Prior to the freshness change the news onebox would have still been prominent but only 2-3 of the natural listings would likely have been brand new content. So in that sense the Google freshness update does make online reputation management more challenging for PR and SEO professionals. Google’s recent algorithm change that favors the most recent content for certain types of queries offers good opportunities for news and content sites. But for individuals and organizations, does the freshness update make online reputation management more difficult? How It Works. What You Can Do. MORE >>

Having a blog for your business is great, but if you’re not integrating SEO into it, you’re just wasting time and energy. While a blog can provide a great outlet for information, news and other updates, they are, most importantly, an SEO-building tool. Not SEO savvy? Then, as your SEO begins to pick up, you can add more and more. When looking at potential keywords, try to focus on ones that really describe your brand, your products and your services. Images help your SEO efforts in two primary ways. How do you track your SEO efforts? Don’t fret. MORE >>

This week our guest posts focus on the latest trends in SEO. The beauty of practicing “white hat” SEO is that your refinements are done according to the search engines’ recommendations. His “white hat” SEO efforts allow him to empower brands through search. Download Evolve’s SEO Guide for Beginners to learn more about the industry. SEO Social Media 301 redirects canonicalization derek mabie duplicate contentToday: Duplicate content by  Derek Mabie. . Duplicate content is every webmaster’s nightmare. How Does Content Get Duplicated? Not exactly. MORE >>

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Google+ Google google plus guest blog search engine search engine optimisation seo SEO strategiesMost of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites. With that said, take the following aspects into mind while creating your Google+ page. MORE >>

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. For traditional publishers, link building typically falls within the third main bucket of a comprehensive SEO program, which includes technical, editorial and marketing initiatives. However there are plenty of benefits to link development beyond SEO, in particular driving traffic, increasing awareness and building audience. Editorial SEO Tactics for the Newsroom. MORE >>