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6 Tips to Protect Your Brand From Fake Social Media Accounts

Hootsuite

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Here’s what you can do to help protect your brand and your customers. They think they have found and followed your brand or organization.

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Social Media Marketing Policies and Education: The Employee.

Mindjumpers

You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? But of course social media policies also are drafted as guidelines for your employees.

Policies 186
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Brands Tapping Into Election Season: The Big Debate

Ignite Social Media

As election day draws nearer, naturally we can’t help but to think about how brands may incorporate election-themed content into their mix as a way to find relevancy, or engage in conversations related to it. Or whether or not brands should talk elections is about as controversial as the two leading candidates themselves. Makes sense.

Brands 141
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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

These guidelines differ from social media policies or social media style guides. A social media policy details how the company should be portrayed on social media platforms. It’s also important for maintaining the brand’s reputation. These cover things like your brand voice, visuals, and personality.

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Social Media Hacking: How to Protect Your Account

Oktopost

No other channel goes further in creating real relationships with your customers, and a community around your brand. Step 3: Review Your Social Policy. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels. These ads can lead to reputational damage for your company. ↑

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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The Dos and Don’ts of Crisis Management on Social Media

Likeable

Just as a TikTok dance can come out of nowhere and go viral, a PR crisis related to your brand can do the same. As a brand, you won’t be able to prevent these crises—but what you can do is have a plan and a system in place so that you’re prepared for when they do happen. DO: Give clear community guidelines.