The Realtime Report

JULY 26, 2023

The policy typically covers assistance with various tasks such as eating, bathing, dressing, and medication management. Most policies cover both home care services as well as skilled nursing services. Furthermore, long-term care insurance policies also provide flexibility when choosing a provider.

Insurance 172

Insurance Policies Discount Cost 172

Oktopost

NOVEMBER 7, 2017

As social media becomes an integral piece of your B2B marketing strategy, having a formal social media policy is not a question, it’s a must. Not only does it prevent employees from misusing your channels, it also protects your brand reputation from being damaged.

Policies 94

Policies Social Media B2B Reputation 94

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. And because customers tend to trust individuals over brands, employee advocacy is the best way to connect with your potential clients and build your reputation as a reliable financial expert.

Reputation 125

Reputation B2B Guidelines Policies 125

Sprout Social

OCTOBER 20, 2020

Your employees can make or break the reputation of your company. It connects to a shared goal: employer branding. Your goal throughout that lifecycle is to make a positive impression, all factoring into your employer brand. By reading employee reviews, they get an authentic look into the culture that powers your company.

Review 120

Review Brands Reputation Aggregator 120

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Here’s what you can do to help protect your brand and your customers. They think they have found and followed your brand or organization.

Social Media 88

Social Media Brands Tips HootSuite 88

Ignite Social Media

JUNE 30, 2020

Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). Of course, this is a highly personalized decision for each brand to make based on a wide array of factors.

Brands 117

Brands Facebook Advertising Policies 117

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Mindjumpers

SEPTEMBER 9, 2010

You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? But of course social media policies also are drafted as guidelines for your employees.

Policies 186

Policies Education Social Media Marketing 186

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. Facebook Brand Assets. Facebook is really sensitive about how you use its brand assets. That reputation can give you the benefit of the doubt later.

Facebook 213

Facebook Policies Issues Reputation 213

Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. They are no longer content with being your target audience; they are increasingly moving into a role of partners in creating your brand’s external communication!

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Oktopost

DECEMBER 19, 2022

No other channel goes further in creating real relationships with your customers, and a community around your brand. Step 3: Review Your Social Policy. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels. These ads can lead to reputational damage for your company. ↑

Social Media 125

Social Media How To Policies Authentication 125

Hootsuite

JUNE 29, 2023

These guidelines differ from social media policies or social media style guides. A social media policy details how the company should be portrayed on social media platforms. It’s also important for maintaining the brand’s reputation. These cover things like your brand voice, visuals, and personality.

Guidelines 78

Guidelines Template Templates Social Media 78

Ignite Social Media

OCTOBER 7, 2016

As election day draws nearer, naturally we can’t help but to think about how brands may incorporate election-themed content into their mix as a way to find relevancy, or engage in conversations related to it. Or whether or not brands should talk elections is about as controversial as the two leading candidates themselves. Makes sense.

Brands 141

Brands Policies Guidelines Conversation 141

Buzzlogix

SEPTEMBER 4, 2017

Businesses are increasingly leveraging the power of social media to build their brands. In fact, many things can go wrong that can hurt your brand rather than help it. Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. Posting Inconsistently. Poor Customer Service.

Reputation 49

Reputation Social Media Social Networking Sentiment 49

The Social Media Incubator

AUGUST 16, 2012

It all happened because of one wrong setting that made a major impact and briefly labeled the brand as a “spammer.”. Whether you’re posting on behalf of your clients or your own company, every business needs a social media policy. Do you have a social media policy in place?

Policies 119

Policies Social Media HootSuite Guidelines 119

Dave Fleet

JANUARY 26, 2021

We are also encouraging marketers to evolve their scorecards to include longer term tangible business outcomes and reputational metrics to measure how effective campaigns are in driving trust with consumers. As a result, companies need to be prepared to shift and approach this with a reputational – not just regulatory – focus.

Privacy 195

Privacy Marketing Data Reputation 195

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 90

Marketing Privacy Policies Issues 90

Sherrilynne Starkie

MAY 14, 2018

Facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters, among others, are all people with whom brands and businesses seek to build relationships. Not only is honesty the best policy in most things in life, in PR it’s just common sense. Your reputation as a friend and supporter can be a valuable asset.

Influencer 218

Influencer How To Policies Reputation 218

The Realtime Report

AUGUST 3, 2021

Starting your own business can be a very busy job, with lots to think about, including hiring and managing employees, providing excellent customer service and building your customer base, marketing your brand, products and services, managing payroll, developing new products and services, and staying on top of your business budget to name a few.

Insurance 91

Insurance Small Business Policies Eventful 91

Jon Loomer

DECEMBER 13, 2021

Facebook ad policies will make running ads impossible, or at least difficult. BRAND REPUTATION: Is it a new business or an established one? If established, do they have a positive reputation or a negative one? If a new brand, your client will need to have patience to get it off the ground first.

Advertising 198

Advertising Facebook API Reputation 198

Proactive Report

DECEMBER 29, 2010

This can be a very positive thing, what with fans, evangelists and brand ambassadors helping to spread the word. Forge key relationships that can help protect your brand. Perhaps it’s time to expand that to social media training along with reputation and crisis management counseling.

Reputation 108

Reputation Trends Training Case Study 108

Sprout Social

APRIL 25, 2024

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 3.

Template 53

Template Templates Social Media RFP 53

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation?

Reputation 106

Reputation Strategy Brands HootSuite 106

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. We have two ears and one mouth for a reason. What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Likeable

SEPTEMBER 28, 2021

Just as a TikTok dance can come out of nowhere and go viral, a PR crisis related to your brand can do the same. As a brand, you won’t be able to prevent these crises—but what you can do is have a plan and a system in place so that you’re prepared for when they do happen. In today’s social media climate, crises are inevitable.

Social Media 92

Social Media Policies Module Guidelines 92

agora pulse

JANUARY 30, 2018

A hacked account can cause massive embarrassment to your brand, lose you followers, get you banned from networks, and even land you in legal trouble. Before you say, “it won’t happen to me”, keep in mind that the last few years have seen cyberattacks rise and target well known figures and brands. Create a social media policy.

Social Media 144

Social Media Social Media Management Policies Reputation 144

Hootsuite

MAY 20, 2020

One common phishing scam involves fake coupons for big-name brands like Costco, Starbucks, and Bath & Body Works. When your connections are tricked into handing over confidential information, your reputation suffers. Another type of imposter scam targets brands hoping to work with influencers. Create a social media policy.

Social Media 144

Social Media Tools Tips Policies 144

Later

AUGUST 4, 2021

Is your brand prepared to manage a crisis on social media? A “crisis” can be any event that negatively impacts your brand’s reputation — and when they hit, you often have little to no warning. Create a Social Media Crisis Policy. Step #1: Create a Social Media Crisis Policy. Formulate a Timely Response.

Social Media 110

Social Media Policies How To Instagram 110

Keyhole.co

NOVEMBER 8, 2023

It’s important to ensure that your online interactions and content align authentically with your brand’s values while adhering to these rules. These include: A better brand image. Customers will trust you to behave in the right way, boosting brand loyalty. You’ll damage trust and give people the wrong impression.

Social Media 52

Social Media Policies Guidelines Privacy 52

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. Failing to comply with HIPAA regulations is costly—both financially and to your brand’s reputation. Please review our full disclaimer before reading any further.

Social Media 105

Social Media Privacy Insurance Guidelines 105

Sprout Social

MAY 31, 2023

Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating tough economic conditions or even defusing an unexpected brand crisis. Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology.

Sentiment 123

Sentiment Press Release Analysis Team 123

Later

SEPTEMBER 15, 2020

Working with brands as an influencer isn’t always easy — especially in light of the impact of COVID-19 on influencer marketing. In this complete guide, we’ll be covering everything you need to know to successfully work with brands, as well as our top tips for landing your perfect paid partnership: Table of Contents .

Brands 57

Brands Influencer Collaboration Instagram 57

Oktopost

APRIL 14, 2021

They have very strict user policies, and if your recipients mark you as spam, they will suspend your account. . IP reputation becomes a major challenge. Your IP reputation is the basis of your email marketing campaigns. If you are using Gmail Or Outlook, you are heavily compromising on your sender reputation.

Marketing 105

Marketing Template Templates Reputation 105

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Franchise social media marketing is promoting your brand and engaging customers at both the corporate and local levels, while ensuring messaging and values remain consistent across all social profiles.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

MARCH 17, 2020

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. Some brands, Sprout included , have opted to pause all regularly scheduled social content for the moment.

Features 101

Features Brands Library Team 101

Convince & Convert

JULY 2, 2014

This is an issue that’s all too prevalent among brands. The trick is to engage in an open dialogue with consumers to cultivate a cohesive brand story. Here are six ways to keep your brand in check and portray your company authentically: 1. Here are six ways to keep your brand in check and portray your company authentically: 1.

Brands 144

Brands Survey Construction Comparison 144

Mindjumpers

APRIL 18, 2011

When the social media team has become acquainted with the policies and guidelines for fostering performance and governance, the next step is ready to be taken. The larger the company, the greater the risk – and drafting policies and providing training to employees can prevent unfortunate details from spreading.

List 243

List Engagement Social Media Guidelines 243