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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? From its founding, Myspace took off like a rocket ship while Facebook had a much slower ascension from launch. My answer is certainly–yes!

B2B 190
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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Review 115
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Why Alps Bethneck is 5 Years Old

Ari Herzog

AOL was going strong and the books sold on Amazon were made of paper. I may have opened a MySpace account when it was still the talk of the digital town. Mine was the first Singapore-based Kickstarter project , an unsuccessful crowdfunding attempt for a historical/contemporary book set in Singapore. Foursquare?

MySpace 187
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How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Here some brand Timelines I think do a good job projecting their brand, either with evocative or explicit imagery: National Geographic evokes adventure, both on Earth and in the cosmos. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

Facebook 274
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15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

Remember, you’re not on Facebook, Google+, or MySpace here – this is a social network for business professionals. The more detailed your profile is, the more that people can learn about you; plus it makes you a better candidate for jobs (if you’re looking), projects, networking, etc. Like this post?

LinkedIn 234
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It's Time for Real-Time

Convince & Convert

Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. Scott’s book “ UnMarketing &# is out this Fall. It will be a must-read) We Want You! I know it.

Upcoming 124
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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

Free e-books have higher perceived value than articles. A collection of your best blog posts can be turned into e-book. Bloggers often hold contests or group projects to encourage others to blog about certain topics. Write and promote your free e-books. That’s just one simple example to re-purpose content.