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Libya’s Media and Marketing Industries Inching Forward

Waxing UnLyrical

Image: Vhardy via Flickr, CC 2.0. Yes, we’re even starting to talk about marketing. Hopefully, this is what the birth of a plural democracy looks like, providing brands with the channels they need to communicate with their audiences. In this context, talking about communications and PR can seem a bit ridiculous.

Industry 250
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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. So, how do you “bell” an influencer for your brand?

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How To Align Social Media With Marketing Activities

Mindjumpers

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search.

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Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

They also look to backup their photos on Flickr, as people realize that site may not be a sure thing after all. Meanwhile, Facebook rolls out revamped Page layouts for brands… and then rolls them back, after first taking their site down for a while. Because this is one of the busiest times of year for many brands.

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Blogging Upstream

Waxing UnLyrical

So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping.

Fashion 248
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Four Ways Brands Can #Unplug

Social Media Strategery

Image courtesy of Flickr user davitydave. Paradoxically, as people are realizing this always-on, always-connected lifestyle isn’t sustainable, companies and brands seem to be going in the opposite direction. I remember when publishing one blog post a week was considered a best practice for brands. Prune your presence.

Brands 96
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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. However, a fashion or retail company has to be on there because their audience is active and present on the network.