Beyond SEO: The Power of Brand Building
JANUARY 13, 2015
By Jeremy Durant With content creation there is an obsession with SEO—and rightfully so. But SEO—particularly around keywords and phrases—may not be the end all, be all. But once you’ve hit that goal, turn your attention to brand building. You need to start with your brand position and promise and develop a content strategy from there. This works the same with SEO.
4 SEO Tactics That Damage Your Brand’s Reputation
Convince & Convert
SEPTEMBER 25, 2015
From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. That’s why you must take your company’s brand integrity into consideration in everything you do, including your search engine optimization efforts. Too many companies use stale and icky SEO tactics to reach for the coveted first page of rankings.
Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
It ties together several Google products and delivers many rewards for brands. Google+ places a heavy emphasis on search engine optimization (SEO), which differentiates it from other social media networks like Facebook and Twitter. . Google Plus and Local SEO. Google Plus SEO: The Business Benefits is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
5 Ways that Social Media Impacts SEO
AUGUST 21, 2012
Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic: 1. The annotations include things like a thumbnail image or an indication that someone the user is connected to (be that a person or a brand) has shared or liked the page. This is a necessary step to combat spam but it takes away the SEO value of the links.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
If your SEO strategy is stale, it’s going to limit your visibility in the search engines. That’s why it’s important to revisit your site’s on-page SEO factors to ensure every piece of content you create is search engine friendly. It’s not difficult to implement a basic SEO strategy. SEO Strategy: Identify Your Most Important Keywords.
How to Hire Your SEO Partner
Techipedia: Tamar Weinberg
NOVEMBER 29, 2011
Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. Lawyers pass the bar, doctors have diplomas, but SEOs have nothing of the sort to give you confidence in their level of training and talent. With this in mind, the first two things you want to evaluate in a potential SEO partner are: Methodology. Results.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. If you consistently get people talking about your business and/or brand on social media and you link these websites to your own brand’s websites, you should be able to better control the overall search results for your company’s brand.
The Importance of Content Marketing When Building SEO Strategies [Infographic]
NOVEMBER 27, 2012
Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. Similar Posts: Put Content Marketing at the Heart of Your Brand Strategy. Content Marketing Infographic SEO Social Media content marketing seo strategy
Why Businesses Need Local SEO Optimization
OCTOBER 7, 2012
people looked up SEO on Google. million Internet users are interested in SEO every month. The interest in SEO is ever-growing. While India and the United States are expected to land in any Top 10 list of nations interested in SEO, there are a few that make you realize how competitive and diverse this industry is. The Local SEO Solution. This means that 9.1
SEO Guidelines for Sponsored Content and Partner Links
APRIL 3, 2013
However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. For example The Huffington Post is allowing brands to sponsor a section on the site which (in some cases) includes only regular HuffPo editorial content, as opposed to brand-created content. Yahoo News Syndication: Attribution Links Not SEO-Friendly.
4 Tips to Ensure Your Branded Content Gets Discovered
Ignite Social Media
JULY 14, 2016
Branded content. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. In fact, the New York Times , BuzzFeed , Mashable , and even The Onion employ branded content. You may already incorporate branded content into your marketing strategy.
Two Major Changes to SEO this Year
DECEMBER 8, 2011
SEO has a few basic principles that will never change, but search engines routinely refine their algorithms in ways that usually make any fringe efforts worthless. This year, in particular, has been especially harsh on websites that focused a lot of their attention on SEO. It associates your website with your Google brand page , with the relevant tags from which you can gain traction.
Using Video Marketing To Boost SEO
Small Business Mavericks
APRIL 13, 2012
Is video marketing a useful SEO tool? There has long been a belief that videos need to promote your brand, and products if product orientated. The problem with heavily branded videos is the turn-off factor. For a video to do well in social media, it needs to be shareable, and heavily branded videos aren’t really shareable.
Develop a Bare Minimum Brand Strategy
APRIL 13, 2015
When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?” Why and how—according to their own words and behaviors—does the brand matter to your customers and prospects.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. Add SEO to the list above and you’ve got WPO.
Do Social Signals Drive SEO?
Convince & Convert
OCTOBER 30, 2014
There is so much speculation about how social media and SEO interact, but what’s the real story? There are three basic problems with this theory: Google has repeatedly denied that they are using social signals for SEO ranking purposes. Links are still a major driver of SEO. As noted above, links are still a major driver for SEO. So Does This Really Drive SEO?
The New Face of SEO: Content Creation Comes First [Infographic]
DECEMBER 6, 2012
Traditionally, we think of SEO as something very technically rooted. Today, SEO is changing more and more towards a creative and marketing mindset, where content creators think about their audience first by prioritizing engaging content before optimisation for search engines. This infographic by Fuzz One shows the old vs. new approaches to SEO.
SEO Strategies: Optimisation Ideas for Your Google+ Page
MARCH 23, 2012
Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Google+ Google google plus guest blog search engine search engine optimisation seo SEO strategiesAnd, right now, Google+ is one of the dominating social networking sites.
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
From a brand perspective you want to be relatable as well as recognizable to the receivers. At Mindjumpers we have been producing branded content on a daily basis since our early days. We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. By following this you will hopefully avoid too many major mistakes.
How to Reverse Engineer Your Competitors’ SEO Strategy
Convince & Convert
FEBRUARY 15, 2016
Sometimes, the best way to beat the competition is to scrutinize what they’re doing to determine how you could incorporate similar methods to benefit your brand. For example, a supermarket and mobile phone brand are indirect competitors. Supermarkets sell numerous electrical goods—including mobile phones—alongside food and beauty products, which a smartphone brand doesn’t sell.
8 Ways To Tune Up Your SEO
Small Business Mavericks
FEBRUARY 13, 2015
Your site has a power source that acts like the engine in a car — the SEO factors can be okay but not be as powerful as possible, just like the car that needs a tune up. Neil Patel at Search Engine Journal just gave us 7 Under-the-hood Optimization Techniques That Will Rock Your SEO and act like that tune up to get your site as powerful as possible: Make your site secure. Optimize your brand’s social profiles. SEO Is Never Finished. That’s exactly what happens when your SEO is tuned up, too. Have you ever had a car that needed a tune up?
Utilizing the SEO Reseller Programs and Strategies the Best Possible Way
Social Media Marketing
AUGUST 9, 2016
This increasing popularity and fast spreading awareness of internet marketing has further made the concept of SEO reselling a hit. When it comes to digital marketing, businesses have two options: in-house team or SEO outsourcing option. Secondly, outsourcing SEO services come as the most convenient and affordable option for the business owners and digital marketers.
What Famous TV Catchphrases Can Teach You About Enterprise SEO
SEPTEMBER 11, 2012
This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there. I don’t want to waste it either so I’ll give it a try here. What enterprise SEO truisms can be found in famous TV catchphrases? In any case, here are eight truths about enterprise SEO as told by famous TV characters: 1. Quite a few it turns out.
4 Uncanny On-Site SEO Tactics
Small Business Mavericks
MAY 1, 2013
Search engines love on-site SEO , especially if leads to better relationships with your site visitors. Here are 4 uncanny ways to increase your on-site SEO. They are best used when you customize them with your branded logo and helpful links to assist site visitors in finding the information they are looking for. Each of these uncanny SEO techniques can make your website more indexable and crawlable. SEO for Small Business 404 error pages on-site SEO robots.txt SEO sitemaps urls Permalinks – Your URL structure is very important.
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success. SEO is a never-ending process and without good benchmarks, clear and realistic goals and solid reporting it is easy to lose momentum within the organization.
SEO Search Engine Optimisation - Social Media
Social Media Network Marketing
MARCH 15, 2015
We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on Search Engines. In this post we will consider on-page SEO techniques. The on-page SEO does not need you to know technology in depth, neither do you need to know the programming language / software script. You Get Your Business, Brand, Referral, Personal URL Listed On Google, Bing, Yahoo And More! Do add your SEO tips as well! On a single site page try to concentrate on very few keywords - please do not use more than three to four. Simple?
Is Branding Or SEO More Important?
Small Business Mavericks
NOVEMBER 25, 2011
SEO is important. mean, how will you rank in the search engines for the key terms you want to be known for if you don’t employ sound SEO strategies? But you should also understand that there are some things about SEO that you can’t control. It’s important to study what you can about SEO tactics and perform your best practices. Branding, however, is something you have 100% control over. You control what images, taglines, and statements are associated with your brand. What I’m really saying is this: Build your brand first.
SEO Copywriting: 25 Best Practices for 2014
MAY 7, 2014
To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. All of them adhere to SEO and content creation guidelines. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. SEO has evolved. It can also improve SEO. Read SEO Copywriting Aloud. Write First. Engage.
51 Profitable SEO Niches to Dominate with Low Competition
AUGUST 25, 2016
When an SEO guy tweets a G Trends screenshot of how fast one of your niches is growing and you hope noone else saw it. If nothing else, this could be a good niche just to test your SEO skills. There’s also the great local SEO angle with ‘ship a car [city]’ type search terms. Just Starting with SEO? Not huge brands. ” Near me. Washington.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Still others, despite the drastic changes to Google’s algorithm, say that a website is worthless without SEO. . It takes great content, a social plan, AND mindfulness of SEO best practices to make it out there. Content Marketing vs. SEO – Battle Round 1. In the old days (2009 or so), SEO totally trumped content marketing. A lot of marketers say content is king.
SEO Copywriting Best Practices for 2015
DECEMBER 21, 2014
2014 was another fast-paced year in the world of SEO. In case it isn’t clear, last year’s SEO strategy can’t be recycled for the year to come. Here are a few data-driven observations on how SEO has changed recently, and some expert tips on how to accommodate them: Consumers Are Pickier. That could actually harm your SEO in the year to come. Absolutely.
How to Align Social Media and SEO Strategy
AUGUST 17, 2016
Are your social media efforts aligned with your SEO strategy? Here are some useful SEO strategies you can use in your social media efforts. 1. The goal is to make sure that the content looks interesting enough for people to click on, as this translates to more page visits, which is good for SEO. Got any questions about SEO and social media marketing? Download.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. It illustrates which brands use the 25 tools they reviewed, what’s great about each one, and who theywork best for. Good for any brand or business with a blog, List.ly
How do You Boost Local SEO?
JULY 15, 2013
Small business owners are being forced to compete against large brands with huge marketing budgets. This is why small business owners should direct their attention to local SEO strategies. Any business that gets a substantial amount of their customers locally can benefit from local SEO. Local SEO can be easy for small businesses trying to break into the online market.
SEO in 2014: Where It’s All Headed
JANUARY 2, 2014
It’s that magical time of the year again when everyone tries to guess what’s next for SEO. 2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. What Happened to SEO in 2013? 2013 was the most turbulent year for SEO since they invented the internet. But What Really Happened to SEO in 2013?
9 Steps to Creating Good Content for Your Brand
OCTOBER 26, 2013
Writing good content is crucial to delivering value and creating thought leadership for your brand. . It’s vital to create and share valuable free content in order to attract customers and turn them into repeat buyers and brand evangelists. Follow these 9 easy steps to create engaging content for your brand: 1. Creating good content marketing material can be daunting.
58+ Resources to Master SEO Copywriting
NOVEMBER 7, 2014
If you want to be competitive as a copywriter, your work needs to be optimized for SEO. 92% of marketers say that content creation is very effective for SEO. It is definitely effective, but only if you know how to create content that’s perfectly optimized for the latest rules of SEO. If you are a newbie to the world of SEO copywriting, this is a must-read list.
How to Build a Billion Dollar SEO Empire
APRIL 15, 2014
A few weeks ago I was one of the tens of thousands of people who enjoyed reading a blog post on Priceonomics about “The SEO Dominance of RetailMeNot” It was an absolutely fascinating read because, being a total SEO geek, I rarely find information in this space that hasn’t been repeated 100 times before. Aaron Wall of SEO Book had a different take on the subject.
Web CEO SEO Software Platform Review
DECEMBER 12, 2014
You want to know the secret to a comprehensive SEO strategy? You and all SEO enthusiasts. Any successful SEO strategy requires a good deal of time on-page optimization, keyword research and other similar endeavors. And this is impossible to do on your own manually without SEO software… unless you have too much time on your hands. But it’s not a secret. Analytics.
Duplicate Content: Two Ways to Avoid SEO Problems
JULY 23, 2012
This week our guest posts focus on the latest trends in SEO. The beauty of practicing “white hat” SEO is that your refinements are done according to the search engines’ recommendations. His “white hat” SEO efforts allow him to empower brands through search. Download Evolve’s SEO Guide for Beginners to learn more about the industry. How Does Content Get Duplicated?