Buzz Marketing for Technology
NOVEMBER 21, 2012
Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. They want to feel as though you understand them and their problems.
Buzz Marketing for Technology
JANUARY 6, 2011
No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). But he also offered to have Michael Ellis from his team to help me create the welcome tab complete with an offer of a FREE chapter of the new book Facebook Advertising for Dummies. see photo below).
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Buzz Marketing for Technology
DECEMBER 8, 2010
After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley).
Buzz Marketing for Technology
JANUARY 4, 2011
Why not play Buy a Feature ! Buy a Feature helps you get clarity on those “bells and whistles” that engineers typically THINK are cool but no one ever uses. It brings the voice of the customer into the process (great) but you also get a list you can bring back to the engineers and say “our customers want to buy these features!”
Buzz Marketing for Technology
SEPTEMBER 10, 2014
I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). What does “good” in this new age look like?
Buzz Marketing for Technology
NOVEMBER 28, 2012
Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. Just as your site is continuously collecting customer data, so are your physical stores.
Buzz Marketing for Technology
JULY 24, 2008
We read to make us feel good, about what we’ve done or what we could do or what others have done — even about what a smart person we look like reading such a smart book on the subway — and not as an exercise in personal growth. When you’re done, give the book away, so someone else can learn from it. Make a list.
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