Sprout Social

AUGUST 9, 2023

With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. Why a social media scorecard is crucial for leadership Most CEOs are already a part of their brand’s external social strategy. Take Airbnb. but this time—ken’s hosting.

Social Media 79

Social Media Sentiment Metrics Data 79

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives.

Survey 125

Survey How To Education Hotels 125

Bill Hartzer

MAY 26, 2010

Have you ever wondered what people are REALLY saying about your brand ? Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. How Much Does Online Reputation Management Cost?

Brands 114

Brands Klout Reputation Digg 114

Socialmedia.biz

APRIL 17, 2019

It’s a huge part of your brand identity. Think about some of your favorite brands. Packaging is both the first and most important element of brand identity. If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. Packaging equals identity.

Products 87

Products Reputation Focus Group Overview 87

Sprout Social

MARCH 15, 2022

Your brand’s online reputation may speak for itself, but that doesn’t mean the narrative is out of your control. Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. What is brand reputation management? Here’s how to get it done.

Reputation 124

Reputation Brands How To Review 124

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. And you’ll create an online reputation that endears your company to your customers.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

APRIL 25, 2024

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 3.

Template 53

Template Templates Social Media RFP 53

Sprout Social

FEBRUARY 8, 2021

From the customer perspective, you don’t usually see the direct results of a VoC program unless the brand mentions it. Social listening is the process of analyzing the conversations and trends happening around not just your brand, but also your industry as a whole. The score is a reflection of how your customers perceive your brand.

Data 125

Data Survey How To Review 125

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Talkwalker SM

JUNE 14, 2016

We all know how social listening and social media analytics is important not just for reputation management but more importantly for business intelligence, but most social listening platforms are only providing you data based on a smaller and smaller proportion of social media conversations. See the visual story of your brand.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Brand building. Quora is an excellent space to build a brand image.

Brands 204

Brands NoFollow Marketing How To 204

Buzzlogix

JUNE 27, 2017

As a result, businesses owners and managers can hesitate as they seek to minimize the risks involved in terms of time, money and reputation. Social media attracts millions of daily users who share their thoughts and ideas with each other and with their favorite brands. Listening to Conversations. Creating a Pre-Launch Buzz.

Products 40

Products Social Media Focus Group Sample 40

Convince & Convert

NOVEMBER 17, 2016

What if there was a way for you to use this downtime to inform your organization and increase brand awareness? A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. Start the workday.

Survey 60

Survey Education How To Hotels 60

Social Media Network Marketing

OCTOBER 15, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell.

Social Media 101

Social Media Social CRM Repository Wiki 101

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? You need to live up to the brand.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

DECEMBER 7, 2023

Do you feel like your brand’s voice is lost in the crowd? 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. By the end, you won’t just be another brand.

Campaign 137

Campaign Marketing Authentication Loyalty 137

Sprout Social

AUGUST 21, 2023

Especially when a single negative review can bulldoze your reputation , sales and everything you’ve worked so hard to build. They’re also excellent brand awareness, SEO and market research tools. By responding to negative reviews promptly — and graciously — you’re able to build credibility and improve your social media reputation.

Review 85

Review Google Brands Sentiment 85

Social Media Network Marketing

AUGUST 14, 2010

To develop relevant interactions the brand and the customer set would require time. While it would be great to have a huge Fan base it is necessary that the topics we communicate is relevant to them and enhancing our brand image. August 16, 2010 10:15 PM Bulletin-board Focus Groups said. Unported License. Nice blog.

Social Media 93

Social Media How To ROI Reputation 93

Social Media Network Marketing

MAY 31, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Unported License. This then leads to more sell and up sell.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

OCTOBER 12, 2010

And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. And as for small brands, there’s no debate at all.

ROI 125

ROI Social Media Small Business CPC 125

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. surveys, focus groups, test marketing) often spend millions to locate their target markets. Does your brand need a makeover? It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Hootsuite

NOVEMBER 3, 2020

E-commerce refers to a shopping experience via a website or dedicated branded app. Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love.

Brands 145

Brands HootSuite Instagram Price 145

Buzz Marketing for Technology

JULY 7, 2008

A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. I spent a long time in a very large brand. reputation. Go join that! advertising. blogcouncil.

Communities 117

Communities Groups Groups Social Media 117

Bill Hartzer

APRIL 27, 2010

Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? And what can marketers and brand managers learn from them? Most acts of unabashed brand loyalty are a genuine mystery to marketers: Why do customers anxiously camp outside IKEA grand openings? Why Do People Get Tattoos of Brands?

Brands 157

Brands Loyalty Badge Apple 157

Sprout Social

JULY 6, 2023

From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges. Essential intel you can pass along to your brand and R&D teams. But raw data points without context don’t tell the full story.

Data 133

Data Social Media Metrics Analytics 133

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. Even after five years, nothing can persuade you to end your boycott of the brand. Only the brands that go above and beyond for their customers receive enviable brand loyalty.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Diva Marketing Blog

FEBRUARY 22, 2009

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. First, I would use it for continuous monitoring to spot corporate reputation issues, customer care problems, emerging social trends, and new vocabulary.

Research 40

Research Social Media Nielsen Microsoft 40

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message.

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

JANUARY 20, 2021

While buyers take on these tasks, it’s B2B marketer’s job to know how, why and when their brand can assist and enable buyers to check each task off their to-do list. In the early stages of the buyer journey, people are trying to learn what brands are out there and what solutions are available.

B2B 114

B2B Research Sentiment Marketing 114

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Think outside your brand or service; another example is Kodak. Think outside your brand or service; another example is Kodak. Which brands of paint are best? This is the strategy of creating a Social FAQ.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Buffer Social

JULY 25, 2019

At the end of the day, this group of people will drive results and progress for your brand. It’s this group of customers and audience where you want the strongest relationship. If you’re serious about making data-informed decisions for your brand, then give social media managers a seat at the table.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Writtent Blog

OCTOBER 1, 2013

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

Advertising 96

Advertising Content Marketing Press Release 96

Firebelly

JANUARY 23, 2012

Thomas Spend all the money you want on advertising, on customer satisfaction surveys, on focus groups—your community managers are the people making your brand every day. They create your reputation anew with every interaction. Community Managers Are the Heart and Soul of Enterprise Social Media. By David B.

Communities 176

Communities Press Release Focus Group Survey 176

Sprout Social

FEBRUARY 8, 2023

Every touchpoint must work together in a coordinated effort to provide a consistent brand experience. It’s a center point of consumers’ daily lives and the brands integrating social data beyond their marketing efforts are reaping major benefits. It might not be as moving as a concerto, but it certainly can be memorable.

Strategy 84

Strategy Marketing Loyalty Collaboration 84

Keyhole.co

MARCH 16, 2023

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Fashion company Topshop, for example, is a good brand to learn social listening from. 500 million tweets are sent every day.

Fashion 98

Fashion Sentiment Collaboration Policies 98