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Top Luxury Brands on Social Media – And 3 Mistakes They Should Avoid

Talkwalker SM

Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. As a preview of this case study, here are three mistakes luxury brands should avoid on social media : Mistake n°1: Post Too Much on Social.

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Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

They also look to backup their photos on Flickr, as people realize that site may not be a sure thing after all. Meanwhile, Facebook rolls out revamped Page layouts for brands… and then rolls them back, after first taking their site down for a while. Because this is one of the busiest times of year for many brands.

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Blogging Upstream

Waxing UnLyrical

So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping.

Fashion 248
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Libya’s Media and Marketing Industries Inching Forward

Waxing UnLyrical

Image: Vhardy via Flickr, CC 2.0. Hopefully, this is what the birth of a plural democracy looks like, providing brands with the channels they need to communicate with their audiences. In this context, talking about communications and PR can seem a bit ridiculous. But talk about it we must. This state of affairs can’t last.

Industry 250
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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. However, a fashion or retail company has to be on there because their audience is active and present on the network.

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Starbucks – It’s Time to Brew Some Tweets

Waxing UnLyrical

Image: bfishadow via Flickr, CC 3.0 . Ideally, as a customer, I would love to engage with the brand through social media. H owever, recent stats show big brands do not bother to engage with their customers on social media. I’m glad that at last I’ll get to drink the “Starbucks” coffee. Global reach means global tweets.

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So Your Spokesperson Flew the Coop…

Waxing UnLyrical

You are (quite literally) the face of your brand to a variety of audiences. So when you get a little nutty and have a naked public meltdown or go fruit loops on an airplane headed for Vegas…and you’re the pilot , it’s going to negatively affect your brand. Image: dkshots via Flickr, CC 2.0. And why not? • You lose credibility.

Training 177