Jeff Esposito

MARCH 30, 2011

Jeff Esposito asked me to write a guest post here on the topic of social media measurement. The following post is not about social media measurement. Yesterday, Tac Anderson wrote a post about an issue I know too well: bloggers’ neglect. I am a reluctant blogger. I am guilty as charged.

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Posterous Blogger SEO Social Media 44

Jeff Esposito

MAY 27, 2011

Why big brands won’t pay for an ad on your blog – one of the things that always sticks in my craw when I work with bloggers from a PR perspective is when they ask for advertising to be purchased on their site. you see many bloggers come in with rates well above a traditional publication with a fraction of the traffic.

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Vimeo Blogger Conversation Small Business 35

Jeff Esposito

MARCH 8, 2012

You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. How Chrysler Screwed Up The Lamest Social Media Contest Ever – This week’s Social Media Blunder award goes to the good folks in Detroit who brought us a Clint Eastwood commercial on the Super Bowl.

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Blogger Influencer Social Media Advertising 36

Jeff Esposito

FEBRUARY 23, 2012

Huggies Taps ‘Baby Bloggers’ to Leverage Tumblr – Ever wonder how a consumer baby brand engages its customers in a blogger outreach program? 8 Social Media Metrics You Have to Measure – Good video worth the listen for some good measurement insight.

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Data Real Estate Tumblr Retail 28

Jeff Esposito

SEPTEMBER 16, 2011

Next week is also a short week of sorts as I’ll be headed to Chicago to speak at the WOMMA event as part of the city’s social media week, which I am excited about. No I am not five, but am just happy to have two days to just kick back, brew some Oktoberfest and watch some football. Image - steven w.

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Social Networking Blogger Cost Questions 30

Jeff Esposito

OCTOBER 28, 2011

Six Reasons Social Media Doesn’t Work – this is my friend Gini Dietrich’s first post for Crain’s. Not only am I proud of her for it, but it also provides great advice for those of us who consider them consultants and have to fight for buy-in from companies who choose to ignore the Web and this social media thing.

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Sentiment Case Study Analysis Buy 31

Jeff Esposito

FEBRUARY 25, 2011

On top of planning out some things at work, I also brewed the latest batch of my homebrew and guest lectured at my friend Ari Herzog ‘s social media class. Women, young adults are active ‘social animals’ – Now I am going to start this out by saying the headline writer should get a raise because this just drew me in.

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Class Statistics WordPress Skills 31

Jeff Esposito

APRIL 8, 2011

How PR People are Destroying Social Media – While I don’t agree with everything that Brian Carter says in this post, his rant does point out the areas that usually clog up innovation in terms of institutionalizing social media as a way of adding value to their job. Was it Twitter, Facebook a forum?

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Forums Communities Blogger Social Media 27

Jeff Esposito

APRIL 8, 2011

How PR People are Destroying Social Media – While I don’t agree with everything that Brian Carter says in this post, his rant does point out the areas that usually clog up innovation in terms of institutionalizing social media as a way of adding value to their job. Was it Twitter, Facebook a forum?

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Forums Communities Blogger Social Media 27

Jeff Esposito

MARCH 25, 2015

When Jeff wasn’t officially the award-winning social media pro he is today. I met the man behind this blog, Jeff Esposito, on Twitter. There, Jeff is known as @jeffespo. We’re known as @ News_Spark. We began tweeting when NewsSpark was only an idea. Jeff has since become a tweep. Thank you, Jeff (aka @jeffespo). Chris Ehrlich.

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Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 25, 2015

When Jeff wasn’t officially the award-winning social media pro he is today. I met the man behind this blog, Jeff Esposito, on Twitter. There, Jeff is known as @jeffespo. We’re known as @ News_Spark. We began tweeting when NewsSpark was only an idea. Jeff has since become a tweep. Thank you, Jeff (aka @jeffespo). Chris Ehrlich.

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Content Journal Publishing Metrics 20

Jeff Esposito

OCTOBER 25, 2010

It is not about media outreach, placements or press releases it is about humanizing a company and making an impression and passing the message along at the customer level. It’s about people and people relations – customers, media members and bloggers are all people and it’s up to you to make the connection. What’s yours?

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Press Release Social Networking Industry Blogger 30

Jeff Esposito

JULY 1, 2011

My team also headed to the New England Direct Marketing Association where we took home awards for top Twitter strategy (second year in a row) and third place for overall social media strategy. Journalists, PR Pros and Bloggers, Oh My! With all that going on, I almost forgot that we’re on the verge of a long weekend.

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Klout Journal Reputation Education 26

Jeff Esposito

AUGUST 12, 2011

For my two week hiatus I have some great guest bloggers lined up that you won’t want to miss including Jason Mollica , Michael Dolan , Nick Gosselin and Anne Weiskopf. NYPD forms new social media unit to mine Facebook and Twitter for mayhem – This article from the NY Daily News was really relevant given what is going on in London right now.

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Flickr Meeting Social Networking News 30

Jeff Esposito

JULY 9, 2010

Making Yourself Unemployable – Julien Smith is co-author of Trust Agents , but also one hell of a blogger that I find very insightful and thought provoking. While I think it’s interesting I wonder how much it will improve the client services and product offering as releases and social media are two different properties all together.

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Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

APRIL 22, 2011

The Canadian blogger comes out with piece after piece of mind crack that have you coming back for more. GROW} Blog – This blog from Mark Schaefer is a perfect mix of general social media chatter, business development and personal insight. Danny Brown - Danny Brown is the second Canadian on the list.

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Real Estate RSS Training Meeting 35

Jeff Esposito

JULY 23, 2010

Social media turf wars: are marketing and PR on a collision course? This is a great article and conversation around the budding (if not all-out) feud between marketing and public relationships in the social media space. Using social media right for you – This may be my favorite post from Danny Brown yet.

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Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

SEPTEMBER 27, 2010

I worked with many mom bloggers as part of my job and still have 50 that I keep in regular contact with, but I never gave a dime to any of them. I think that it does the blogger more harm in the long run as people want their views to be genuine. I would rather get honest reviews, but love is always better than hatred.

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Influencer Klout Hotels Creative Commons 35

Jeff Esposito

FEBRUARY 2, 2012

PUMA Adds Instagram and Tumblr To The Blogger Outreach Mix – a behind the scenes look at PUMA’s approach to social PR. We all get it from time to time and we all deal with it in our own ways. This post offers some crowd-sourced advice that really can help you out too should you find yourself in a rut. What say you?

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Jeff Esposito

NOVEMBER 18, 2011

When Sites Drag the Unwitting Across the Web – Last week there was a buzz on the social Web about Klout and assigning accounts to users’ profiles even if they didn’t sign up for the service. This article in the New York Times does some good reporting on the issue while bringing the voice of a subsect of bloggers to the public.

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Klout Microsoft Social Networking Project 35

Jeff Esposito

MAY 24, 2013

Fear and Loathing in the Social Media Space: An Observation – I love this post from by NY-turned Miami bro Dan Perez. Shady infographic practices: bloggers, protect yourselves – if you blog and get pitched infographics, you might want to read this post from Lani Rosales.

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Small Business Blogger Buy Trends 43