Buzz Marketing for Technology

JUNE 27, 2008

The Brand Gap. We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s Slideshare.net (beta). My Slidespace. Most Viewed. |. Featured. |.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Social Media Strategery

JULY 25, 2010

This story resonated with me because it not only made me think of all the companies and brands that have earned my loyalty over the years, but also of the the interactions that I have had with our government, be it at the Post Office, at the DMV, as the Social Security Administration, the IRS, etc. We talk a lot about Government 2.0

Gov 2.0 116

Gov 2.0 Policies Web 2.0 Wiki 116

Social Media Strategery

OCTOBER 12, 2008

I’ve worked with clients from across the government who are all seeing social media succeed in helping organizations communicate, collaborate, and share information better than they ever have. How big of a net should you cast when implementing a wiki or blogs behind your firewall? The government has a higher standard.&#

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

NOVEMBER 25, 2009

Community, have had an alternately successful and frustrating (but never boring) year. 2009 went from unbridled optimism to eager anticipation to a little dose of realism, but through it all, the community of people and the relationships that have been forged across agency lines continued to grow stronger.

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. web20 wiki Have This Blog Sent to Your Email!

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Koka Sexton

DECEMBER 20, 2009

Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Here’s the Top 10 reasons why.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Here’s the Top 10 reasons why.

List 96

List Social Media Case Study Wiki 96

Techipedia: Tamar Weinberg

APRIL 28, 2010

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. Where Did My Facebook Page Go? It’s sad, really.

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Social Media Strategery

APRIL 17, 2010

bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 web20 wiki Have This Blog Sent to Your Email! web20 wiki Meta Register Log in Entries RSS Comments RSS WordPress.org © 2010 Social Media Strategery.

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Social Media Strategery

MARCH 10, 2009

Because sometimes all it takes is one blog , one wiki , or one presentation to inspire someone else, I wanted to interview one of TSA’s bloggers, Blogger Bob , to find out what made TSA take a risk like this in the first place, how it’s been working out for them, and what we can look forward to in the future. If so, what was it?

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). This number should be no surprise — when people “fan&# your Page, their friends see it, and your brand spreads organically.

Facebook 279

Facebook How To Applications URL 279

Buzz Marketing for Technology

JUNE 27, 2008

SLA Community. And while I dont like to dwell on labels (the debate over the word "library" comes to mind), the reality is that part of the success in selling the information literacy concept within a corporate environment is the branding. Consider the influence of information literate workers within their local communities.

Library 100

Library Compete Skills Proposal 100

Social Media Strategery

AUGUST 8, 2010

This is why so many social media initiatives fail – not because of technology or policy, but because of people. Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. Remember, social media is driven by the person, not the position.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Diva Marketing Blog

FEBRUARY 1, 2010

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

Social Media 81

Social Media Marketing Authentication Blogger 81

Buzz Marketing for Technology

JUNE 27, 2008

PKM has been associated with a focus on personal branding , responsibility for personal learning, personal networking - using networking engines (Ryze, Friendster, LinkedIN) and management of individual documents, thought and writings. Personal wiki. Personal wiki. Semantic Wiki. Community portal. Privacy policy.

Wikipedia 278

Wikipedia Wiki Repository Wikimedia 278

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

It’s important to understand the communities you contribute to and to understand the rules of the sites that you target. FriendFeed is a service but it’s also a community. Conclusion Remember that social media communities are real relationships, real conversations, and as such, they should be treated like they are real.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Buzz Marketing for Technology

JUNE 27, 2008

The community of del.icio.us Instacalc: A powerful online calculator Interior Paint Calculator Free Event Wiki voiceNote for Backpack. Delicious: How to Use Social Bookmarking for Collaboration and Branding « Flying Cloud. Continue your discussions at Lifehack Community. Privacy Policy. Del.icio.us

Social Bookmarking 235

Social Bookmarking Delicious Google Reader RSS 235

Laurel Papworth

JUNE 11, 2012

Will Google Plus replace email and enewsletters and blogs and wikis? Pinterest adds the price of your stock to the items pinned yet Pinterest is under fire for their affiliate marketing strategies and copyright policies. Add plugins to Google Plus. Where is it all going? What does the future hold? What does that mean for your business?

Foursquare 91

Foursquare Training Google Social Media 91

Buzz Marketing for Technology

JUNE 27, 2008

Most organizations, too, refused to abandon the top-down centralized information model that was already in place, merely institutionalizing it with firewalls, access restrictions, monster centrally-managed one-size-fits-all databases and websites and over-engineered, over-managed collaboration and community-of-practice tools.

Organization 113

Organization Repository Module Template 113

Webbiquity SMM

AUGUST 16, 2010

and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.&#. 8 brand personalities Facebook and Twitter users hate by iMedia Connection. 4 Ways to Measure Social Media and Its Impact on Your Brand by Social Media Examiner.

Social Media 200

Social Media Tools Strategy Tips 200