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Social Media Marketing Policies and Education: The Employee.

Mindjumpers

You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? But of course social media policies also are drafted as guidelines for your employees.

Policies 186
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Risk Management and Open Community: More Similar than You Think

SocialFish

I discovered a link between creating a social open community and a risk management community. But one constant thread is that “reputation management” is now everyone’s responsibility – not just the marketing and public relations personnel. Risk management has lots of tools usually in the form of policies and procedures.

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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

These guidelines differ from social media policies or social media style guides. A social media policy details how the company should be portrayed on social media platforms. It’s also important for maintaining the brand’s reputation. Social media policies cover rules and repercussions. Hip, hip, HIPAA, hooray!

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Why your social media isn’t working

Sherrilynne Starkie

Another company was failing at getting earned media coverage, despite using reputable newswire services to distribute its news releases. One company had spent more than year updating and promoting its Facebook page, but wasn’t getting the engagement needed to raise awareness of important policy issues.

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Social Media Hacking: How to Protect Your Account

Oktopost

No other channel goes further in creating real relationships with your customers, and a community around your brand. Step 3: Review Your Social Policy. It can badly damage your brand’s reputation and you could permanently lose access to that account. ↑ These ads can lead to reputational damage for your company. ↑

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5 Social Media Mistakes That Can Ruin Your Brand’s Reputation

Buzzlogix

Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. When you do, you build a sense of community among your audience that will lead to positive sentiment. By failing to engage users on social media, a brand builds a reputation as a profits-only operation that has no interest in people.

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The Dos and Don’ts of Crisis Management on Social Media

Likeable

DO: Give clear community guidelines. It is important to give clear community guidelines on your social pages. Making these policies public is important so if you need to hide a comment or block someone from your page, there is no guesswork. Keep reading to learn some social media crisis management dos and don’ts.