Oktopost

JULY 27, 2021

Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase. This generational shift is changing how brands and products are found by businesses.

B2B 118

B2B Marketing SEO Engineering 118

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

NOVEMBER 9, 2015

mobile marketing. As you can see, everything online and mobile-related is ramping up, while anything offline is scaling down. It lists the top vendors in each field of marketing, from mobile to e-commerce. Consumer Comfort with Brand Communication, by Channel. Mobile-Only vs. Desktop-Only Adult Internet Users in the US.

Marketing 60

Marketing Paid Search Mobile B2B 60

Webbiquity SMM

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. And much more.

Research 210

Research Social Media B2B Marketing 210

Kikolani

NOVEMBER 29, 2010

Her blog, Brass Stack Thinking , covers blogging, branding, marketing, social media, and more. Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. Her blog, SEO Smarty , covers blogging, branding, SEO, social media, and more. Follow her @ambercadabra on Twitter. Amy Parmenter.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. “In order to effectively use social media and move the needle, brands need to focus on the right channels and invest money into these platforms.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

FEBRUARY 7, 2012

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search. Infographic: Social Media ROI Statistics by Digital Buzz. Social Media and C-Level Executives.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Local/Mobile Search. Personal) Branding. Building a Brand/Brand Evangelism. Social Media: Measurement and ROI. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Part 2 hasn’t been posted as of the compilation of this report, but you should know that SEO is about a strong brand, that you must perform research, real value produces great results, and you must understand where to circulate the message to get the best results. To get good links, you don’t have to build brand new content.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

AUGUST 19, 2016

He helps brands of every stripe find solutions to their digital marketing challenges. One stumbling block he encounters all too often, Anthony says, is a brand’s sales funnel. You can tell when the person you’re dealing with, the organization or the brand, is really looking out for them or looking out for us.

Engagement 60

Engagement Questions Organization Process 60

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? How do marketers separate hype from reality in mobile? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. How does social media use differ in B2B vs. B2C companies?

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

JUNE 12, 2013

Most direct marketing advertisement methods (paid search, etc.) deliver poor ROIs for content advertising. Some paid content promotion tactics that can be very effective include: StumbleUpon Paid Discovery – StumbleUpon lets you buy clicks at low, low prices fromsocially engaged visitors. Planning for Fusion.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Webbiquity SMM

AUGUST 5, 2013

While 86% of marketing professionals have “liked” at least one brand on Facebook, just 58% of consumers have done so. And the gap is even more dramatic on Twitter, where 61% of marketers but just 12% of consumers follow at least one brand. 500 say they can adequately determine ROI for the social media spending.

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. Also, nearly half (45%) of all mobile phone owners send text messages on a daily basis. While 28% of U.S.

Research 191

Research Social Media B2B Statistics 191

Writtent Blog

JULY 16, 2013

From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. Organic search yields some of the most qualified leads of any form of marketing. In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Whole Foods does this similarly with its mobile application when it suggests meals/shopping lists based on health needs — and even suggests meals for ingredients you already have.

Social Media 120

Social Media Strategy Mobile Consultant 120

Webbiquity SMM

NOVEMBER 28, 2011

16 social media statistics that might surprise you by Communications Conversations Arik Hanson lists social media stats from various sources showing that 75% of brand ‘Likes’ on Facebook come from advertisements. Paid search ads, however, still outperform both. And 73% of U.S. companies now use social media for marketing.

Statistics 219

Statistics Research Social Media B2B 219