Jeff Esposito

JUNE 27, 2011

5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). 62 percent of Facebook users between 35-54 years of age have liked a brand ( eMarketer ). 61 percent of Facebook users who have liked a brand note that they are more likely to purchase from that brand ( AllFacebook ).

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Jeff Esposito

MARCH 8, 2012

Facebook Warns Brands that Scale in Social Won’t Come for Free – The No Shit Sherlock award this week comes via the revelation that Facebook’s new timeline is going to influence the way brands market on the site to reach their fans with content and ads. After all, there is no such thing as a free lunch.

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Jeff Esposito

JUNE 6, 2012

According to their algorithm, I am influential enough to have brands send me things. For the “Standard for Influence,” this is just another snafu that leaves at least one user shaking his head and questioning what the hell they are trying to accomplish. I like getting free stuff.

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Jeff Esposito

SEPTEMBER 10, 2010

4 Things You Need to Know About Influence – This post has some great food for thought when measuring influence. No matter what the person’s role in the company, they can be a brand ambassador, very good case studies. How do you measure a personal brand? Hopefully you have some awesome weekend plans. What do you think?

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Jeff Esposito

AUGUST 8, 2012

But, there’s nothing like gathering media and stakeholders in one place, at one time to create buzz, branding and excitement about a newsworthy story. A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. I say it’s necessary to be successful when engaging in PR.

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Jeff Esposito

JUNE 17, 2011

Does Google Use Facebook Shares to Influence Search Rankings? – Twitter Users Want Businesses to Answer Them – Would you believe that eight out of 10 Twitter users want brands to answer their questions that they place on the 140-character microblogging service? For a while now folks have been debating the value of a like on Facebook.

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Microblogging Education Communities Engineering 37

Jeff Esposito

AUGUST 23, 2010

Written on August 23, 2010 by Espo in Crisis management , Guest Post , Kate Ottavio , PR I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “ Should Social Media Voice Change During a Brand Crisis? with two beers in-hand and made a media hell-storm for himself and his former employer.

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Jeff Esposito

JULY 6, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Selling Soft, Willy Loman Written on July 6, 2010 by Espo in Branding Over the past few weeks I have found myself pondering about Arthur Miller’s iconic Willy Loman. Now while personal branding has taken on a new life in the Web we all play in, it is still branding.

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Jeff Esposito

AUGUST 11, 2010

Large brands and companies with established social presences have communities that they can tap into. Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest. Is there an audience? link] #Socialmedia [.]

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Jeff Esposito

OCTOBER 13, 2010

audience/influencer engagement, brand and sentiment analysis, etc.). I’m not sure if this is a good sign or is more telling that perhaps communicators and PR professionals are still not quite on board with the general consensus of experts and social media consultants regarding how we should be utilizing social media (e.g.

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Jeff Esposito

JULY 22, 2010

Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). If you don’t believe it can be done, look at the micro-industry that was build around personal brands like Peter Shankman, Chris Brogan and Perez Hilton.

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Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

AUGUST 4, 2010

Written on August 4, 2010 by Espo in Branding , Marketing Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Publicity News said: Would you trust this man with your kids?:

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Jeff Esposito

AUGUST 27, 2010

While the $5M that these reality stars can gain per year is great for them, think about the damage that one fist-bump to the face could cost a major brand? « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Enjoy this post? Thanks for visiting!

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Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. Like all forms of communication, social media requires a two-way conversation to be sustainable and mutually beneficial for customers and brands. Unported License.

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Jeff Esposito

AUGUST 18, 2010

Sure it can be argued that broadcasting check-ins to existing networks like Facebook and Twitter adds to brand affinity, however as my friend Arik Hanson aptly put it in this post , people simply tune them out. With geo-apps, the same event can be more impactful in buzz generation, money raised and brand recognition.

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Alltop Foursquare Applications Retail 28

Jeff Esposito

JULY 30, 2010

A new chapter in personal brands – This article from Jason Falls addresses the move of Frank Elliason from Comcast to Citi. The humanization of this brand if you will, that will surely be missed. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? What do you think? Neloms, Melanie Thompson.

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Jeff Esposito

JULY 16, 2010

People really need to remember this when working of a brand on social networks. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Well my good friend Teresa makes some good points with insights from her community. Image- GlitterGify Enjoy this post? Cartoon of the day Five for Friday 09.24.10

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Jeff Esposito

JULY 23, 2010

As a consumer brand that has kids digging it, you were bound to get something like this article. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Most time negating risks gives a bright green light. Seriously who can honestly say they didn’t know what 1 Cup implied? Unported License.

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Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? The fans of Gilbert’s Cavaliers made the rant and the fine worthwhile. Unported License.

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Jeff Esposito

SEPTEMBER 8, 2010

Personal branding is something I wholeheartedly believe in. Not so much about personal branding, but about when one person overpowers the industry’s perception of his or her client, place of work, etc. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? We are a fun bunch, indeed.

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Jeff Esposito

AUGUST 16, 2010

blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? In Target’s case they should say why they want to back this candidate and why the other one doesn’t fit their business model. Playing both sides is just spending more for less. Cartoon of the day Five for Friday 09.24.10 Unported License.

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Jeff Esposito

SEPTEMBER 10, 2012

Michelle Obama’s attire was an integral part of every follow-up news item, including a 48 hour research quest by one morning show to discover the colour and brand of her nail polish. A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. Dress smart. Catch Phrase.

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