Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media? It was timely.

Content 130

Content iPhone Sports Remix 130

Ignite Social Media

AUGUST 23, 2016

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Is this trend right for my brand? What is the sentiment behind the trend?

Trends 60

Trends Social Media Brands Hashtag 60

Sprout Social

APRIL 2, 2019

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. We launched in our home base, Chicago, where the community did not disappoint. Brands are the new champions of connection. Defining connection.

Sports 107

Sports Communities Sentiment Team 107

Keyhole.co

DECEMBER 22, 2022

Apart from brilliant commercials, they have also developed a reputation for being one of the most iconic and influential brands in the world. Nike’s social media strategy has been building on the strength of its brand voice for many years now, and it shows in their social media posts. Analysis of Nike’s social media accounts.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Sprout Social

APRIL 27, 2020

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. How brand behavior has changed. These changes in outgoing posts make sense as brands have to continually re-evaluate their content strategies to best serve their communities as the situation changes.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Platform 118

Platform Social Media Tumblr Reddit 118

Audiense

AUGUST 3, 2018

Thanks to social data, target audiences can be defined and identified based on different criteria, depending on the needs of each brand, product or service. You can also discover audiences based on interests and affinities with specific products or brands. Identification of relevant audiences. Ask directly to the audience.

Data 74

Data Sports Analysis How To 74

Likeable

SEPTEMBER 24, 2019

And when it comes to the tweet format itself, a hard character limit can feel constraining for brands trying to get their message across. There are some things that the platform does very well, and playing to its strengths will ensure your brand is not leaving a valuable awareness tool on the table. Loosening Up Your Brand.

Twitter 80

Twitter Airlines Aggregator Meme 80

Sprout Social

JUNE 23, 2021

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 94

Social Media Focus Group Aggregator Research 94

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Brands must learn to market towards moms with relatable content that is empathetic and understanding.

Research 60

Research Engagement How To Sentiment 60

Sprout Social

APRIL 10, 2023

The sooner you cement your brand identity, the better. There’s a reason why brand awareness is still the top goal for many marketers. However, the thing is, translating your brand’s voice and values into a visual identity is tricky. Table of contents What is brand identity? The takeaway? The takeaway?

Brands 127

Brands Handbook Company Examples 127

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. Need help getting started? Define Your Objectives. Curate Your Feed.

Instagram 40

Instagram Tips UGC Hashtag 40

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

AUGUST 11, 2022

But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Why brands invest in the metaverse. Brands are more likely to jump on board than consumers, who aren’t all the way there yet.

Brands 119

Brands How To Avatar Project 119

Sprout Social

SEPTEMBER 7, 2021

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. If this was a real game, who would you main? — nba paint (@nba_paint) August 21, 2021.

Campaign 135

Campaign Social Media Collaboration Apple 135

Sprout Social

AUGUST 16, 2023

Plus, we’re sharing stories from brands that are driving smarter, faster business impact after making the switch to Sprout. No one jumps out of bed and thinks, “I can’t wait to implement a brand new tool today!” Here are two brands that have accelerated social’s impact on their business by switching to Sprout Social.

Brands 68

Brands Social Media Management Authentication Software 68

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff.

Campaign 145

Campaign Social Media Travel Hashtag 145

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine. No worries, you can read it here: [link].

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

MAY 13, 2020

Sports brands, for example, see roughly 975 inbound engagements per day while real estate brands see an average of 41 engagements per day. According to the Sprout Social Index, 89% percent of consumers say they will buy from a brand they follow on social media and 84% will choose that brand over a competitor.

Class 118

Class Data How To Metrics 118

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. 29% of conversations in sports equipment retailer Decathlon’s chatbot happened outside of opening hours. Many ecommerce brands experienced growth in 2020 and 2021 as lockdowns closed brick-and-mortar shops.

Retail 97

Retail FAQ How To Survey 97

ProBlogger

JANUARY 12, 2011

Based on many conversations over coffee, fries, and ice-cream, I was able to ascertain that the following people will have a lot to contribute to the wider blogging community. Last year, he became community manager of the Beyond Blogging Project and moderated the Treating Your Blog Like a Business panel at BlogWorld. Jaime Tardy.

Blogger 55

Blogger Communities Blogosphere Skills 55

Sprout Social

OCTOBER 22, 2020

As the drag queens danced in their Halloween eleganza, cars honked and I sipped the brand-sponsored drinks supplied, I grew curious about what other socially distanced drive-in events people are flocking to. Social media data confirmed that movies, political rallies, sports screenings and spooky season are all taking place at the drive-in.

Meeting 87

Meeting Sentiment Sports Hosting 87

Laurel Papworth

SEPTEMBER 18, 2014

Not community driven content. In other words its’ the equivalent of telling them “it’s here” Tweet your surfing home movie with #surf #sport or your latest culinary delight photo with #food #foodporn. But they are also about COMMUNITIES OF INTEREST and linking your content to groups that would be interested.

Hashtag 111

Hashtag Tips Meme Folksonomy 111

Keyhole.co

FEBRUARY 13, 2022

The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine. Helping you put your brand in front of the right audience at the right time. Do you have global social media teams?

Analytics 52

Analytics Social Media Tools Price 52

Social Media Marketing

APRIL 16, 2013

But amid all of the shock and despair, there was a sense of community and humanity that formed. Scott Monty (@ScottMonty) April 15, 2013 Some brands were caught offguard, as they had automated tweets (!) In this case, it was from a more gentle soul, who had a similar sentiment about such difficult events.

Aggregator 167

Aggregator Reddit Eventful News 167

Convince & Convert

AUGUST 17, 2012

Jay : I can tell you 11 year old Ethan Baer freaked out, and he has the power of Sports Center 24 hours a day which you did not have when you were 11. With that awkward transition we’re going to bring on the show Lauren Vargas, head of social media and all things community at Aetna. Eric : It was really fun. Jay : Exactly.

Radian6 113

Radian6 Training Communities Conversation 113

Laurel Papworth

FEBRUARY 22, 2015

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary. What is the Brand Voice? Add in Values.

Avatar 40

Avatar Strategy Social Media How To 40

Convince & Convert

FEBRUARY 2, 2012

I don’t get this whole thing with Twitter, this idea that starting allegedly this week they’re going to roll out all these new features to brand pages so that you can install tabs, apps, iFrames and all this other kind of stuff on your branded Twitter page. Is it just me or does that sound an awful lot like Facebook to you?

Social Media 116

Social Media Committee Team Questions 116

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. How does your brand help overcome them?

Campaign 130

Campaign Social Media UGC Metrics 130

Convince & Convert

APRIL 27, 2012

In sports, how often does ESPN report on tweets? There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble. That’s another broadcast. Hourly, by the minute. million fans.

Insurance 115

Insurance Journal Research Hashtag 115

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Part 2 hasn’t been posted as of the compilation of this report, but you should know that SEO is about a strong brand, that you must perform research, real value produces great results, and you must understand where to circulate the message to get the best results. To get good links, you don’t have to build brand new content.

Marketing 264

Marketing SEO Case Study Small Business 264

Hootsuite

NOVEMBER 8, 2022

Just make sure to abide by the community guidelines : no hate speech, sexual content, or harassment. Increase brand awareness. Cameo’s Snap x Cameo Advertiser Program allows brands to create custom video ads exclusively for Snapchat. After all, what goes better with sports than chips and dip? Put it in the request form!

Video 91

Video Brands Hosting Template 91

Sprout Social

FEBRUARY 24, 2020

But with 500 million active users worldwide , and rapidly growing, TikTok holds the keys to success for influencers and brands alike. So in a culture saturated with 15-second dance challenges and esoteric comedy, how can the world’s most beloved brands find their footing and make their presence in the space move the needle?

Brands 123

Brands Meme Hashtag Influencer 123

Writtent Blog

MARCH 23, 2016

This idea is fantastic if you feel like getting sentimental or diving into flashbacks of laughter and carelessness. Sport and exercise is a hugely profitable market… your readers will love to get the feeling you’re looking out for their wellbeing. Humanize your brand by getting a bit personal. Childhood Memories. Get Sporty.

List 40

List Eventful Questions Industry 40

Hootsuite

JUNE 21, 2022

We’ve laughed, cried, danced, gone viral, flopped spectacularly, and dueled with fellow owl-forward brands (we’re looking at you, Duolingo). But like most brands, we were apprehensive about the role TikTok would play in our broader social media strategy. Battle of the brands. How we developed our TikTok strategy.

HootSuite 84

HootSuite Trends UGC Authentication 84

Keyhole.co

MARCH 3, 2023

Spend some time on the platform exploring your subreddit of interest, learning the rules of posting, which posts get the most engagement, and other nuances specific to that community. Looking to track sentiment across different social platforms? Reddit is a community that prides itself on original ideas and comments.

Reddit 52

Reddit Marketing Lurker Posterous 52