Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. How to use The Social Analytics for Marketing and Sales Effectiveness Framework. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Influencer Marketing in a Nutshell (episode 96).

Nielsen 165

Nielsen How To Influencer Overview 165

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., blogs, microblogging sites, social networks, etc.).

SM2 202

SM2 Vocus Alterian Radian6 202

Mindjumpers

JULY 30, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. We know that people talk to others about products, brands and services. We know that people talk to others about products, brands and services. And so has word-of-mouth marketing. Word-of-mouth has always existed, long before online media did. with others.

Marketing 251

Marketing Nielsen Forums Groups 251

Ignite Social Media

MAY 9, 2017

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. In fact, this methodology is the industry standard way for comparing against competitors.

Nielsen 120

Nielsen Content Comparison CPM 120

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Suddenly you grasp where to spend your marketing time and money.

Tools 210

Tools Marketing Nielsen Social CRM 210

Social Media Marketing

AUGUST 8, 2013

A roundup of relevant links affecting our industry. Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

Social Media 167

Social Media Nielsen Press Release News 167

The Realtime Report

APRIL 10, 2019

The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S. And finally, the activity can increase production and consumption of brand-related earned media.

Study 79

Study Advertising Nielsen Retail 79

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Convince & Convert

FEBRUARY 17, 2016

70% of companies will create more content this year (according to Content Marketing Institute). Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). Influence Marketing is the Wild West, if all the cowboys had big social media followings.

Influencer 60

Influencer Marketing Nielsen Case Study 60

Sprout Social

DECEMBER 29, 2022

You built your brand into one that consumers love and trust. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. You did it.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

The Realtime Report

NOVEMBER 26, 2019

That’s about what it feels like for the video content (movies, TV) industry, which is awkwardly … straddling. But media buyers and industry leaders seemed to have a tough time understanding whether either or none of the above was most important, and they weren’t alone. “It wasn’t a lie, it was ineptitude with insufficient cover.”

Advertising 113

Advertising Nielsen Buy Products 113

Pixlee

OCTOBER 18, 2016

Brands are quickly catching on to the value of influencer marketing. It’s a natural way to connect with Millennials and Generation Z - and to market products and services in a way that’s organic, authentic, and enticing. According to Inc.com , one source found that the ROI was 11x traditional digital marketing.

Influencer 42

Influencer Brands Nielsen ROI 42

Mindjumpers

JULY 27, 2010

New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! Lee Library Posted in Best Practise Cases , Marketing & Communication , Social Media Leave a Reply Click here to cancel reply. Using Wordpress Like a Pro » Old Spice Spoof nails it! Now back to the blog!

Study 220

Study Film Nielsen Disqus 220

Socialmedia.biz

FEBRUARY 23, 2019

With 1 billion users worldwide , Instagram’s rapid user-growth since its inception in 2010 has undoubtedly changed the way brands interact with their existing and potential customers. ” 68% of Instagram users like to engage with brands on an everyday basis, resulting in 58x more engagement per follower than Facebook. .

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Mindjumpers

JULY 16, 2010

So what can I as a marketer or CEO get from reading the book? It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Mindjumpers

AUGUST 19, 2010

If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we integrate the project into other communication, marketing or company activities? How can we do something that will create value through social media?” How do we secure distribution?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we integrate the project into other communication, marketing or company activities? How can we do something that will create value through social media?” How do we secure distribution?

Questions 252

Questions Company Nielsen Disqus 252

Twist Image

JANUARY 26, 2017

Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. For years, I would listen to brand leaders complain that search advertising doesn't work for them. That's a human thing.

Platform 40

Platform Nielsen Publishing Advertising 40

Bill Hartzer

MAY 26, 2010

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Not to worry.

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Webbiquity SMM

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011.

List 155

List Twitter Brands Microsoft 155

Mindjumpers

JULY 22, 2010

For a lot of restaurants and other service industries there are interesting business opportunities in OliveWoo when the service gets a large enough critical mass. Being recommended as a great dating venue can mean business.

Foursquare 176

Foursquare Nielsen Applications Disqus 176

Proactive Report

MAY 12, 2013

We’ve used paid media for branding and positioning with advertorials or sponsored content. We placed ads to tell the brand’s side of a story when it was not getting covered by the media. Brands have indeed become the media. Branded content or native advertising is much more than the old advertorial.

Nielsen 61

Nielsen Syndication Wikipedia Tumblr 61

Mindjumpers

SEPTEMBER 3, 2010

An Interactive YouTube Campaign By Tipp-Ex » Watch out for Danish start-up – bringing you a social work platform Posted by Jonas Klit Nielsen Sep 3rd, 2010 Tweet Social network, working and communication platform, Facebook for business, new CEO, former founder of Zyb – this seems like an interesting mixture right?

Yammer 191

Yammer Nielsen Policies Disqus 191

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. As social media has moved up the brand strategy funnel over the years, we experience an increasing number of requests to take on tasks outside of our specialty, something that might seem very tempting. Stick with the right stuff.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Mindjumpers

AUGUST 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Align Social Media With Marketing Activities Is Social Media Just A Buzzword? Anders holds a BA in Marketing & Management Communication from the Aarhus School of Business where he is currently doing his MA in Corporate Communication.

Nielsen 258

Nielsen Project Badge Disqus 258

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Mindjumpers

AUGUST 11, 2010

New Spice – Study like a Scholar, Scholar Tags: Cars , Hip Hop Hamsters , KIA Soul , Social Media Campaign , Swagger Waggon , Viral video , Viral Video Chart Posted in Social Media Leave a Reply Click here to cancel reply.

Video 176

Video Nielsen Disqus Fashion 176

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Creating Brand Advocacy. Listen Now. via MediaPost.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Mindjumpers

JULY 6, 2010

People from all continents are represented in the jury – it is truly international, and many of them with great credentials within marketing, communication, branding and social media. We have a couple of thoughts in the incubator, so it’s not going to be the last time you can read about the award show on our blog.

Meeting 182

Meeting Nielsen Insurance Foursquare 182

Mindjumpers

AUGUST 5, 2010

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. This is understandable.

CSR 249

CSR Meeting Social Media Energy 249

Mindjumpers

JUNE 26, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Big Mashable Social Media Meetup in Antwerp Choosing a blogging service: Blogger, Tumblr or Wordpress » TODAY: The UN International Day Against Torture Posted by Jonas Klit Nielsen Jun 26th, 2010 Tweet An important date The United Nations has designated 26 th June (..)

NGO 262

NGO Nielsen Tumblr Disqus 262

Rebekah Radice

AUGUST 10, 2015

Brand Your Business. If you want to create a memorable brand on Facebook, you must clearly articulate who you are, what you do and how you help your fans and customers. Not only that, you must keep your branding consistent. Better branding equals heightened awareness and that translates into better engagement.

Engagement 131

Engagement Tips Facebook Nielsen 131

Proactive Report

MAY 12, 2013

We’ve used paid media for branding and positioning with advertorials or sponsored content. We placed ads to tell the brand’s side of a story when it was not getting covered by the media. Brands have indeed become the media. Branded content or native advertising is much more than the old advertorial.

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Proactive Report

MAY 12, 2013

We’ve used paid media for branding and positioning with advertorials or sponsored content. We placed ads to tell the brand’s side of a story when it was not getting covered by the media. Brands have indeed become the media. Branded content or native advertising is much more than the old advertorial.

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40