Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But wait that’s not all!

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B2B Hubspot Class Forums 177

Buzz Marketing for Technology

SEPTEMBER 10, 2014

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). What does “good” in this new age look like?

Forums 253

Forums Data Skills One Spot 253

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Moneyball , a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team. “Adapt or Die” – Billy Beane.

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Marketing Loyalty Statistics ROI 225

Buzz Marketing for Technology

AUGUST 18, 2010

Furthermore everyone seems to have a book out on Social Media – heck I have 3 books on social media (2 out there and 1 on the way!) There seems to be tons of Social Media consultants and Directors of Social Media but will that party last? see my post on Fire your Director of Social Media ). So where do we go from here?

B2B 246

B2B Social Media Marketing StumbleUpon 246

Buzz Marketing for Technology

MARCH 7, 2012

How writing a book can help generate awareness and build reputation. After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. Buyer personas and the importance of knowing your buyers. Approaches for creating engaging content. -

B2B 174

B2B Marketing Hosting Reputation 174

Buzz Marketing for Technology

AUGUST 11, 2010

So as a natural follow up act to last years Facebook Marketing for Dummies (Wiley 2009) which is now going on its 2nd Edition (after 4 printings of the book), I have once again teamed up with college buddy and CEO of AboutFaceDigital, Rich Krueger and writer Joel Elad (of LinkedIn for Dummies fame and other tech books) to bring you Facebook Advertising (..)

Advertising 228

Advertising Facebook Adwords B2B 228

Buzz Marketing for Technology

JUNE 27, 2008

Check out Seths books. Books by Seth Godin. SETHS BOOKS. How to read a business book. I like reading magic books. But reading the books is fun. A lot of people read business books in just the same way. s a huge gap between most how-to books (cookbooks, gardening, magic, etc.) Seth on Squidoo.

How To 279

How To FeedBlitz Wikipedia Conference 279

Buzz Marketing for Technology

MARCH 9, 2009

So I was reading Malcolm Gladwell’s latest book The Outliers the other night and he goes into a discussion about Violinists and on how long it takes them to become a master at their craft. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a Master Violinist.

Social Media 191

Social Media Hubspot Travel Study 191

Buzz Marketing for Technology

OCTOBER 19, 2016

Alex is founder and CEO of Northwest Passage Ventures and coauthor—with his dad, business theorist Don Tapscott— of the book “ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World.” This has been a great series of conversations with cryptocurrency expert Alex Tapscott, and we’re just about done.

Metadata 100

Metadata Policies Banking Sample 100

Buzz Marketing for Technology

JUNE 27, 2008

CIA Library - The Central Intelligence Agency has a library, an online directory of Chiefs of State and Cabinet Members of Foreign Governments, maps and a World Fact Book that offers information on countries all over the world. Bartleby - Bartleby is an online reference library that publishes literature, reference books, poetry and much more.

Resources 236

Resources Netvibes Library Message Boards 236

Buzz Marketing for Technology

JULY 13, 2009

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. There was a section on books that were “Frequently Bought Together” with my book. Then there is a section on books that “Customers Who Bought This Item Also Bought” with my book.

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eBook Sites LinkedIn Groups 100

Buzz Marketing for Technology

JUNE 25, 2009

So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform. What you are about to see is a number of ideas I have about the future of Facebook.

Facebook 199

Facebook eBook Social Networking Platform 199

Buzz Marketing for Technology

JUNE 28, 2008

The Book Bench : Overcoming book aversion, dubious itching remedies, and more. The Film File Books Briefly Noted Recordings Tables for Two. Ryan Lizza and Elizabeth Kolbert on the candidates’ stances on energy and the environment. Goings On : Jay Rayner eats the world, the Gregorian Chant hit cycle, and more.

Video 255

Video Conference Energy Policies 255

Buzz Marketing for Technology

JUNE 27, 2008

Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. visitor book. The Gurteen Knowledge Website. Altavista Amazon.co.uk tell a friend.

Forums 166

Forums Wikipedia RSS Proposal 166

Buzz Marketing for Technology

NOVEMBER 6, 2008

If you have ever felt like it is hard to keep up (and I know I have) then this book is for you. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert.

Social Media 109

Social Media Marketing Conference Publishing 109

Buzz Marketing for Technology

MARCH 25, 2010

Also if you are interested in checking out my new book Social Media and the Contact Center you can sign up for a free copy here. This is a special limited time offer for my readers as we wait for the book to be published at the end of April. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

RSS 171

RSS StumbleUpon Exercises Digg 171

Buzz Marketing for Technology

APRIL 25, 2013

Like it or not, what Andrew McAfee predicted in 2006 in his book, Enterprise 2.0, Instead, all business systems, including monetization platforms, must adapt to deliver the experiences customers want.

Marketing 258

Marketing Conference Fashion Mobile 258

Buzz Marketing for Technology

JUNE 27, 2008

Wikipatterns book. Buy the book | Learn More. Buy the book. Web-based spreadsheet. White House. wiki adoption strategies. wiki pilot. Wiki tools. Socialtext. Wikibility Workplaces. WikiMatrix. Wikipatterns.com. Wikispaces. Jun 26, 2008 0. I’m Writing a Guest Blog Series for the Wikinomics Blog. Subscribe to Grow Your Wiki.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

NOVEMBER 13, 2009

Consider that in Malcolm Gladwell’s latest book The Outliers he goes into a discussion about Violinists and how long it takes them to become a master at their craft. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a Master Violinist. Well it’s the latter part that is the hard part.

Social Media 133

Social Media Marketing Compete Organization 133

Buzz Marketing for Technology

APRIL 9, 2009

In the first book about personal branding written for the millennial generation by a millennial, Dan Schawbel bridges the gap between the current business climate and the progressive best practices of the future. Find Dan's book Me 2.0 In a world of changing business practices and uncertain futures, Me 2.0 on Amazon.com.

Handbook 100

Handbook Case Study Study Brands 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Weekends are devoted to Blog posts and writing the new book. A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader).

Social Media 117

Social Media Google Reader Delicious Tweetdeck 117

Buzz Marketing for Technology

OCTOBER 20, 2010

The best part is website extends the Facebook integration out to create a “friends store” which essentially customizes the entire experience to be Facebook friend centric and also allowing you to invite all your friends into that shopping experience! Hello affiliate marketing – I love it!

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Buzz Marketing for Technology

JUNE 27, 2008

My master address book. Classroom. e-Learning. Social Networking Application. Learning2006. Employee directory (through employer). eMail accounts. simslearningconnections.com. Professional colleagues. Day-to-day work colleagues. IT Help Desk. Industry analysts. Professional Societies. Masie Learning Consortium. Inside firewall. Public radio.

Wiki 140

Wiki Directory Wikipedia Forums 140

Buzz Marketing for Technology

SEPTEMBER 21, 2016

He’s the co-author along with his dad, the business theorist Don Tapscott of the best selling book ‘ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World.

Metadata 100

Metadata Energy Types Meeting 100

Buzz Marketing for Technology

MARCH 17, 2009

As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer. This book is in collaboration with long time friend Rich Krueger who is the CEO of AboutFaceDigital - an agency devoted to helping companies setup and optimize their marketing efforts on Facebook.

Facebook 124

Facebook Hosting URL Survey 124

Buzz Marketing for Technology

NOVEMBER 13, 2009

Consider that in Malcolm Gladwell’s latest book The Outliers he goes into a discussion about Violinists and how long it takes them to become a master at their craft. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a Master Violinist. Well it’s the latter part that is the hard part.

Social Media 100

Social Media Marketing StumbleUpon Digg 100

Buzz Marketing for Technology

MAY 6, 2010

Think about it – its totally possible to take some public attributes from someone’s Facebook profile and create a Facebook ad campaign (shameless plug – I am in the middle of writing my 3rd book – Facebook Advertising for Dummies – due out this fall by Wiley – which is why this is so exciting to me!).

B2B 273

B2B Advertising CPC Marketing 273

Buzz Marketing for Technology

MARCH 20, 2013

By watching the results on conversions and bookings, you’ll be able to nail down who your green travelers are, and what they are looking for most. Test out highlighting hotels that invest in green initiatives in the search results and hotel details page.

Conversation 199

Conversation Hotels Retail Focus Group 199

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Buzz Marketing for Technology

AUGUST 15, 2016

Recently I had the pleasure to chat with Alex Tapscott, founder and CEO of Northwest Passage Ventures and coauthor—with his dad, the famed business theorist Don Tapscott— of the new book, “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World,” just published by Penguin’s Portfolio imprint.

Issues 100

Issues Banking Reputation Questions 100

Buzz Marketing for Technology

JULY 24, 2008

In my book I have a section about matrix taxonomies and the limitations on how much information they can contain without some clever design. You are not allowed to talk about the book. www.straitsknowledge.com. how-to guides. publications. Wheel Taxonomies. By Dave Snowden. By Patrick Lambe. … By Dave Snowden. Naguib Chowdhury.

Chemicals 100

Chemicals Wiki Blogroll URL 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

Take a hotel website: some are using social and loyalty data to enhance the customer experience from booking through checkout. Now this data is being used to create unique individual profiles, and tailor their online experiences accordingly.

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Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

JANUARY 14, 2010

The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business? They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

NOVEMBER 3, 2009

Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. In his book, Gladwell describes "agents of change" like the Connectors who are the people who "link us up with the world”. And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media?

Tips 100

Tips Analytics Conversation Social Media 100

Buzz Marketing for Technology

DECEMBER 15, 2009

BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it).

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

JULY 11, 2008

The story of the book. Thanks to the amazing editors, producers, and animators at BNET , heres a video showing many ideas from my book. 05:17 AM in The story of the book | Permalink. KILLER book! I bought your book and Im about half way through it. Visual thinking. Subscribe to this blogs feed. Cant see the video?

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Video Microsoft Software URL 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

I picked this saying up from Gary Vaynerchuk’s new book called Crush It. I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog.

B2B 173

B2B Content Marketing Syndication 173