influence 
Waxing UnLyrical
JUNE 24, 2019
On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Popularity.
Waxing UnLyrical
JULY 18, 2019
Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.
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Waxing UnLyrical
DECEMBER 4, 2018
If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?
Waxing UnLyrical
APRIL 13, 2016
Content is evolving and so are the ways in which people consume it. This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.
Waxing UnLyrical
JULY 27, 2015
It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. Love It Or Hate It: Influencer Marketing Works. ” 3.
Waxing UnLyrical
NOVEMBER 30, 2018
Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits. Inbound Links.
Waxing UnLyrical
APRIL 15, 2016
As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? Create content? So we suggested things like: short-form content (e.g. long-form content (e.g.
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