This Week in Social Media – 8/7/2013
Social Media Marketing
AUGUST 8, 2013
Cottonelle scored big with a post-publishing advertising strategy. Five days after Gawker published a piece deriding flushable wipes, Cottonelle approached them to advertise on the story and put it back on the home page of the site. It was a win for the brand and the publisher. this week in social news'
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