The Way of the Web

JULY 27, 2011

It’s sad in some ways that a lot of great writing and journalism has been inspired by tragedy and loss, but at the same time, it often allows some good to come out of the events by providing insight and inspiration. Journalism: Impartial not Neutral.

Journal 52

Journal Social Networking News Report 52

Social Media Marketing

MARCH 7, 2018

The millennials and their millennial means of communication have brought to the fore a new avatar of social media in the face of marketing through the Google Adwords and Sponsored ads which is beneficial both for the brand and the consumers. Read More Why Should You Invest in SEO? It has made marketing more fluid.

Social Media 85

Social Media Telecommunications Avatar Microblogging 85

Oktopost

AUGUST 27, 2020

She was the world’s first Chief Content Officer , recognized by Forbes as both “The Most Influential Woman in Social Media”, and one of the “Top 20 Female Bloggers” She is also a Wall Street Journal best-seller for her books “ Everybody Writes ” and “ Content Rules.” . Rand Fishkin. Dave Gerhardt.

B2B 125

B2B Influencer LinkedIn SEO 125

Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. In other words, they’re an ideal market for a brand like Tylenol.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Hootsuite

APRIL 22, 2020

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil. This book covers: How to bring a human touch to the brand-customer relationship. Whether you’re a scrappy entrepreneur or the head of social at a big-shot global brand, there are great takeaways in this book from the CEO of Camp Tech.

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

SocialFish

OCTOBER 10, 2019

Whether you’re a business or a personality wanting to build their own influencer’s name, your YouTube name needs to be unique, eye-catching and relevant to the niche you’re in (unless you want to brand your name, that’s something else.) If you’re more of a paper person, open up a journal (or a Word document if you’re more of a tech person.

YouTube 124

YouTube Journal List Travel 124

Small Business Mavericks

MARCH 14, 2014

The folks who argue in favor of long, in-depth and well-researched articles argue that they are better for SEO and achieve great search engine factors based on the strength of their on-page SEO and the ability of the blogger to promote them through social media and attract inbound links. They make some good points. So who wins?

Engineering 98

Engineering SEO Journal Small Business 98

Pixlee

MAY 28, 2020

Brands like Morphe use customer reviews across product pages and even on their homepage to show the community angle of their products. Marketers focus heavily on SEO with an emphasis on their Google rankings, but they often forget that YouTube can be thought of as a search engine in some ways, too. Social Commerce Success.

UGC 66

UGC Influencer YouTube SEO 66

Mindjumpers

JANUARY 14, 2015

Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline. Sarah Mitchell. Julie Fleischer. Paul Roetzer.

Marketing 100

Marketing Case Study Journal Social Media 100

Sprout Social

APRIL 11, 2017

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience? Branded Hashtags.

Hashtag 111

Hashtag Instagram How To Journal 111

Small Business Mavericks

AUGUST 15, 2014

There’s a new Google update, and of course that means talk is flying around SEO circles like pigeons in the park. Local Internet Marketing google update local local search SEO'

Engineering 93

Engineering SEO Journal System 93

Adam Sherk

APRIL 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 25 Major News Sites Ranked by Page Speed by Adam Sherk on April 13, 2010 Now that site speed is officially a Google ranking factor, site performance and page load time are important for SEO as well as usability. 80 5 aolnews.com 77 guardian.co.uk out of the top 10.

Sites 161

Sites News Yahoo Journal 161

Small Business Mavericks

MARCH 25, 2014

Matt Cutts received a question about how to know if and when Google has penalized a certain site and I think there are several takeaways from his answer, detailed at Search Engine Journal. You’d be better off just focusing your energy on keeping your websites well optimized and attracting the right audience for your brand.

Engineering 98

Engineering SEO Journal Small Business 98

Firebelly

JUNE 10, 2010

  The article, Appealing to Community , focused on how not-for-profits are reaching out to younger donors with social media while keeping older supporters in the fold.    Firebelly helped United Way of Central Indiana develop and maintain the social marketing efforts for the LIVE UNITED GIVE UNITED campaign featured in the article.

Social Media 156

Social Media Paid Search SMS Syndication 156

Bill Hartzer

JANUARY 21, 2014

In fact, it’s alive and well, and it’s a great marketing tactic to open up your business and personal brand to opportunities and audiences that you normally would not have a chance to reach. Recently, Matt Cutts, the head of web spam for Google, declared that guest blogging for SEO was dead. And that’s what you want.

Domain Name 122

Domain Name SEO Blogger Journal 122

Small Business Mavericks

JUNE 24, 2014

Search Engine Journal has an impressive addition to their Blogging 101 Series — this one’s called Traffic Generation For Blogs On A Budget. Your marketing campaigns, reputation management, brand recognition, and customer loyalty are equally part of the mix and are affected by social media, email, niche communities, and SEO.

How To 87

How To System Reddit Journal 87

SocialFish

APRIL 1, 2011

bitly’s Got a Brand New Mobile Site! As Journalism Weakens, the Fifth Estate Strengthens (Geoff Livingston). Silos and SEO and Spam (Mizz Information). How To Be More Googley (Brand Flakes for Breakfast). The secrets to getting a high “RCCF:” (TweetSmarter). New in Gmail Labs: Smart Labels (Gmail Blog). Bitly Blog).

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Social Media Marketing

JUNE 5, 2013

India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report. News Corporation (which owns MySpace) is expanding the Wall Street Journal site into a platform for users to network in addition to read news. LinkedIn may have some competition.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Danny WhatMough

AUGUST 12, 2013

Seen in this light, it’s perhaps understandable that he sees PR as “…a form of SEO; whether the PR industry understands this or not” Seen in this light, his argument that Google is out to kill PR is perhaps true. PR has always been about building awareness of a brand or a cause and raising, upholding reputations.

Press Release 85

Press Release SEO Paid Search Reputation 85

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Cloaking or duplicating content is a huge no-no for SEO. Keeping that in mind, it may be the worst SEO mistake of your life. Image optimization is a commonly overlooked practice, but it does carry a lot of SEO value if done properly. Microdata is a little-covered topic in relation to SEO, but it does pack a powerful punch.

NoFollow 198

NoFollow How To SEO Engineering 198

Waxing UnLyrical

OCTOBER 10, 2016

With my obsession with music, I’ve been keeping one foot in journalism, reviewing music and interviewing artists for SoulBounce.com and other websites. I specifically enjoyed “Cheat Sheet on the 3 Measurement Buckets,” “Setting up Goals in Google Analytics” and “SEO Principles.” Why do you care about Social PR?

Module 100

Module Campaign Journal Retail 100

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry.

Social Media 167

Social Media Flipboard Press Release Trends 167

Viper Chill

JULY 19, 2010

You are here: ViperChill » SEO » Conquering Big Industries: My Bulletproof SEO Strategy Conquering Big Industries: My Bulletproof SEO Strategy Written by Glen, this post has 126 Comments Generally speaking, the more traffic you can get to a website the more money you can make. Home What the F ? Cloud Living Say "Hi!"

Industry 76

Industry SEO Strategy Directory 76

Writtent Blog

DECEMBER 17, 2014

They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more. They engage in some investigative journalism, and see what the thought leaders are talking about before it’s published. Personal Branding. Image source. The world’s greatest copywriters aren’t just writers.

Compete 111

Compete Curation Skills Project 111

Twist Image

FEBRUARY 13, 2015

It''s hard to figure out how to make a brand resonate, if you don''t fully understand the media and how messages really get across to audiences. That journalism bug is a hard one to beat. My Twitter feed is full of individuals who talk about journalism, media and the future of technology. journalism. journalism.

Journal 40

Journal Publishing Energy Advertising 40

Firebelly

AUGUST 24, 2010

Posted by: Mike Brewer | August 24, 2010 at 10:23 PM Facebook Places gives me the impression of being like a travel journal, almost - but certainly with a lot more microscopic detail. Love the blog - wish I had more time to participate in the conversation. The worrying thing is that it's a travel log that everyone can view.

YouTube 133

YouTube Facebook Paid Search Foursquare 133

Webbiquity SMM

MAY 3, 2011

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York. Angie Schottmuller.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Social Media Strategery

NOVEMBER 24, 2014

Have you ever watched a presentation from a brand planner? The brand planner focuses on the big picture. Ask to see the brand’s business objectives. Ask if you can talk with customers and employees to learn more about what makes the brand unique. Compare that to a PR guy’s presentation. Saving a few dollars?

Industry 117

Industry Advertising Journal Flickr 117

Writtent Blog

NOVEMBER 10, 2014

Aside from writing, a talented copywriter’s skill set can include: SEO optimization. While some copywriters may dream of a lifestyle where they can brainstorm brand slogans all day long, it’s just not much of a reality for most of us. Analytics review and data-driven decision making. Organization, strategy, and planning.

Construction 109

Construction Case Study Sample Samples 109

Sprout Social

NOVEMBER 21, 2019

But consider that the majority of consumers today feel that brands don’t understand them. Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. Figure out how to position your brand. Up-and-coming brands. Industry journals, reports and blogs.

Research 97

Research How To Marketing Price 97

Adam Sherk

OCTOBER 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? In looking at these figures it is important to note that sites with larger audiences have greater opportunities for engagement, so bigger brands are likely to have larger numbers.

Sites 176

Sites News Postrank Engagement 176

Convince & Convert

DECEMBER 15, 2011

Despite the fact that I’ve owned five companies and worked with hundreds of brands since 1994, I am not a business management consultant, and do not have the finance and operations credentials (in my estimation) to go there. Here are the degrees and first jobs of each: BS Journalism | MS Communications Management | Staff Writer.

Consultant 131

Consultant Groups Groups Journal 131

Convince & Convert

MARCH 2, 2015

He’s been featured on 60 Minutes and in the Wall Street Journal. In the beginning, Erik was talking about social media while everyone else was talking about SEO. Release Your Brand. Before you do anything, you need to be able to answer these three questions for your brand: What’s the mission of the company?

Content 60

Content Marketing B2B Journal 60

Razor Social

NOVEMBER 13, 2018

And when you attract lots of people to your website using inbound, you build up your brand so it gets easier to do outbound! When you work with influencers relevant to your niche you are increasing your brand visibility and exposure among your target audiences and consequently driving more quality traffic to your website.

Marketing 96

Marketing Influencer Resources Sites 96

Kikolani

SEPTEMBER 14, 2010

If you’ve been interested in learning more about Internet marketing for your blog, brand, or business, there are a ton of resources out there, from blogs to ebooks, classes to conferences. Week 8 – Social Media: Build Your Brand, Drive Traffic and Form Relationships.

Course 139

Course Marketing Analysis Paid Search 139

Pixlee

SEPTEMBER 20, 2021

She has a passion for all things marketing, including community building, growth, social media, content marketing, SEO, and analytics. Chantelle Marcelle : I started out my career thinking that I was going to possibly work in journalism. The differences were that you’re not able to focus on one specific industry or brand.

Skills 52

Skills Communities Newsletter Industry 52

Pixlee

SEPTEMBER 20, 2021

She has a passion for all things marketing, including community building, growth, social media, content marketing, SEO, and analytics. Chantelle Marcelle : I started out my career thinking that I was going to possibly work in journalism. The differences were that you’re not able to focus on one specific industry or brand.

Skills 52

Skills Communities Newsletter Industry 52