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How Brands & Marketers Should Navigate the 2020 Election

Likeable

That goes for individuals and brands alike, and really for anyone trying to make sense of COVID, Black Lives Matter protests, and a very polarized political landscape in which tremendous numbers of people believe our democracy faces existential threats. . Even far smaller events prompted pauses for some of our brands. All major pauses.

Brands 127
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The Taylor Swift Guide to Creating Compelling Content

Convince & Convert

” We Gravitate Toward Content In Which We Can See Ourselves. So how do you apply this to your brand’s content marketing efforts, especially if your fans aren’t teenage girls? So how do you apply this to your brand’s content marketing efforts, especially if your fans aren’t teenage girls? Online Reviews.

Content 143
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Are You Keeping People Connected With Your Brand and Each Other?

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” Those people already know all about the brand and the people who love it, so they can answer the questions – they just needed the know-how.

Brands 131
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All your best content may now be considered fake news

Socialmedia.biz

While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter. For example, the more than polarizing InfoWars.com, founded by alt-right political firebrand Alex Jones, started as a simple message board.

News 71
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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. In other words, they’re an ideal market for a brand like Tylenol.

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

Social media policy found its origins in the early 2000s as a “blog policy”, little more than a warning of what employees could and couldn’t post on message boards and blogs. But the tone, and message has stayed the same – At work, just don’t. Sharing explicit content. Provide brand style guidelines.

Policies 146
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How Digital is Transforming Financial Technology

Oktopost

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Brands and organizations have had to wake up to these changes, otherwise, they die on the vine.