Remove Books Remove Groups Remove Sentiment Remove Social Networking
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Six Links Worthy Of Your Attention #220

Twist Image

Evidence Grows That Online Social Networks Have Insidious Negative Effects - MIT Technology Review. Facebook ''s research suggests that happy sentiment begets happy sentiment, and we know that angry comments on articles makes people dig in to their existing positions and ignore facts that don''t agree with them.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it). Its time next year to embrace it!

Marketing 217
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it). Its time next year to embrace it!

Marketing 157
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3 Surefire Ways to Win The Fastcompany Influence Project

Laurel Papworth

3 Ways to Win FastCompany’s The InfluenceProject: Spam the link they give you to everyone in your email address book, your Facebook friends, join random Facebook pages and LinkedIn groups, Tweet, auto tweet and DM to your little heart’s content. Their advertisers only understand pageviews not sentiment.

Project 88
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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

A couple of years ago I was training a group of marketing professionals about influencer marketing. Power influencers – These are influential people that probably speak at events, write books, have blogs, podcast, etc. Imagine if you were launching a product and you wanted a group of influencers involved in the launch campaign.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

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Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

Note: A flash mob is organising for a group of people to show up at a time and place, in public, undertake a noticeable action (live) then walk off as if nothing had happened. Compare this professionally run RockYourBox created About page on YouTube with the one later from the user generated, amateur Sydney Flash Mob group. Say Cheese!