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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 107
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Post Performance Report: Brands transforming social customer care

Sprout Social

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 61
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What is Employer Branding—and How to Manage it for B2B Companies

Oktopost

If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. Table of Contents.

Company 136
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Enterprise Social Media and Personal Branding

Webbiquity SMM

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. That brand image matters little in social media.

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. Pet insurance company Figo has a highlight dedicated to Stories with links leading to their blog. People want to see the faces behind a brand.

Instagram 119
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9 Mistakes To Avoid In Content Marketing For Brands In Financial Services

Keyhole.co

They won’t trust shady, no-name brands for credit repair, loan applications, estate planning, insurance management, and debt consolidation, among other pressing financial needs. We’ll discuss the most critical yet common mistakes that writers commit when promoting financial services brands. Finance writing demands authority.

Brands 52
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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

You’re probably already managing several social media platforms for your brand. Just because they are doesn’t mean you should be, of course, but it could be a sign that it’s worth testing. Is there an opportunity for you to do something different with your brand voice or style? Questions to ask yourself before joining TikTok.

Questions 104