Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

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Sprout Social

FEBRUARY 6, 2023

But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in. Here are some of the common features of social media that brands leverage to engage with their audience.

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Buffer Social

JANUARY 25, 2018

Social media is going mobile. Social media is going mobile. Instagram: Because it’s a mobile-first app, I think it’s safe to assume most of its users use the app on mobile. LinkedIn: 60 percent of its unique visitors access LinkedIn via a mobile device 8 Statista , 2016. billion social media users.

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Hootsuite

AUGUST 2, 2022

With these in place, you’ll be able to measure your progress, successes, and return on investment (ROI). If you’re not an entirely new business, then your brand has already made an impression on your customers. You’ll want to answer where your brand and your competitors stand in the marketplace. Measurable. Attainable.

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Hootsuite

AUGUST 15, 2022

Set up an email marketing campaign and watch your ROI grow, and grow, and grow. When you average it out, email drives an ROI of $36 for every dollar spent. In addition, you should also make sure that your website is mobile-friendly, as more and more people are using their phones to do their holiday shopping.

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Pixlee

DECEMBER 1, 2020

Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . Success with influencers in driving retail sales depends largely on first partnering with the right type of influencer for your brand.

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Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. ROI is still tough to measure. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. billion use social networks from a mobile device. 70% of the U.S. billion by 2018.

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Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them. Promoting various events and webinars.

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Convince & Convert

JANUARY 8, 2018

People flock to the platform to see what friends are up to, get the latest news and celebrity updates, and window shop their favorite brands. Brands are gaining a clearer idea of how their followers behave within the app. Your audience wants to relate to your brand through your Instagram posts. Embrace User-Generated Content.

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Sprout Social

MAY 5, 2019

Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all. After enough brand partnerships, some have turned this into a full-time career. She works with brands around the world, fitting them into her aesthetic. Demographics vary on each network.

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Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

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Convince & Convert

FEBRUARY 20, 2015

Your Brand Should Be Trustworthy Today’s customers are very savvy when it comes to unsubscribe processes, blocking online ads, and “Promotional” Gmail tabs. The social web has changed how brands communicate, and buyers are increasingly wary of overt, outbound marketing efforts. Buyers respond to brands they trust.

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Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Need more evidence that measuring social media ROI is hard? (It’s not what you almost certainly think.). Heidi Cohen ).

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Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). IMPROVE YOUR CONTENT STRATEGY.

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Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

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Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy.

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Socialmedia.biz

JULY 23, 2017

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. These include gamification, internal communications and ROI-focused analytics. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes. PostBeyond.

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Convince & Convert

MARCH 18, 2016

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Engage customers in mobile polling to find out how your company is doing in terms of service, product quality, prices, and more. Not all SMS marketing campaigns are created equal.

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agora pulse

DECEMBER 13, 2018

I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. 80% of audiences would rather watch a live video from a brand than read a blog. Live Streaming Gets Authentic.

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Socialmedia.biz

JULY 23, 2017

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. These include gamification, internal communications and ROI-focused analytics. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes. PostBeyond.

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LinkedIn Analytics Metrics Feed 60

Writtent Blog

MAY 20, 2013

Mobile apps for iPhone, iPad, and Android. Powerful reporting on ROI, autoresponders, social activity, and more. Mobile apps for iPhone and Android. With high marks in ease of use, reporting, and customer service, My Newsletter Builder is the email client of choice for many big brands and groups. Mobile-optimized designs.

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Writtent Blog

JULY 22, 2013

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. Load Times: Does the website load quickly in all browsers, and on mobile-enabled devices? Website Comparisons.

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Writtent Blog

JULY 3, 2013

The Direct Marketing Association reports that email drives more ROI than any other form of outreach for 67% of companies, and it’s the top source for new sales for 30% of marketers. Image credit: nokhoog buchachon/freedigitalphotos.net. Email should be the power player of your inbound marketing strategy. Image Credit: Top 10 Wholesale.

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Sprout Social

OCTOBER 13, 2021

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. This is big for brands vying for the attention of younger consumers. This is a grand opportunity for brands to capitalize on these emerging trends. Increased brand loyalty. Social commerce.

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Later

MARCH 30, 2020

To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: Nearly three-quarters (73%) of teens say that Instagram is the best way to reach them about new brands or products — only 12% cite Facebook as the best way. Source: eMarketer. #4:

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Statistics Social Media Marketing Instagram 67

Sprout Social

DECEMBER 20, 2023

Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. Additionally, Oktopost puts an emphasis on their brand safety features.

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Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). 42% learn about products and services via Twitter.

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Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases?

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Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. Until we stop marketing from our perspective, but from the perspective of the true media landscape as seen by our customers, including mobile, 21 st century marketers will struggle.

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Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. Why leave your precious brand reputation up to others when you can effectively maintain a positive brand image through online reputation management?

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Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Brand Amplification. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations.

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Sprout Social

AUGUST 23, 2016

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

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Sprout Social

JUNE 10, 2021

From a brand perspective, we’ll explore what makes up an email newsletter, the pros and cons of having one and how to fill it with engaging content. In one survey on email marketing success, the ROI average was a $42 return on every dollar the brand invests into email marketing. Mobile friendly. Product education.

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Hootsuite

DECEMBER 10, 2019

The CMO Survey. Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Likewise, the meditation app Headspace uses public social channels to raise awareness of its brand.

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Webbiquity SMM

MARCH 15, 2016

” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective. The CMO Survey ). The CMO Survey ). Stratabeat ).

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Keyhole.co

MAY 12, 2023

This includes your social media profiles, blog posts, comments on other posts, and anything else that might appear when someone searches for your brand name. You must be aware of what you post online from your brand accounts and how those affect your reputation. You can’t risk being sneaky.

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Social Media Strategies Summit

NOVEMBER 18, 2022

This makes it a fantastic platform for brands looking to reach totally new audiences. Typically, brands leverage TikTok to drive sales. With 74% of users saying TikTok has inspired them to learn more about a product or brand, it’s also an excellent platform for building brand awareness. Start with these fundamentals: 1.

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