Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social media can help you create a long-term relationship with your consumer that ensures they continue to visit you, and not a competitor. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. I would add that social media has changed the game for companies.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. That’s why this is more of a message for large and not necessarily small brands. When it comes to social media, social should always be carefully weighted before the marketing is put forth. I understand!

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. If you’re going to dive in the social media world, you need to understand what it means to be “social.&#

Apple 154

Apple Twitter Forums Policies 154

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? They could be saying something positive or negative about your company. Reputation Management. Your reputation is so important online because both bad and good news spread quite quickly.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Techipedia: Tamar Weinberg

MAY 12, 2010

And the more intricate your external efforts become, the more social, mobile, and interactive your website must become. Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Today’s biggest social media projects. Huge thank yous to all the social media managers who responded to our survey. I consider myself a pretty lucky guy.

Social Media 40

Social Media Social Media Management Project Marketing 40

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. Right now, brand awareness is the sole reason why people follow particular Twitter streams. I still follow Woot.com.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. GetSatisfaction provides a way for companies to do that. web sites, images, videos, etc.)

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Are you looking for brand awareness or visibility, or are you looking for money? It all depends on your goals.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. Moreover, whatever your brand is, it is very likely that there is chatter going on about it.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall. There was only one occasion when the users were able to make a lasting impression on the social news site. It’s hard to say if that will happen again. Time will only tell.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. Keen branding choice with the logo. I started a blog about my schwag addiction (okay, this was just a fun tidbit I couldn’t pass up!) The ‘rss guy’ on the can is AWESOME.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Reply Airport Cars London February 10, 2010 at 2:53 pm Really this is great post and Thanks Tamar for sharing this informative post.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. Now you know who your brand loyalists are.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JUNE 3, 2010

As someone who is required to monitor your brand, there will never be a day when all is quiet. As you consistently interact with them, offering value and reason to continue following you, that relationship — and even the brand awareness — grows stronger. Maybe it’s on a forum. Maybe it’s on Tip’d.

Social Media 221

Social Media Marketing Digg Consultant 221

Sprout Social

JULY 20, 2022

Here’s what to outline to set your company up for social success: 1. Why does your business need a new enterprise social media management tool? Here’s how Sprout can work alongside the rest of your enterprise toolkit to help your business measure and show social media impact. Enterprise social network: Slack.

Organization 78

Organization Social Media Tools Hubspot 78

Keyhole.co

OCTOBER 7, 2020

While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for.

Sentiment 59

Sentiment Analysis Tools Price 59

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters?

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? What’s the soul of your brand. You may need to engage in some brand anthropology, and have an agency help you find your one thing. You may need to engage in some brand anthropology, and have an agency help you find your one thing. Volvo = Safety.

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

MAY 28, 2010

Showing a public interest in your customers and genuinely offering help helps nurture a positive perception of your brand. Kirtsy and Other Niche Social Networks. Did you know there’s a social news website catered to women called Kirtsy ? Kirtsy is a social news network; there are also forums and even Yahoo!

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. People interact with brands online because they want deals.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Top 29 Niche Social Media Sites (That Actually Send Traffic) : Andy Hagans consistently updates this list with some great resources that aren’t necessarily being tapped into by many folks, but maybe it’s time for things to change. Reddit Tips from the Top Dog on Reddit (Social News Watch): How do you become a top user on Reddit?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Koka Sexton

MARCH 11, 2014

Increasing sales by getting social. Most people will be using Facebook , Twitter or LinkedIn and small companies can take advantage.It’s rubbish that social isn’t about sales, he says. What’s important is that the way you talk about your products or services remains engaging and on-brand.

LinkedIn 104

LinkedIn Hubspot Team News 104

Techipedia: Tamar Weinberg

JULY 8, 2008

Valeria Maltoni , Online Marketer : Although social media as a set of tools has radically transformed marketing, I do not think it appropriate to use the term “social media marketer.&# People do not want to hear from companies as represented by marketers, they want to hear from other people.

Social Media 163

Social Media Marketing Consultant Communities 163

Buzz Marketing for Technology

JUNE 27, 2008

Of course, the entirety of social media cant be summed up in one blog post, so these are just a handful of subjects listed below. Lesson # 1 Personal Branding. Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media. social media.

Class 274

Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Part 2 hasn’t been posted as of the compilation of this report, but you should know that SEO is about a strong brand, that you must perform research, real value produces great results, and you must understand where to circulate the message to get the best results. To get good links, you don’t have to build brand new content.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

MARCH 10, 2010

. “I am a relatively new internet marketer trying to break into the industry,&# he wrote. “What are good companies to target? If you’re a brand new Internet Marketer, choose a discipline and a niche that you can tackle head on and be successful at. Should I learn a specific skillset?&# Word travels.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Leveraging Other Social Media Sites. Reputation Management. Personal) Branding. Building a Brand/Brand Evangelism. Preparing a Social Readiness Gameplan in Seven Steps (Logic+Emotion): How can companies adequately prepare for social media monitoring and marketing? Content Development/Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

APRIL 8, 2010

If you’re going to participate in social media marketing, you better be prepared to wait. Brands that are already established naturally have it a lot easier; they already have a following. If you’re a new face in the crowd, people will be especially skeptical of who you are and why you are here.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). Tweet Spinner would make a good addition to an agency or big brand needing to have a little more control over Twitter. It’s especially difficult to build up a strong following.

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. There’s relationship building (see rule #6), influence, branding, and more. We both have difficult jobs. Bloggers have to weed out the crap and PR pros need to find the right people for the job.

Blogger 177

Blogger Press Release Advertising Review 177