Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Saying It Social

MARCH 11, 2010

Share this: StumbleUpon Digg Reddit March 11, 2010 - Posted by akstout18 | Uncategorized | search engine optimization , seo , seo tools , social medai marketing , social media , social media tools , social networking 1 Comment » Thank you for the list, it is extremely helpful! if yes, please explain.

SEO 128

SEO Tools StumbleUpon Engineering 128

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social media can help you create a long-term relationship with your consumer that ensures they continue to visit you, and not a competitor. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. I would add that social media has changed the game for companies.

Social Media 164

Social Media Yahoo Discount Training 164

Firebelly

FEBRUARY 17, 2010

Nevertheless, I still see a lot of companies simply saying "Find us on Facebook" or "Follow us on Twitter" without providing a URL. Make it easy for them to do so by providing the URL! Having trouble reading this image? View an alternate.

YouTube 129

YouTube Campaign URL Paid Search 129

Adam Sherk

DECEMBER 22, 2009

Getting a clear understanding of how your target audiences locate and interact with your content and engage with your brand will give you actionable data to use next year and beyond. Things that news and content sites should look at include: What terms and content types brought in the most search engine referral traffic?

Trends 167

Trends How To Digg Press Release 167

Techipedia: Tamar Weinberg

MAY 12, 2010

And the more intricate your external efforts become, the more social, mobile, and interactive your website must become. Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Social Media Network Marketing

JUNE 13, 2010

We understand that there's a high degree of correlation between good customer / stakeholder experiences and their willingness to associate with the same organization, brand, product and service. Professional networks like LinkedIn. Social networks like Facebook and others. Blogs created and managed on blogger.com.

Reputation 50

Reputation Xanga Microblogging Technorati 50

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. If you’re going to dive in the social media world, you need to understand what it means to be “social.&#

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. That’s why this is more of a message for large and not necessarily small brands. When it comes to social media, social should always be carefully weighted before the marketing is put forth. I understand!

Social Media 272

Social Media Engagement Forums Policies 272

Proactive Report

OCTOBER 25, 2011

If you do it right, tie your release to a current news item the media is interested in and then present it in the right format, you’re likely to see your news content on the evening news, in print or on a media website. One example is a company that offers temporary office space. Learn to think like a citizen journalist.

Journal 99

Journal News Digg Sports 99

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. There have also been doctors that have used social networking tools, like Twitter, during surgery. GetSatisfaction provides a way for companies to do that. web sites, images, videos, etc.)

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Today’s biggest social media projects. Huge thank yous to all the social media managers who responded to our survey. I consider myself a pretty lucky guy.

Social Media 40

Social Media Social Media Management Project Marketing 40

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? They could be saying something positive or negative about your company. It tracks mentions of your brand in 42 different languages. You can set up multiple alerts for your brand name, keywords etc.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Techipedia: Tamar Weinberg

APRIL 22, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > How You Can Benefit from Real Time Search How You Can Benefit from Real Time Search by Tamar Weinberg on April 22, 2010 Share This is a guest post by Evan Britton, founder of Sency.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. Right now, brand awareness is the sole reason why people follow particular Twitter streams. I still follow Woot.com.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Are you looking for brand awareness or visibility, or are you looking for money? It all depends on your goals.

Video 236

Video Flash Mob YouTube MySpace 236

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. It doesn’t matter what industry you’re in.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Social Media Network Marketing

AUGUST 19, 2010

We need to understand that theres a high degree of correlation between good customer / stakeholder experiences and their willingness to associate with the same organization, brand, product and service. Professional networks like LinkedIn. Social networks like Facebook and others. Great Site! Thanks for sharing.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall. There was only one occasion when the users were able to make a lasting impression on the social news site. It’s hard to say if that will happen again. Time will only tell.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. Now you know who your brand loyalists are.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JUNE 3, 2010

As someone who is required to monitor your brand, there will never be a day when all is quiet. As you consistently interact with them, offering value and reason to continue following you, that relationship — and even the brand awareness — grows stronger. Maybe it’s on a forum. Maybe it’s on Tip’d.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. Keen branding choice with the logo. I started a blog about my schwag addiction (okay, this was just a fun tidbit I couldn’t pass up!) The ‘rss guy’ on the can is AWESOME.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Reply Airport Cars London February 10, 2010 at 2:53 pm Really this is great post and Thanks Tamar for sharing this informative post.

Social Media 229

Social Media Influencer MySpace Consultant 229

Sprout Social

JULY 20, 2022

Here’s what to outline to set your company up for social success: 1. Why does your business need a new enterprise social media management tool? Here’s how Sprout can work alongside the rest of your enterprise toolkit to help your business measure and show social media impact. Enterprise social network: Slack.

Organization 78

Organization Social Media Tools Hubspot 78

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. People interact with brands online because they want deals.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Social Media isn’t only Social Networks.

Communities 237

Communities Twitter Web 2.0 ROI 237

Webbiquity SMM

JULY 18, 2012

The constant changes are a problem for brands not only due to the expense of keeping up to date, but also because the newest (Timeline) layout has reduced tab engagement.But the most appalling shortcoming of the world’s most popular social network may be how un-social it is. I’ll wait. And listens.

Google 181

Google Facebook MySpace Privacy 181

Techipedia: Tamar Weinberg

MAY 28, 2010

Showing a public interest in your customers and genuinely offering help helps nurture a positive perception of your brand. Linkedin lead generation requires commitment to answering and asking questions on Groups/Answers, taking advantage of the deep searches, and connecting directly with those around you in your network.

Social Media 278

Social Media Strategy Yahoo Communities 278

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? What’s the soul of your brand. You may need to engage in some brand anthropology, and have an agency help you find your one thing. You may need to engage in some brand anthropology, and have an agency help you find your one thing. Volvo = Safety.

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Isn’t reputation management about promoting transparency to build trust in their brand? Were you unsatisfied with it? Works for me every time.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. People do not want to hear from companies as represented by marketers, they want to hear from other people. No, it’s still not a clear picture.

Social Media 163

Social Media Marketing Consultant Communities 163

Buzz Marketing for Technology

JUNE 27, 2008

Of course, the entirety of social media cant be summed up in one blog post, so these are just a handful of subjects listed below. Lesson # 1 Personal Branding. Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media.

Class 274

Class Social Media Web 2.0 Wiki 274