Likeable

JULY 13, 2021

They will be allowed to work with agents and explore brand partnerships, including social media opportunities, for compensation. The Name, Image, and Likeness Policy, or NIL for short, is an interim policy until federal legislation or new NCAA rules are adopted. This is huge news for local communities too. LIKEABLE POV.

Influencer 98

Influencer Brands Sports Policies 98

Mindjumpers

SEPTEMBER 6, 2010

Building on my last blog post the Social Media Policy – not just for the big players I felt it was worth sharing some pointers on what should be included if you are drafting this document on behalf of your business or client. Are your employees in charge of company communities ie: Facebook, LinkedIn, Twitter?

Policies 235

Policies Social Media Guidelines Privacy 235

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Social Media 86

Social Media Brands Content Guidelines 86

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 114

Brands Avatar How To Privacy 114

Ignite Social Media

OCTOBER 7, 2016

As election day draws nearer, naturally we can’t help but to think about how brands may incorporate election-themed content into their mix as a way to find relevancy, or engage in conversations related to it. Or whether or not brands should talk elections is about as controversial as the two leading candidates themselves. Makes sense.

Brands 141

Brands Policies Guidelines Conversation 141

Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. The Living, Breathing, Human Brand.

Brands 167

Brands Training Policies Template 167

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Panelist Anna Vacchi Hill , Senior Public Information Officer and Social Media Manager at the City of San Diego, developed the city’s first social media policy and has been consistently growing its audience on Instagram.

Engagement 149

Engagement Communities Video Tourism 149

Mindjumpers

AUGUST 25, 2010

Building on my last blog post the Social Media Policy – not just for the big players I felt it was worth sharing some pointers on what should be included if you are drafting this document on behalf of your business or client. Are your employees in charge of company communities ie: Facebook, LinkedIn, Twitter?

Policies 230

Policies Social Media Guidelines Privacy 230

Akamai Marketing

MARCH 19, 2013

Tweet Much has been writing over the years about how to manage comments in a blog or online community. Let’s be clear: there are ALL kinds of people on the interweb so its easy to create a moderation policy built for the lowest common denominator. But in my view there are several approaches to community moderation.

Comments 130

Comments Communities Policies Posterous 130

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

Reputation 107

Reputation Strategy Brands HootSuite 107

Socialmedia.biz

JULY 9, 2018

In their 2013 Internal Audit Capabilities and Needs Survey Report , Protiviti, a management consulting company found that a staggering 73% of organizations don’t have a social media policy in place for their employees. What is a Social Media Policy?

Policies 70

Policies Social Media How To Privacy 70

Harp Interactive

APRIL 30, 2012

A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance. Does your Facebook Page have Rules or is it a free-for-all?

Guidelines 352

Guidelines Communities Facebook Discount 352

Firebelly

MARCH 21, 2012

Setting expectations is the corner stone of any successful Facebook community. According to a report by Jeremiah Owyang of Altimeter Group , only 8 out of 30 brands surveyed had expectations set. Here are two the important aspects to incorporate into your Facebook Page: A governance policy. A vision for the page.

Communities 160

Communities Facebook Policies Survey 160

Mindjumpers

SEPTEMBER 9, 2010

You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? But of course social media policies also are drafted as guidelines for your employees.

Policies 186

Policies Education Social Media Marketing 186

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. What is Reddit?

Reddit 101

Reddit Brands Meme Forums 101

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Here’s what you can do to help protect your brand and your customers. They think they have found and followed your brand or organization.

Social Media 89

Social Media Brands Tips HootSuite 89

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Still need more information?

Training 167

Training Communities Social Media Real Estate 167

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Twine 246

Twine Brands Policies Campaign 246

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Hootsuite

OCTOBER 26, 2023

One of the most exciting things about creating content for social media (aside from, you know, connecting with your audience, creating a community, building your brand, and all that good stuff)? Once you tap through, you can view every product tagged in the Reel—as well as any other products the brand wants to highlight.

Instagram 89

Instagram Brands How To HootSuite 89

Mindjumpers

JULY 18, 2012

Integrating it into your company’s current employer branding and recruitment strategy thus provide the company with an opportunity to present itself in a more transparent and credible way by connecting and engaging with employees and candidates. You can read more about how to implement a social media policy in our previous blog post.

Social Media 249

Social Media Brands Policies How To 249

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Have at least 1,000 followers.

Brands 95

Brands HootSuite Project Metrics 95

Hootsuite

SEPTEMBER 8, 2020

Every brand, publication, and website needs a good style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). Some brands are super-cheeky on social media.

Template 145

Template Templates Social Media Guidelines 145

Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. Build a community.

Strategy 100

Strategy Brands Facebook How To 100

Convince & Convert

MAY 15, 2014

Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands. Types of G+ Communities There are two types of communities: 1. Why Use Google+ Communities?

Communities 167

Communities Google Notification Project 167

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Activities 112

Activities Brands Social Capital Compete 112

Hootsuite

MAY 8, 2023

But they may not understand why it’s so important or how policies differ. Finally, insurance brands also have to comply with industry-specific regulations that define what can and can’t be said on social media (and across other digital marketing channels). So they offer a valuable opportunity to increase brand awareness.

Insurance 89

Insurance Social Media Policies HootSuite 89

Firebelly

NOVEMBER 8, 2011

Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin! Per the Google+ Pages Contest and Promotion Policy , “You may not run contests, sweepstakes, offers, coupons or other such promotions directly on your Google+ Page.” Have you set up a Google+ Page for your brand yet?

Google 227

Google Brands Comparison Policies 227

Justin Levy

JANUARY 12, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Coca-Cola Adopts New Social Media Policies Written on January 12, 2010 by Justin Levy in business , social media , social media strategy , video 28 Comments - Leave a comment! The policies are only 3 pages in length. Guess what?

Policies 124

Policies Social Media Guidelines scribd 124

Likeable

SEPTEMBER 28, 2021

Just as a TikTok dance can come out of nowhere and go viral, a PR crisis related to your brand can do the same. As a brand, you won’t be able to prevent these crises—but what you can do is have a plan and a system in place so that you’re prepared for when they do happen. DO: Give clear community guidelines.

Social Media 92

Social Media Policies Module Guidelines 92

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Brands 142

Brands How To Hashtag Applications 142

Hootsuite

AUGUST 5, 2020

And if you’re a brand looking for another stream of social advertising revenue, this gives you an opportunity to strike while the iron is hot—and take advantage of IGTV ads. That program is still in early testing phases so it’s not widely available to brands and companies yet. In summary: Follow their Community Standards.

Brands 145

Brands Instagram Meeting YouTube 145

SocialFish

MARCH 10, 2011

This is the second in a series of interviews we are conducting with CEO’s and senior executives about their take on the concepts in Open Community. We started our conversation with this one question: How do you think the concepts in Open Community will shape associations in the future? Boards are policy makers, not administrators.

Communities 182

Communities Issues Organization Mobile 182

Hootsuite

APRIL 17, 2020

Two-thirds of consumers prefer to use messaging apps to connect with brands. . Some brands are using Facebook Messenger to drive loyalty and sales. If you want to set your brand apart, this is a prime opportunity. It’s a great way to show your brand is caring and customer centered. Given that Facebook had nearly 2.5

Brands 145

Brands Facebook HootSuite Badge 145

Buffer Social

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. Poor handling can hurt you and your brand and turn customers away. Always address negative comments about you or your brand Should you address every comment you receive? We think so.

Social Media 98

Social Media Policies Team Comments 98

Socialmedia.biz

FEBRUARY 25, 2019

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. The post 3 biggest brand blunders on social media appeared first on SocialMedia.biz. Almost 58.6%

Social Media 103

Social Media Brands Template Templates 103

Hootsuite

FEBRUARY 3, 2020

And the things they say and do can have a positive or negative effect on your brand. They can even turn team members into invaluable ambassadors for your brand. Learn the difference between a social media policy and social media guidelines and check out some examples from other brands. Reason number one?

Guidelines 143

Guidelines Social Media Policies How To 143