unless you could, of course, time your messages. Tweeting after death.

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Waxing UnLyrical

MARCH 13, 2012

I follow him on Twitter and like “The Brand Builder” on Facebook. Social Media ROI is something I struggle with. I know that your social media efforts must be tied to your business goals and help support those goals, but that’s no longer enough for me. I was not pleased about this, but you know.

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Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. There’s nothing like having your own branded footer , as I waxed lyrical about a while back.

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Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

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Waxing UnLyrical

JUNE 15, 2011

However, when it comes to branding, the opposite may be true. On Twitter especially, a new term has arisen called “humanizing a brand.” This refers to a business’ attempt to give their brands a human touch. Going beyond simply “personal” gives your brand more appeal, PR and potentially, controversy.

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Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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Waxing UnLyrical

JUNE 11, 2021

actual engagement and sidebar conversations among commenters including, of course, the obligatory social media smart-a**es waiting to trip up any/everyone they possibly can. TONS of legit media coverage. What did you think of this social media play? having to warn people not to ingest disinfectant.

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Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Circuit City.

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Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. You may hear some complain micro influencers are not as savvy about the needs of the brand.

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Waxing UnLyrical

AUGUST 8, 2019

Instagram has really transformed the world of social media with its visual orientation which has enabled a new generation of users equipped with smartphones to click photos, edit them and upload them to their accounts anywhere and everywhere. Guest post by Kristen Smith. Make Your Account Name and Username SEO-Friendly. Conclusion.

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Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. This is Part 1 of a two-post series. Is location important? How are you going to pull this off?

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Brands Vocus Blogosphere B2B 177

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Waxing UnLyrical

DECEMBER 4, 2018

In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. Leveraging the power of influencers is much like leveraging the power of the media. Does the content on their social channels support our brand?

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Waxing UnLyrical

MARCH 3, 2011

After all, the lightning speed at which brands and organizations respond is often what people respond to—I know I do. But what sets these brands apart from the rest is that they’ll do their due diligence in trying to figure out what’s going on, and then respond.

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Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Why: How are B2B brands achieving results with content marketing? How Your Organization’s CEO Can Use Social Media for Thought Leadership.

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Waxing UnLyrical

OCTOBER 15, 2023

Probably because I’m being me and, you know, how terrible that I’m actually posting and engaging with folk on my own social media profile. While not of my own volition, these last couple of months have showed me what a demoralizing time suck social media platforms can be.

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Facebook Notification Process Consultant 100

Waxing UnLyrical

JUNE 4, 2014

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Holistic media and commerce. Creating a sport around your brand may be the most sophisticated gamification on the planet.

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Waxing UnLyrical

APRIL 4, 2019

So how can you, as a communications professional, leverage the power of community building for your brand? Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). Let’s get right to it, how to build your brand’s community.

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Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

MAY 14, 2013

Amazingly enough, our fine feathered friends have more to do with social media then you may think. The Chicken and the Egg Social Media Conundrum. Why: Jay Baer applies the age old question to social media marketing. K” is King in Brand and Company Naming. The Chicken Dance and Social Media.

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Wikimedia Consultant Resources Social Media 243

Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 . Global reach means global tweets.

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Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).

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Waxing UnLyrical

MARCH 3, 2014

Why: Social media has given companies the ability to become more personable through online interaction. Why: Lisa Gerber showcases how Under Armour taking the high road during a potential PR nightmare paid big dividends for the brand. The Serious Goings-On Behind The Social Networking Scene .

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Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. What story opportunities exist for both traditional and social media? Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media.

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Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Increase Your Social Engagement. Why: Is your brand using multiple social media sites to converse with potential customers? Why: How do you break through the noise on social media?

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