Social Media Strategery

JANUARY 20, 2014

As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. It’s become overwhelming. Promoting content.

Social Media 104

Social Media Compete Cost Syndication 104

Kikolani

FEBRUARY 17, 2012

Here were the strategies he followed to achieve this. The Most Effective Piece of Content – 24 content strategy and marketing experts reveal common mistakes that people make in their content and marketing efforts. What we need are good habits and strategies to remember what we need to do. Not bad for the first month.

Mashup 124

Mashup Resources RSS Sample 124

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? You need to live up to the brand.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. And for any business, large or small, some of the best relationships are not always with the customers, but other key players: bloggers, brand advocates, media, vendors, etc. Especially with a lousy comment.

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Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

MAY 12, 2010

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. And the more intricate your external efforts become, the more social, mobile, and interactive your website must become.

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Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. That’s why this is more of a message for large and not necessarily small brands. This is why it’s a lot easier for small brands to succeed and big brands to fail. I understand! Are they listening?

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Social Media Engagement Forums Policies 272

Twist Image

JULY 18, 2013

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That''s the news you get when you read the Business Insider article, Marissa Mayer''s Biggest Problem With Tumblr, Summed Up In A Single Quote. It''s not just Tumblr. or another place to put an ad.

Advertising 109

Advertising Tumblr Brands Yahoo 109

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Think about redoing your Twitter strategy if all you plan on doing is broadcasting. Reply Louis Halpern December 1, 2009 at 6:17 am Brands should engage with their audience. But Apple is the brand everybody wants to be like so it is always worth having a look at what they’re doing. Is that even professional?

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Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. It was how I would Twitter, but would not tell someone else how to; that’s up to them and their own strategy for SM. Hope that clarifies.

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. Reputation Management.

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Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Wouldn’t it be safer, for the sake of maintaining the integrity of your business name or your personal brand, to ask permission first? Why do people think it’s appropriate for the same kinds of behavior, which are shunned in real life, to occur online? Why should you do now, apologize later ? » ????? ?????

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Are you looking for brand awareness or visibility, or are you looking for money? From a firm’s point of view its about telling people that they create a lot more then there products… @Tamar, what do you say? Reply Tamar Weinberg January 29, 2010 at 3:26 pm Right. It all depends on your goals. Each case will obviously be different.

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Video Flash Mob YouTube MySpace 236

Hootsuite

FEBRUARY 3, 2020

And the things they say and do can have a positive or negative effect on your brand. They can even turn team members into invaluable ambassadors for your brand. Learn the difference between a social media policy and social media guidelines and check out some examples from other brands. Share your company’s social media strategy.

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Guidelines Social Media Policies How To 143

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. That same year, Tumblr, Friend, Feed and Justin.tv The brands we work with are typically larger brands, so that’s the background from which we speak today.

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Influencer Social Media Hubspot Travel 85

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

ProBlogger

DECEMBER 30, 2011

He started Think Traffic in 2010, and quickly built a solid reputation for building quality content. She’s authoring her second book for the Dummies brand and planning is already well underway for Blogworld in New York. I’m also enjoying how Tumblr is aiding bloggers that focus heavily on curation. Derek Halpern.

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Blogger Blogosphere Curation Case Study 53

Sprout Social

AUGUST 7, 2018

Switching your personal profile out for a Business account gives your brand image more credibility. Just like Google, it relies on keywords to give context to your brand. Optimize your profile just like any part of your online presence by: Using keywords: Add keywords to your brand name, profile descriptions and pinned content.

Brands 110

Brands How To Campaign CPC 110

ProBlogger

MARCH 2, 2014

All of these are perfectly valid strategies, but you need to be clear about what you’ll be doing right from the start. Perhaps your motivation for blogging is to get your writing out there to the world, or to build up a strong reputation in your field. Of course, your blog doesn’t have to be a money-making tool. Include a photo of you.

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Domain Name WordPress Hosting Blogger 55

Techipedia: Tamar Weinberg

MARCH 4, 2010

Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Looks like basically he used Twitter to drive people to his blog, and part of his Twitter strategy was to target existing social media heavyweights (influencer’s) and make friends with them. izmantot soci?los

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Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. You’ll need this to proceed.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

It’s about time that I bring the dialogue here since it’s evident that I’m already starting to grow fond of the brand new social network. The Early Adopter Appeal Mixx is a new social news site that went into private beta a mere two months ago. Appreciate any thoughts your readership might have on this.

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Review Digg StumbleUpon Web 2.0 102

Techipedia: Tamar Weinberg

JUNE 3, 2010

As someone who is required to monitor your brand, there will never be a day when all is quiet. As you consistently interact with them, offering value and reason to continue following you, that relationship — and even the brand awareness — grows stronger. Maybe it’s on a forum. Maybe it’s on Tip’d.

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Social Media Marketing Digg Consultant 221

Sprout Social

JANUARY 20, 2021

While buyers take on these tasks, it’s B2B marketer’s job to know how, why and when their brand can assist and enable buyers to check each task off their to-do list. In the early stages of the buyer journey, people are trying to learn what brands are out there and what solutions are available.

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B2B Research Sentiment Marketing 113

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Others want massive brand exposure. If you’re late and someone else has already captured the general audience, then it’s best to be focusing on a niche strategy. Reply KatFrench August 27, 2008 at 11:38 am It’s the same basic conflict that always exists in marketing: shotgun or sniper rifle? Good research, as always!

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Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

MARCH 17, 2010

It’s an imperative part of your job to not only control and monitor your company’s reputation, but to create it to begin with. And there’s no one better to create reputation with than the employees themselves. Connect Good Will for Brand Earlier in this post, I mentioned the Haiti relief efforts.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy! Are You a Social Media Idiot?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. Just like search algorithms evolve and require new tatics, so do social media strategies.

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Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

MAY 5, 2010

People interact with brands online because they want deals. Based on this information, fresh content with actively engaged brand adopters are is key. Let’s say you did something along the lines of what I do — social media consulting and strategy. Buy something, get something. Try to offer some every so often.

Facebook 279

Facebook How To Marketing URL 279

ProBlogger

JULY 22, 2014

Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Companies, too often, omit their social media marketing strategy from their SEO strategy, which is a grave mistake.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Techipedia: Tamar Weinberg

APRIL 8, 2010

Once you fire up your social media strategy, it doesn’t travel as fast as that silver bullet either. Brands that are already established naturally have it a lot easier; they already have a following. As representatives of companies, your personal brand should align at least professionally with your company brand.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JULY 8, 2008

To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends. People are different, communities are different and marketers/brands are different.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 28, 2010

They were timely and on trend, but didn’t benefit studios except for minor brand recognition, which doesn’t mean much since the target market was already flooded with fan boys and girls. Accelerated by MaxCDN Content Delivery Network. This blog is written and maintained by Tamar Weinberg.

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

JUNE 16, 2010

Branding Are my profiles complete? Fill out your bio by saying something about what people do with your brand. Do I have exclusive profiles for my brand? If you have your brand name as your Twitter handle and a portrait photo of you on your profile, you are getting it all wrong. Are my profiles well branded?

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JULY 1, 2010

Their monetization strategy What they have in common Their Blog Age I will be using when they started writing blog posts to calculate their blog age which can be found in their blog archives. Their domain name Their post type – length, frequency and value. Accelerated by MaxCDN Content Delivery Network.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

MARCH 10, 2010

If you’re a brand new Internet Marketer, choose a discipline and a niche that you can tackle head on and be successful at. Link Building : Part of a search engine marketing strategy includes the process of building relevant links to your website. You can’t do everything at once. Word travels. You can do better.

Marketing 240

Marketing How To SEO Training 240

Buffer Social

JUNE 9, 2016

From golden rules like setting proper social media goals to truly understanding consumer behavior and implementing that into your marketing strategy, this post could have taken on a variety of shapes and forms. They will look to you as a source of reputable information and guidance. Action point: Give your audience a voice.

Social Media Management 40

Social Media Management Social Media Flipboard Tweetdeck 40

Techipedia: Tamar Weinberg

APRIL 14, 2010

Thanks to brand new technologies that consistently and constantly claim our attention spans, thereby requiring us to shift our focus on a very regular basis, we’re no longer willing or able to sit still. Brands have to actually put in the work now to see results because the gold rush has ended. But that point was inevitable, no?

Social Media 267

Social Media SEO Blogger Communities 267