Convince & Convert

AUGUST 8, 2019

But what is dark social, how does it affect your brand, and how you can measure it? mobile users in the U.S. AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. Should Your Brand Worry About Dark Social?

Brands 152

Brands Analytics Consultant Data 152

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays. either you are ready or you’re not!

Social Media 165

Social Media How To Marketing ROI 165

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? With Meta boosted posts specifically, you can only choose placements in Instagram, Facebook mobile feed, and Facebook desktop feed.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Pam Moore

MARCH 25, 2020

Times are changing and you can't simply throw sloppy media to the masses and expect to build your business or brand. Unfortunately the brands who embrace media today as a way to blast their noise, beg for tweets and downloads never see the light of day when it comes to success in the digital world of the ever and always connected consumer.

Brands 78

Brands Smart Phone ROI Social Media 78

Webbiquity SMM

JUNE 1, 2021

Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. That’s a 44x ROI.

Tips 352

Tips Marketing Privacy Influencer 352

Social Media Strategies Summit

OCTOBER 16, 2019

Why is Snapchat so crucial for brands? This presents an opportunity for marketers to double down on their Snapchat strategy in order to see a better ROI. The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform. 1 Self Reinvents Itself on Snapchat.

Brands 103

Brands NGO Authentication Campaign 103

Pam Moore

JUNE 4, 2019

How to increase sales, leads and ROI with conversion rate optimization. Need help taking your brand to the next level? Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter.

ROI 60

ROI Conversation Template Templates 60

Sherrilynne Starkie

JUNE 15, 2018

Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content. per cent, of all online traffic comes from mobile devices according to Statista. And so, mobile will represent a quarter of global ad spend, 25.2 More than half, 52.2

Paid Search 139

Paid Search Mobile ROI Advertising 139

Pam Moore

MARCH 9, 2020

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. The majority of these brand leaders never intended to get over focused on actions that are far from delivering real business and brand value.

ROI 78

ROI Strategy How To Marketing 78

Pam Moore

AUGUST 17, 2020

SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Personal Branding Guide and Worksheet . Connect with me on LinkedIn here.

LinkedIn 78

LinkedIn Tips Brands Training 78

Sprout Social

APRIL 27, 2022

However, there are several other reasons why brands would want to use URL shorteners. Allows you to create branded URLs. Some link shorteners let you create a branded URL containing your brand. For example, you may have seen long URLs on Amazon s hortened to a branded URL like: [link]. Auto-branded links.

URL 104

URL Engagement Domain Name API 104

The Realtime Report

JULY 13, 2023

It feels for experienced, battle-hardened brands it is the end of a long first campaign with some introspection of what is proving effective. It is difficult for many brands to have cases taken up by law enforcement in many countries, given limited resources and higher priorities. There is no suggestion of an end in sight.

Tips 91

Tips Data Activities Company 91

yMarketingMatters

JANUARY 10, 2014

The exponential growth of smartphones and other mobile devices is real. More people are using mobile devices to view Web pages. A recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. Remember to check how emails display on mobile.

Social Media 277

Social Media Tips Marketing Mobile 277

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? How much of your web or blog traffic is coming from mobile devices?

Analytics 167

Analytics Google Metrics ROI 167

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. It's also how you achieve a positive ROI on every piece of content you produce. SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. This is how you earn trust.

eBook 141

eBook Content Findability Template 141

Hootsuite

MAY 29, 2020

Hootsuite Amplify makes it extremely easy for employees to safely share pre-approved content to become brand advocates, or personalize content for thought leadership pieces. Help employees build their professional brands and stay connected to the stories and news resonating across different departments, divisions and regions.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Don’t pretend you are someone or a brand you are not. Think about the brands you love. There is only one you, so be that person, period.

Brands 105

Brands Authentication Template Templates 105

Pam Moore

AUGUST 2, 2020

A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? Heading straight to your computer, mobile device or video camera with the intent to start randomly creating and blasting out content before you have a plan will not deliver the results you dream about.

eBook 78

eBook Questions Strategy Template 78

Pam Moore

JANUARY 28, 2020

Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. It is the heart of where the digital brand magic happens! The main character in your brand story is NOT YOU! You are not the main character of your brand story.

Brands 78

Brands Training Sample Samples 78

Convince & Convert

AUGUST 15, 2012

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. The best part about the application, aside from its mobile-friendliness and secure server, is its community center with informational blog posts and videos about how to manage money no matter what your current financial situation is.

Education 126

Education Engagement Brands Delicious 126

Convince & Convert

JUNE 7, 2017

ABM opens up room for innovation and risk-taking, giving brands the ability to stand out to a specific audience. According to the Alterra Group , 97 percent of marketers claimed it led to a better ROI than other marketing tactics. T-Mobile, the Reception We Were Looking For. Click To Tweet. Clorox, Cleaning Up at the Conference.

Campaign 147

Campaign Marketing B2B Conference 147

Talkwalker SM

MAY 4, 2016

Talkwalker teamed up with leading video content and distribution company D S Simon Media to better understand and tackle the ongoing complexities of garnering earned media in today’s rapidly evolving mobile and digital landscape. . But, how is earned media defined in the mobile-first social media age and how should it be measured?

Survey 60

Survey Mobile Video Analytics 60

Pam Moore

JANUARY 28, 2016

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter.

Conversation 113

Conversation Tips Twitter ROI 113

Oktopost

MAY 26, 2020

A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. They’re acquiring customers, developing a brand identity, and expanding their market share. Humanize Your Brand. When a brand “speaks” as itself on social media it tends to come off as impersonal.

Social Media 141

Social Media Banking Marketing Mobile 141

Twist Image

MARCH 20, 2014

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). What if there was a way - a real way - for brands to make money (serious money) on Instagram?

Instagram 97

Instagram Brands iPhone Adwords 97

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Looking to gain a better understanding of your customer’s behavior and how to engage with them ?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Pam Moore

SEPTEMBER 21, 2016

How to increase sales, leads and ROI with conversion rate optimization. Take a listen to episode 219 of the Social Zoom Factor podcast to learn the following: . Conversion rate definition. Conversion rate optimization (CRO) definition. Why conversion rate optimization matters to your business. Tips to create a landing page that converts.

ROI 60

ROI Conversation Training Template 60

Ignite Social Media

OCTOBER 24, 2022

According to their site, more than 31,000 social media managers use their tool daily, for brands like Shipt, Confluent Health, Fourteen Foods, and West Virginia University. Social Media Monitoring: Monitor social conversations about the brand and competitors. Social Media ROI: Track what posts are driving sales, leads, and traffic.

Review 78

Review Social Media Management Price Collaboration 78

Pam Moore

MAY 9, 2016

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! ” Source. Are You Ready ?”

Brands 113

Brands How To Authentication Wikipedia 113

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Pixlee

MARCH 15, 2021

It is an extensive process that helps understand email effectiveness, ROI, engagement, deliverability, and brand association. 70% of marketers fail in measuring their ROIs, and that’s not a good sign for the highest-rated marketing channel. Branding Elements. That’s the ideal width for mobile optimization.

Template 83

Template Templates Embedding Metrics 83

Pam Moore

NOVEMBER 29, 2016

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand. Have you thought about your personal branding strategy?

Brands 60

Brands Strategy Small Business Authentication 60

Pam Moore

JANUARY 31, 2019

They wind up hurting their brand more than helping. Though curation can be an impactful and excellent way to establish your brand online as well as serve the needs of your audience, it requires both art and science to see real benefit. How to create content that represents the brand of you! Is anything really new anyway?

Curation 60

Curation Brands Content How To 60

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Brand and mention tracking (e.g.,

Social Media 194

Social Media Metrics ROI Klout 194

Pam Moore

SEPTEMBER 12, 2016

Increase brand awareness? Leverage the investment you have made in your mobile responsive blog or website by connecting with Pinterest’s highly mobile users? Would you like to… Increase traffic to your website or blog? Generate more leads? Increase sales of your product or service? Grow your email subscriber list?

ROI 60

ROI Social Networking Template Templates 60

Pam Moore

JANUARY 4, 2020

We work with brands of all sizes from startups to enterprise Fortune 10 brands and I can tell you they all have a common denominator when it comes to content… they usually don't know what they have. Achieve a higher ROI by leveraging what you have already invested in! Personal Branding Guide and Worksheet.

Template 78

Template Templates Content ROI 78

Pam Moore

SEPTEMBER 8, 2017

Random Acts of Marketing (RAMs) defined: Random Act of Marketing: An attempt to grow market share, increase brand awareness, drive revenue or other business benefit that is NOT integrated, can not be easily measured or justified and does not integrate with other marketing and biz tactics. RAMs are not good for ROI. RAMMIES: .

Social Media 166

Social Media Marketing ROI Metrics 166