Remove Books Remove Communities Remove MySpace Remove Project
article thumbnail

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? From its founding, Myspace took off like a rocket ship while Facebook had a much slower ascension from launch. My answer is certainly–yes!

B2B 190
article thumbnail

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Review 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process.

article thumbnail

How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Here some brand Timelines I think do a good job projecting their brand, either with evocative or explicit imagery: National Geographic evokes adventure, both on Earth and in the cosmos. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

Facebook 274
article thumbnail

15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

Remember, you’re not on Facebook, Google+, or MySpace here – this is a social network for business professionals. The more detailed your profile is, the more that people can learn about you; plus it makes you a better candidate for jobs (if you’re looking), projects, networking, etc. Like this post?

LinkedIn 234
article thumbnail

It's Time for Real-Time

Convince & Convert

Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. Scott’s book “ UnMarketing &# is out this Fall. How they organize and communicate internally.

Upcoming 124
article thumbnail

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Twitter, he says, “became my way of talking with a community of people.&# He says, “The use of Twitter was mainly for the brevity and ability to drive traffic to our blog and booking site rogersmith.com. When I want to book, I just DM them and ask for the ‘social media rate.’ izmantot soci?los

Hotels 245