Sprout Social

FEBRUARY 14, 2022

But the blood, sweat, tears and meticulous market research that went into this year’s ads paid off, as an estimated 117 million people tuned in to cheer on their team (and their favorite brands). The athletes’ power carried the night for the brand. The post Big game, bigger ads: Which brands took the trophy in 2022?

Brands 79

Brands Sentiment Posterous Team 79

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. You can stay in stalker mode by just reading, or create a branded account to directly engage with users. For example, members of r/Hiking are probably athletic people who like sports, right?

Reddit 100

Reddit Brands Meme Forums 100

Social Media Strategies Summit

SEPTEMBER 14, 2023

“Having a really great brainstorming session is really important to keeping your content fresh, keeping yourself relevant, and bringing your brands to consideration to new followers.” Things are different for a brand like ESPN. It was based on a viral video in the sports media space. It was timely. who would win?

Content 130

Content iPhone Sports Eventful 130

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As is understanding the stakes your brand has in significant cultural moments. As a brand or business, how do you ensure that the conversations you take part in are appropriate? — BBC Sport (@BBCSport) August 1, 2021.

Eventful 112

Eventful Social Media How To Sports 112

Sprout Social

NOVEMBER 19, 2020

Using Sprout’s Social Listening platform, we gathered insights from recent conversations about outdoor activities to learn which ones people are taking part in most, how they feel about these activities and what brands are doing in response. So, if your brand cares about climate change, let your followers know.

Travel 119

Travel Sports Exercises Sentiment 119

Ignite Social Media

AUGUST 23, 2016

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Is this trend right for my brand? What is the sentiment behind the trend?

Trends 60

Trends Social Media Brands Meme 60

Sprout Social

MARCH 26, 2019

Create a brand analysis. The clearest use for social media listening is a brand analysis. To perform a brand analysis, you’ll need data like what keywords are often mentioned with your brand, what customers are talking about online about you and how are they reacting to your products. Conduct a competitive analysis.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Sprout Social

DECEMBER 9, 2020

Soon, brands joined in on these trends too. Social monitoring and listening can help you narrow down on specific keywords so you can see what people are discussing when it comes to a certain industry or topic, not just when they directly mention your brand or your products. Get comprehensive insights with Sprout Social.

Trends 125

Trends Hashtag Meme Sports 125

Sprout Social

APRIL 27, 2020

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. How brand behavior has changed. These changes in outgoing posts make sense as brands have to continually re-evaluate their content strategies to best serve their communities as the situation changes.

Engagement 145

Engagement Social Media Patterns Health Care 145

Mindjumpers

FEBRUARY 3, 2011

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Keyhole.co

DECEMBER 22, 2022

Apart from brilliant commercials, they have also developed a reputation for being one of the most iconic and influential brands in the world. Nike’s social media strategy has been building on the strength of its brand voice for many years now, and it shows in their social media posts. Analysis of Nike’s social media accounts.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Platform 116

Platform Social Media Tumblr Travel 116

Audiense

AUGUST 3, 2018

Thanks to social data, target audiences can be defined and identified based on different criteria, depending on the needs of each brand, product or service. You can also discover audiences based on interests and affinities with specific products or brands. Identification of relevant audiences. Ask directly to the audience.

Data 74

Data Sports Analysis How To 74

Sprout Social

APRIL 2, 2019

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. Eighty marketers came together to network and share insights about the evolution of people’s expectations for today’s brand/consumer relationships.

Sports 106

Sports Communities Sentiment Reddit 106

Sprout Social

JUNE 23, 2021

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 92

Social Media Focus Group Aggregator Research 92

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Brands must learn to market towards moms with relatable content that is empathetic and understanding.

Research 60

Research Engagement How To Sentiment 60

Likeable

SEPTEMBER 24, 2019

And when it comes to the tweet format itself, a hard character limit can feel constraining for brands trying to get their message across. There are some things that the platform does very well, and playing to its strengths will ensure your brand is not leaving a valuable awareness tool on the table. Loosening Up Your Brand.

Twitter 80

Twitter Airlines Aggregator Meme 80

Keyhole.co

FEBRUARY 14, 2024

It’s not just about her celebrity status – it’s how she impacts sectors like music, entertainment, and even sports like the NFL! Roughly 50% of posts discussing Taylor Swift and the Chiefs’ Travis Kelce had a positive sentiment, highlighting the impact of their relationship on the NFL.

Eventful 52

Eventful Advertising Social Media Trends 52

Convince & Convert

NOVEMBER 16, 2015

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. People will be talking about your brand in various places, but during an event, it is especially important to understand what is being said at specific event locations. highlight to tweet). This strategy today just won’t work.

Data 60

Data Conversation Case Study How To 60

Audiense

MARCH 28, 2018

Traditionally, the results obtained from social listening covers what was said around the topic, brand, the sentiment and the volume of that conversation… but that was all. How do they feel about the topic/brand? Do you want to learn more about the most relevant audiences for your brand? Who are these people?

Analysis 87

Analysis Research Metadata Patterns 87

Hootsuite

SEPTEMBER 16, 2022

Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. On top of a large number of stores, Bestseller has a broad customer base spread across brands. She speaks to users with a warm voice from a smiling avatar, which is in line with Lemonade’s brand.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

APRIL 1, 2016

Not a lot of positive sentiment there. He breaks down some amazing use cases—ordering, paying for and receiving delivered beers at a crowded sporting event, or going immediately to a table in a restaurant and ordering from chat instead of a bloated app on an iPad (I’m talking to you airport food kiosks). Transformers. to buy them.

iPad 60

iPad Sentiment Sports Upcoming 60

Sprout Social

APRIL 10, 2023

The sooner you cement your brand identity, the better. There’s a reason why brand awareness is still the top goal for many marketers. However, the thing is, translating your brand’s voice and values into a visual identity is tricky. Table of contents What is brand identity? The takeaway? The takeaway?

Brands 125

Brands Handbook Company Examples 125

The Social Media Hat

AUGUST 3, 2016

There are certainly more advantages than disadvantages, so this is a good option for brands that want social engagement on their actual websites. They said the headline had a positive sentiment. They deemed this headline as having a positive sentiment as well. Importing or exporting comments can be problematic.

Social Media 60

Social Media Health Care Content Tips 60

Twist Image

APRIL 25, 2013

What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the actual brand''s advertising performance? Mad Men ''s lead character, Don Draper , has an acutely profound skill in being able to turn a brand insight into an emotion that can bring you to tears.

Marketing 99

Marketing Advertising Sentiment Buy 99

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. Need help getting started? Define Your Objectives. Curate Your Feed.

Instagram 40

Instagram Tips UGC Hashtag 40

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson: We use Twitter for organic brand messaging and campaign support. The answer is simple.

Strategy 113

Strategy Automotive Campaign Social Media 113

Sprout Social

AUGUST 11, 2022

But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Why brands invest in the metaverse. Brands are more likely to jump on board than consumers, who aren’t all the way there yet.

Brands 117

Brands How To Avatar Project 117

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

FEBRUARY 28, 2022

It’s no wonder brands are eager to hop on these opportunities for cultural advertising. Let your values align your brand to cultural moments. After all, cultural moments don’t come with brand guidelines. Look into the people, brands and media outlets that are present in the conversation. Who’s talking about it?

Brands 112

Brands Meme How To Advertising 112

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Here you’ll find a plethora of events, ranging from holidays and conferences to sporting events and movie premieres. A well-timed Tweet sporting a trending hashtag could give your engagement a boost. Events on Twitter Tab.

Metrics 40

Metrics Twitter Comparison Report 40

Laurel Papworth

JANUARY 17, 2010

We appreciate the sentiment, but no thank you. In other traditional terms, hire a B grade sports person or actress and you get a different result than A-grade. Respect the Brand being promoted. Please Note: All bloggers must post coverage from our event to their blog within 24 hours in order to be eligible.

Fashion 96

Fashion Blogger Eventful Social Media 96

Sprout Social

AUGUST 16, 2023

Plus, we’re sharing stories from brands that are driving smarter, faster business impact after making the switch to Sprout. No one jumps out of bed and thinks, “I can’t wait to implement a brand new tool today!” Here are two brands that have accelerated social’s impact on their business by switching to Sprout Social.

Brands 68

Brands Social Media Management Authentication Software 68

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. When you’re doing it on behalf of a brand, it can feel even more stressful.

Brands 96

Brands Issues Social Media Conference 96

Sprout Social

SEPTEMBER 7, 2021

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. What this means for 2022: By leveraging user-generated content for social campaigns, brands can build trust and credibility with their target audience while demonstrating the capabilities of a new product. Anheuser-Busch’s #LetsGrabABeer.

Campaign 134

Campaign Social Media Collaboration Apple 134

Sprout Social

DECEMBER 4, 2019

With Sprout Social’s unified platform, brands can optimize their social marketing strategies and focus on the tasks that contribute to a business’ bottomline goals. Tuft & Needle , a direct-to-consumer mattress and bedding brand, counts on Sprout to maintain their high level of customer care as the business continues to grow.

Strategy 62

Strategy Brands Social Media Management Curation 62

Sprout Social

DECEMBER 21, 2023

So it pays for your brand and products to stand out against the competition. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow. It reveals if you’re falling behind the competition, and what people prefer about other brands. Its ease of use?

Analysis 103

Analysis Products How To Price 103