Traditional Book Publishing vs. Self-Publishing
OCTOBER 3, 2012
One of the questions they asked me yesterday was how six months of book tour travel and speaking had gone and whether or not I’d self-publish my second book. Book Publishing. Book publishing is fascinating. In today’s immediate gratification, fast-paced world, book publishing is on its own time. No small feat. Quarterly.
Self-Publishing vs. Publisher: Why You Should Do Both
MAY 30, 2012
He and I were talking to Bob Reed about the book publishing process – Mark having just published Return On Influence and Geoff Livingston and me having just published Marketing in the Round. said people think the writing the book part is hard, but it’s really the promotion and book tour part that is hard. Is Publishing Dead? full year.
How to Write a Business Book Without Losing Your Soul
NOVEMBER 18, 2014
By Jeremy Miller Writing a business book is one of the most rewarding and difficult things you can ever do. But creating that product, that book, can tear the soul from your body—especially if you don’t have a plan. strong plan is your savior when writing a business book. Your Book Proposal is Your Blueprint You can’t build a house without a blueprint.
Done with Traditional Publishing
FEBRUARY 13, 2013
Brian Driggs asked me to discuss self-publishing after reading my sordid Fifth Estate story. While I don’t want to dismiss traditional publishing altogether, I can only speak for myself. will self publish my next book. There are several reasons, but first let’s discuss two reasons to consider traditional publishing: Prestige. Learn How to Publish.
You Can Be An Internet Publisher
Small Business Mavericks
MARCH 7, 2013
Many small businesses are starting their own publishing companies as a separate branding element for their online presences. There are many ways to go about publishing online. Look at your skills and abilities as well as the human resources at your disposal before determining what type of online publishing you will undertake. Here are 4 ways you can become an online publisher without detracting from your current small business goals: E-zine publishing – As an e-zine publisher, you should look at publishing content that isn’t self-promoting.
The Future Of Books And Publishing
NOVEMBER 13, 2011
wish more people would read (more) books. In a world of Blog, Podcasts, Twitter , magazines and more, I still get the most value out of reading and thinking about a good book over anything else. Along with starting one of the most interesting open source projects, LibriVox (for audio books based on books in the public domain), Hugh also works on book and publishing start-ups. Just recently, he launched a new book (which he co-edited with Brian O'Leary ) for O'Reilly called, Book: A Futurist's Manifesto. book a futurists manifesto.
Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch
DECEMBER 28, 2012
Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. People who could provide you the details of how to self-publish. And that is why I jumped at the chance to get my hands on an early review copy of APE-Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch. Book Review
Three Essential Blog Writing Tips for Just Before You Click Publish
JUNE 16, 2015
But what about those last moments before you click publish? But before you hit publish, sit back and really think about your target reader. She’s not ready to hit publish! Now, if I’m targeting someone who already publishes a blog, is crunched for time, and just wants to improve what she does every day? What do you regularly do just before you hit publish?
Would I Use a Traditional Publisher Again?
AUGUST 5, 2013
In the last week, I finalized the manuscript for Exodus , and began the process to distribute the book on August 26th. After independently producing my own book, would I reconsider my February statement , and work with a traditional publisher again? think I would, not because I like publishers, but because producing a decent book independently requires significant effort.
When Millennials Take Over [Book Review]
MARCH 20, 2015
By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. The book then goes through these four capacities in successive chapters, with a good number of in-depth case studies to make the authors’ points. It happens to be a really good, really well-written book.
7 Conversion Rate Optimization Tips for Publishers
NOVEMBER 16, 2010
Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. As the director of Visual Website Optimizer (A/B testing software) I have had the opportunity to observe hundreds of A/B tests by our (publisher) customers and analyze what works for them. Tags: Publishing Yes / No.
Book Review: Optimize
NOVEMBER 5, 2012
Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results. Among the specific pieces of wisdom Lee shares in the book are: • Search is a moving target.
Google+ Marketing For Dummies: My New Book!
Stay N' Alive
MARCH 3, 2012
Today I mailed in the contract for my new book, Google+ Marketing For Dummies. This will be my 5th book and 3rd in the "For Dummies" series by my publisher Wiley. It also marks my second book for Google+, among 3 other books for Facebook. You may have seen articles recently, fueled by Wall Street Journal, suggesting Google+ traffic is dwindling.
6 Business Books That Are Coming (That You Better Get)
APRIL 29, 2016
There is a whole new batch of business books that are coming out in the next few months. My book reading pace has slowed. Not because of Netflix (but, let's be honest, have you seen the latest seasons of Daredevil and House of Lies ?), but because there really wasn't all that much that was moving me in the non-fiction book space. I've been neck-deep in some great long-form reads online (special thanks to Pocket for making it all so accessible), but a great business book? All of these books are not yet available, but look super-fascinating. business book.
Algorhythm. My Next Book
JUNE 26, 2015
This is the general theme and purpose of what will be the follow-up to my previous two business books, Six Pixels of Separation and CTRL ALT Delete. I am really excited by the notion that leaders are doing their best to transform their brands, bring a heightened level of marketing innovation to the work that they're doing, and focusing much more on turning branding moments into transactional ones. The theme of this book has been swirling around in my brain/content for the greater part of these past two years. So, when will Algorhythm be out in book stores? book publisher.
12 Books to Read
MARCH 8, 2013
At least they are supposed to… Since spring break is here, and many of us have begun traveling for the annual conference season, here are some books I hope to read. highly recommend this book if you need a something light. Poore sets the book in the American civilization, making for a tongue in cheek play on morality. The first book, at least. Writers read , right?
New 2016 Sunrise Calendar, Monochrome Gallery, and a Photo Book?
NOVEMBER 8, 2015
Sunrises and sunsets are by far the most popular pictures I publish. Every month I feature a new series on the portfolio, and this month it made sense to publish monochrome (black & white for the most part) as they are arguably my most artistic works. Many people over the past year have asked me to create a photo book. You can see a few sample pictures here.
How are association publishers building new and existing revenue streams?
FEBRUARY 14, 2013
The Angerosa Research Foundation —a nonprofit organization dedicated to advancing the association publishing and communication professions through industry research—is gathering data on diverse sources of media-related nondues revenue at associations across the country. Thank you in advance for your participation and your support of the association publishing/media profession.
Attention Business Authors: Self-Publishing Is No Longer for Losers
SEPTEMBER 22, 2011
A mere five years ago, the idea of self-publishing a serious business book would have been laughable. Self-publishing was for losers, right? The book publishing - and reading - revolution is well under way. The idea that self-publishing is a last resort is dead. Self-publishing may not be right for every prospective business author. Well, guess what.
How to Use Niche Publishers to Drive Revenue
Convince & Convert
JULY 17, 2015
Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. While it may be more time-consuming on the front end, you’ll find that working with individual publishers will pay off in the long run. When you sign content-focused publishers as affiliates, you automatically diversify your traffic. So how do you know the difference?
Buy the Book, and then We Show Up
MARCH 14, 2012
If you get the book in the hands of a larger number people in your organization, Maddie and I will make it worth your while by giving you some free consulting to go along with it. Or if you order 100 books , we’ll do a customized webinar for you and your people for free ( we normally charge $2,500 for that ). Well, obviously to help sell books. It’s a win-win.
Engaging Brand 427 - Guy Kawasaki talks Author, Publisher and Entrepreneur
MARCH 24, 2013
Today I talk to Guy Kawasaki about how to self publish a book by being an Author, Publisher, Entrepreneur and discuss . Will self publishing merge with publishing eventually? Is the book author the best person to know how to market a book? The publisher/ author relationship. Is the speed in publishing driven by the business model?
20 Best Marketing Books Of All Time
OCTOBER 31, 2013
What are the best marketing books of all time? It seems like people just coming out of school or professionals looking to up their game want to know not just what the latest and greatest books are, but which ones would be considered the seminal books on the subject of marketing. The 20 Best Marketing Books Of All Time (in alphabetical order): The Anatomy Of Buzz by Emanuel Rosen. This is one of those classic business books that every marketer should read. If you could point your finger at one book that changed the face of marketing, it would be this one.
Gatwick Airport To Publish New Children’s Stories Via SoundCloud
The Realtime Report
JULY 25, 2012
Gatwick Airport recently became the first European airport to use the social network Soundcloud by releasing a series of audio books for kids and parents. Social Media Campaigns airlines airports Children's Books families Gatwick Airport SoundCloud travel” This campaign is timed to focus around families traveling during this summer’s school holidays.
Not a Full-Length Book? Write a Kindle Single Instead
MARCH 16, 2011
I’ve been wrestling with whether the topic of Friending Over 50 (aka baby boomers and social media) is a book idea - or just a fascinating phenomenon (links to Pew Internet report on Older Adults and Social Media ) as well as a great subject for a five-minute Ignite talk. I’ve pretty much decided that it’s not the right idea for a full-length book. At least for me.
Everyone Has Written a Book!
APRIL 18, 2011
Go to enough social media conferences (like two maximum), and you will inevitably have a conversation about the cliche, “Everyone’s written a book. This meme references the seemingly endless proliferation of social media books published. It’s really hard to write a book. Moving $15 Books. Book marketing beats the spirit out of authors.
The Five Business Books That Permanently Changed My Life
OCTOBER 11, 2014
We buy a lot of books. Sadly. I''m just as guilty as the next person of picking up the latest and greatest business book, with every intention of devouring every page. Over time, I''ve become the prototypical "get off my lawn" grumpy old man with business books that don''t grab the reader from the get-go, or the ones that regurgitate the same brand stories. It''s easy to be dismissive of the business book genre. The Five Business Books That Permanently Changed My Life: The Cluetrain Manifesto - The End of Business As Usual. business book.
Why Bloggers Should Self-Publish
NOVEMBER 17, 2011
By James Altucher of jamesaltucher.com. I’ve published seven books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), and the last two I’ve self-published. In this post I give the specific details of all of my sales numbers and advances with the traditional publishers. Image copyright photogl - Fotolia.com The rest of this article is really three discussions: Why self-publish, rather than use a traditional publisher? Why bloggers should self-publish. How to go about self-publishing.
Attention Business Authors: Self-Publishing Is No Longer for Losers
SEPTEMBER 22, 2011
A mere five years ago, the idea of self-publishing a serious business book would have been laughable. Self-publishing was for losers, right? Self-publishing was a last resort after not being able to get a book contract from one of the Big Six publishers (Penguin, HarperCollins, Random House, Simon & Schuster, Hachette or Macmillan), or a business book publisher like Harvard Business Press. The book publishing - and reading - revolution is well under way. The idea that self-publishing is a last resort is dead.
5 essential books for geeks…
The Way of the Web
OCTOBER 24, 2011
Having seen some recommendations for what Wired considered the essential books for any geek, and found it a bit esoteric in recommending the original Dungeons & Dragons manual, for example, I thought I’d recommend the five books I have read, owned, re-read and recommended on numerous occasions as the core of my own geek libary. It’s not a definitive list, as I’m sure there are some great books I’ve yet to read, and it’s not focused on marketing, because that requires it’s own list. The Hacker Crackdown on Amazon. Code 2.0 on Amazon.
Win a Copy of The Facebook Marketing Book
FEBRUARY 6, 2011
Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? If you’re a total newbie to Facebook marketing, any book, (or online resource for that matter) is a great start. The interview.
10 Brand New Books That You Should Read
SEPTEMBER 25, 2013
It''s like the brains of the world converged, had a meeting and decided to overwhelm us with a mass amount of brand new books to get our brains frothing. This is, without question, a tough time to figure out which brand new business book you should start with. My Kindle runneth over with books that must be consumed, contemplated and implemented. All of these books have either just come out (in the past month, or so) or will be coming out at any moment. The book will be out on October 1st, 2013 and I am enjoying it immensely. This is Todd Henry''s latest book.
It should be ‘Joy in Books’, not ‘Joy of Books’
The Way of the Web
JANUARY 10, 2012
A number of people have been sharing a cool video which features animated books moving around a Toronto bookstore. There are two elements of books that elicit joy: What’s in the book. What surrounds the book. What surrounds the book: Here’s where it gets more interesting. And that’s rubbish, quite frankly.
5 Tips to Help You Write a Book, Too
JULY 28, 2014
Many people dream about writing books. I did for the first 34 years of my life. Seven years later, I just sent the draft of my fifth book to my editors last week. Thanks to independent publishing , writing a book is something anyone can do. The trick is to demystify the aura of writing a book ( featured books image by Moyann Brenn ), and just do it. Woohoo!
5 Essential Elements of a Successful Self-published Book
OCTOBER 22, 2012
Self-publishing is a hot trend. The most successful self published authors treat their books as if they’re working with a publisher. While it’s easier than ever to publish something to Amazon, the low barrier to entry has flooded the Kindle store with less than stellar content. You could write the greatest book in the world. Content. Editing.
Nice use of QR codes in a conference book
JUNE 7, 2011
Had to write up a quick blog post about the QR codes in the conference book for the Association Media & Publishing conference which took place last week. Check these out. Go on, try scanning them and see what happens! Awesomesauce. love QR codes! Don’t have a QR code reader on your phone? Click here to see where the first one goes, and click here for the second.
Why You Should Write A Book
FEBRUARY 14, 2011
There are a lot of books that have already been written about Social Media. It also doesn't matter whether we're talking about Social Media, cooking, history, economics, business, romance, science fiction or even mystery, if you have something to say, and you feel that the medium of a book would act as the ideal platform to get your ideas across, then nothing should stop you. The world doesn't need another Social Media book, but the world desperately needs a new Social Media book by you. imagine how many more books have been published on the topic.
CTRL ALT DEL Is My Next Book
FEBRUARY 2, 2012
Warning: self-promotional Blog post to follow. I am very excited to announce that the name of my next book is: CTRL ALT DEL - Reboot Your Business (and Yourself) in a Connected World. The official press release went out this morning via my publisher, Business Plus (an imprint of Grand Central Publishing - Hachette Book Group USA ). This is the same publisher as my first book, Six Pixels of Separation , who had the option to pick-up my sophomore business book effort, and I am really (and sincerely) happy that they did. best selling business book.
Show - 350 How to Promote your Book
SEPTEMBER 9, 2011
Patricia Fry joins Anna Farmery to talk about how to promote your book and the challenges which a budding author may face today. Is the book the new business card? Is it easier or harder to promote with social media - many tools to promote or self publish but easier means more authors? How 76% of books fail - defined as sells less than 100 copies and why.
Are We At The Beginning Or The End Of Publishing?
JULY 11, 2013
Regardless, that was the exact question that Alistair Croll (co-author of Lean Analytics , BitCurrent , Year One Labs and one of my weekly link buddies ) asked of Hugh McGuire ( PressBooks , LibriVox , co-author of Book: A Futurist''s Manifesto and my other weekly link buddy), Julien Smith ( Breather , co-author of Trust Agents and The Impact Equation and author of The Flinch ) and me at today''s International Startup Festival. Traditional publishing still matters. Still, traditional publishing matters. Self-publishing matters more than it ever did. book publisher.