Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Usually, the issue is a lack of strategy.

Consultant 309

Consultant Social Media Curata Sysomos 309

Mindjumpers

NOVEMBER 3, 2011

Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better?

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Sprout Social

MARCH 17, 2020

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. Use Pause All to stop scheduled content. Some brands, Sprout included , have opted to pause all regularly scheduled social content for the moment.

Features 101

Features Brands Library Team 101

The Realtime Report

JULY 15, 2022

This increased exposure helps brands generate traffic, leads, and sales. The most popular social media platforms are Instagram, Facebook, Twitter, TikTok and Pinterest and knowing the right tools and strategies to use can make the difference between targeting the right audience, or simply wasting money on your ads.

Social Media 91

Social Media Strategy How To Comparison 91

Ignite Social Media

NOVEMBER 19, 2018

Metrics for Measuring a Social Media Marketing Strategy Designed to Drive Awareness: Total Impressions – The basic default. Number of Shares and Mentions – Is your content resonating with your audience to the point that they share it with their social circles? You could also run a brand lift study through the Facebook platform.

Metrics 154

Metrics Social Media Sentiment Loyalty 154

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. Now take that same dynamic and put that in front of your brand. Tweet This!

Brands 227

Brands Content Microsoft StumbleUpon 227

Writtent Blog

NOVEMBER 24, 2023

You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. In Part 2, we’ll talk about the fun parts–branding and content creation.

Hubspot 96

Hubspot How To Loyalty Resources 96

The Realtime Report

NOVEMBER 11, 2020

Marketing Platforms for Realtors that Generate Results. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. Create a Facebook business page.

Real Estate 177

Real Estate Platform Marketing Notification 177

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Their website showcases they’ve worked with brands like VISA, Microsoft, GM, HP, Samsung, and more, which can help strengthen confidence for more prominent brands who need a tool to achieve their goals. . Continue reading to know more!

Social Media Management 122

Social Media Management Review Social Media Tools 122

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Facebook alone has seen more than a 50% increase in usage in recent weeks. B2B marketers must shift their approaches to match the times. Double Down on Inbound.

B2B 109

B2B Content Marketing Syndication 109

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Here are some reasons why increasingly savvy businesses are making inbound marketing the essential ingredient in their marketing mix.

Cost 226

Cost Hubspot Marketing ROI 226

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. Content Must Be Quality & Personalized.

Trends 277

Trends Smart Phone Marketing Mobile 277

Hootsuite

FEBRUARY 16, 2021

Whether you’re a solopreneur or a multi-brand team or somewhere in between, read these 19 tips to get an insider look at how Hootsuite power users wield the dashboard—and get the most out of social media for their business. It’s the easiest way to repurpose and edit content to make a post appropriate across your various social channels.

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them.

Industry 123

Industry Real Estate Social Media Sports 123

Hootsuite

MAY 29, 2020

If you’ve been using Elevate, you realize what a pivotal role employee advocacy now plays in marketing. Consequently, many marketers and organizations are actively looking for a new solution to manage employee advocacy once Elevate shuts down. That means messaging is accurate, clear and most important of all – on brand.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Twenty4 Social

AUGUST 27, 2020

There is an automation tool for all possible tasks, from email marketing to paid advertising models. Email marketing is still a very lucrative business model. Even aside from pure email marketing, it is always a good idea to maintain an email list to keep customers regularly engaged. 1 – MailChimp. 0 Comments.

Tools 98

Tools Hubspot Startup Curation 98

Twist Image

NOVEMBER 11, 2016

The public markets are no longer in love (their market cap has been dropping). Facebook is the "now-ish" feed. Search your city, follow a brand, check out a news source, see what's happening while you're at that conference. Case in point: this week, I presented at Hubspot 's massive Inbound event. What did I miss?

Twitter 84

Twitter Hubspot Feed Feedly 84

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. What is a buyer persona? Why are buyer personas important?

Data 141

Data Social Media Sentiment Team 141

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

Examples 62

Examples B2B ROI CPA 62

Convince & Convert

APRIL 18, 2016

Michael Gass is celebrating his ninth year as the leading consultant that ad agencies and marketers call when they need a little help identifying their business identities. How to help your brand rise above the “cacophony of communication and competition” How to clarify your core brand story. ” —@michaelgass.

Brands 60

Brands How To Consultant RSS 60

Sprout Social

AUGUST 25, 2022

Brands will spend differently depending on their unique goals. That number includes all costs related to content creation, advertising campaigns and social media management software. Content creation: $5,250 per month. Launching a social channel and creating content. Social Media Manager freelance rate: $14-35 per hour.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Buzz Marketing for Technology

JANUARY 19, 2010

We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Facebook.

B2B 277

B2B Marketing StumbleUpon Patterns 277

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Their website showcases they’ve worked with brands like VISA, Microsoft, GM, HP, Samsung, and more, which can help strengthen confidence for more prominent brands who need a tool to achieve their goals. . Continue reading to know more!

Social Media Management 78

Social Media Management Review Social Media Tools 78

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Sherrilynne Starkie

MARCH 9, 2018

This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. Facebook tops YouTube for branded video. Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. Follow List.

Google 123

Google API Microsoft LinkedIn 123

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Advertising 130

Advertising Marketing How To Education 130

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Key metrics to look for: Impressions.

Report 131

Report Social Media Metrics Team 131

SocMed Sean

APRIL 28, 2017

In the effort to stay relevant and cover a wider range of market, business people are relying more and more on social media as a method of advertising their businesses and selling their products. Increase Brand Awareness And Exposure Social media is a good platform to expose your business to new and potential customers.

Social Media 210

Social Media Advertising Issues Products 210

Small Business Mavericks

JANUARY 6, 2016

The key to effective inbound marketing is to drive traffic back to your website where you can close the sale. No matter what kind of business you run, your best clients are going to be those that come to you through your inbound marketing channels. Inbound marketing can comprise many channels.

Marketing 70

Marketing Engineering Advertising B2B 70

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As is understanding the stakes your brand has in significant cultural moments. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. Enter social media moderation.

Eventful 115

Eventful Social Media How To Sports 115

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. It occurs to me my definition of content often differs from their definition of content. And you would be surprised what I hear.

Feed 264

Feed Feedly News SEO 264

agora pulse

JANUARY 28, 2020

Actually, you’ve probably been making the shift to this form of social media marketing already. Relationship marketing expert and thought leader Jessika Phillips recently joined Agorapulse’s Social Pulse Weekly Show to share what social media managers should know about dark social.

Remix 139

Remix Social Media Management Conversation Analytics 139

Buzz Marketing for Technology

FEBRUARY 4, 2010

I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. The lure part is really about a steady stream of content that is consistent in its frequency which is why as people come to depend on it brings people back to your site time and time again. Share this on Facebook.

B2B 173

B2B Content Marketing Syndication 173

Socialized

SEPTEMBER 28, 2017

It astonishes the number of marketing strategies out there. Word of mouth marketing. Traditionally, it is the most important form of marketing. Most customers are always excited to share their brands with the rest of the world. Viral marketing. Social media marketing. PR marketing. Online marketing.

Types 100

Types Strategy Marketing CPA 100

Buzz Marketing for Technology

MARCH 2, 2010

And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. Years ago on this blog I remember saying “measuring engagement is hard since there is no one button you can push as a marketer to measure it&#. Measuring Engagement.

B2B 206

B2B Engagement Marketing Sentiment 206

Sprout Social

MAY 28, 2020

Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Soliciting and curating user-generated content. Reporting on your campaign’s performance to your boss, client or other marketers.

Campaign 87

Campaign Report Social Media How To 87