Are Bloggers Community Managers?
SEPTEMBER 26, 2011
Are all bloggers also community managers? Jayme Soulati , in suggesting this topic , wondered if ignorance regarding community management might explain some blog failures. Because this post began as a comments-section Q&A, we’ll continue it in the same vein: What Is Community Management? Are Bloggers Community Managers? So What’s a Blogger to Do?
How to Build a Community that Thrives
FEBRUARY 26, 2015
During that conversation, one of the questions posed to me was: What role does social media play in content marketing? We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
Social Media Comic: The Social Media Timesink
MAY 29, 2012
As a professional working in social media , I spend most of my day working on developing strategies to leverage channels like Facebook, Twitter, YouTube, and blogs to engage with customer communities. Then, when the day is over…I spend more time researching new tools, looking into the rumors of whether company X is buying company Y, reading articles about the latest digital technology and building connections with other bloggers and social media professionals. Do you work in social media? Do you experience social media overload?
Why Most Social Media Departments Fail
Techipedia: Tamar Weinberg
OCTOBER 25, 2011
A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. Goal Setting. Do you truly want to succeed?
How Social Media Has Changed Public Relations For Brands
JANUARY 3, 2012
Tweet Social media has no doubt changed the way brands communicate with customers and the how they prefer to be seen and heard. In an attempt to increase their visibility and speak to their influencers, every organization engages in active Public Relations, which has naturally been affected by the boom in social media. Press Conferences vs. Blogger Outreach.
Social Media Community Manager's Management
Social Media Network Marketing
SEPTEMBER 7, 2010
Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.
8 Tips for Managing a Social Media Crisis
SEPTEMBER 14, 2014
Rage spills over to other social networks and influential bloggers are decimating your reputation. The The social media crisis is quickly spreading, but you are silent. Social media can be a useful tool to build your company brand or a nail in its coffin. Warren Buffet 8 things your brand can do to manage a social media crisis 1.
10 Tips to Be a Social Media and Digital Marketing Rebel
SEPTEMBER 7, 2016
Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. We must ask WHY. iTunes.
Building Your Online Community
APRIL 5, 2011
One of the questions he asked me is what new bloggers can do to find and attract readers and build community. He has a seriously engaged community. always say social media, and building a community in general, is all about stroking other people’s egos and scratching their backs. used Drew Odom as an example. He sent me a thank you note. Via email.
When to Thank Your Social Media Fans
Techipedia: Tamar Weinberg
MARCH 27, 2012
Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. If you use social media prior to an event in the hopes of increasing traffic to your booth, that’s great. Why is that?
How to Use Social Media Strategy to Reach Mommy Blogs
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2011
If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. I run a website for parents written by kids called RadicalParenting.com, and when we first started, we had 2 unique visitors: me and my mom. For example, if you have a product for teenagers you would not want to pick a pregnancy blogger. Here is the list I use.
#FollowFriday: For Bloggers, By Bloggers
FEBRUARY 25, 2011
Well, this isn’t a #FollowFriday for a particular person; rather a site that is written for bloggers by bloggers. The brain child of Danny Brown and contributed to by Joey Strawn , Frank Dicksinson , Aaron Lee , and Judy Dunn , For Bloggers, By Bloggers is chock full of tips for everyone interested in blogging to the most sophisticated blogger. Get my drift?
How to structure glocal communication on Social Media
NOVEMBER 4, 2014
In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media. My thesis, with the title ‘Digital Glocalization – Strategic Communication on Social Media’, investigates how global brands communicate locally on social media and which challenges glocalization on social media causes. Try to ask yourself the following questions in the following order to structure glocal communication on social media for your brand: 1. Findings. How to.
Using Guest Bloggers
AUGUST 4, 2011
She’s the founder and CEO of Factotum , where she writes content for websites, blogs, and social networks. She’s fairly new to the social/blogosphere scene, in terms of commenting and connecting with the crazy Spin Sucks community (yes, you!) She asks, How do you decide who to feature as a guest blogger every week? Hey Danny Brown and Nancy Davis ?
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
The usual suspects were there – bloggers and twitterers I see around from time to time – and a handful of new faces. No journalists, except a journalists that now work in social media and a few bloggers now paid to bring their audiences and expert knowledge to journalism (blogournalists?) Why invite Bloggers to a News.com Press briefing? Fairfax?
50 Shortcuts to Create Visual Content for Social Media
MARCH 4, 2016
In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . Let’s take a look at the tips and tools: 50 ShortCuts for You to Create Visual Content for Social Media Marketing. Here are 50 Shortcuts to Create Visual Content for Social Media. Ready? Let’s
Social Media Informer
FEBRUARY 20, 2012
Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community. right sexy solution.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?
The Most Remarkable People on Social Media Today
APRIL 16, 2012
Since I couldn’t find any lists that suited my taste, I decided to start my own… “The Most Remarkable People on Social Media Today” My own social media hall of fame, so to speak. I did not take into account the number of followers or the number of retweets but selected my list purely based on how much these people changed my beliefs or motivated my actions. believe we should highlight people who are doing remarkable work in the social universe and not only those who are just social celebrities. She brings Social to Big brands.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. know—Reddit?
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?
How to Get a More Engaged Audience With Your Social Media Content
AUGUST 22, 2016
On social media, increasing audience engagement is like keeping the attention of a two-year-old. So as a brand, the social competition can make it feel impossible to keep your audience engaged and focused. You can’t expect everyone to like what you post on social media, but there are ways to stay current and relevant by posting content viewers will want to read.
What is no longer working in social media: 2014 edition
MAY 9, 2014
What’s new in social media, and what is broken. At least quarterly, it’s a good idea to find out what’s no longer working in different parts of digital marketing, particularly in fast-moving areas like social. . Before we proceed though, it is worth mentioning that participating in social media without a plan is asking for trouble. More visibility? Blogging.
2012 Round-Up Of My Social Media Cartoons And Comics
MARCH 23, 2013
It’s that time again, time to bring all of my 2012 social media comic strips, cartoons and humorous graphics into one single post. If you haven’t already, also be sure to check out my roundup of social media comics and cartoons that I created in 2011. Bloggers: Would You Rather Be First Or Right? Are You A Social Media Channel Changer?
How to Write a Social Media Strategy in 9 Steps
FEBRUARY 22, 2015
Do you have to write a social media strategy for a client? Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . Students in 9 Step Social Media Strategy online course : Please go to the Client Brief area and choose one of four – B2B, Social Good, B2C and Gov. Which Social Media Platforms? Be clear.
How to: Develop an Advanced Understanding of Social Media
FEBRUARY 18, 2014
Social media, as a professional endeavor, is still in its youth; has just started to think about the opposite sex, get hair in weird places, and catch wind of the Hunnic acne horde. I’m foregrounding this claim because, to some, it might seem like the glut of social media job opportunities is indicative of maturation. What are social media users?
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar.
General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community
Convince & Convert
AUGUST 8, 2013
Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. What’s unique about this community is that it’s inspirational, versus highly branded. Love cereal? You’re not alone.
The Ultimate Social Media Etiquette Handbook
Techipedia: Tamar Weinberg
DECEMBER 10, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.
Managing Negative Comments in Social Media
JANUARY 10, 2012
If you work as a social media manager or online community manager you see these all the time … negative comments. If the comment is from a turd, your community will see them for what they are, and they will lose their credibility. Yvette Pistorio is the social media manager for Cision , and a blogger for CisionBlog. Guest post by Yvette Pistorio.
Top tips for bloggers and brands
SEPTEMBER 17, 2012
Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo). Should the blogger tweet throughout the event? Related articles.
Interview with Community Manager: Emma Gannon
Social Media Citizens
SEPTEMBER 6, 2011
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. Emma has a strong interest in writing, whether it be for her personal blog , reviews for online magazines, or contributing articles about social media to the Edelman digital blog.
Why Doesn’t Your Company Have a Social Media Voice Document?
OCTOBER 27, 2014
Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. People in your organization are going to be connected to social somehow. Social Media ‘Voice’ document. For example, Quora (a question and answer social platform) decorum is different than Facebook decorum.
12 Social Media Tools for Scheduling and Publishing Updates Compared
JANUARY 19, 2015
In the never ending search for tools to make social media management simpler, I decided to research several tools that help you update multiple social media networks in one place. In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. Social Media Tools Compared.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.
How to Grow Your B2B Facebook Community
FEBRUARY 5, 2013
As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Just drop us a comment below and let us know how you’re managing social as a B2B.
Are You Really Building Trust with Social Media?
MAY 26, 2014
As far as social media goes, building trust is one of the few goals that I can safely claim is a staple in the field of professional social media activity. I’d go as far to say that building trust via social media channels is one of the fundamental reasons that any business should utilize social media. How does this relate to social media?
Open Community Case Study – Food Bank
FEBRUARY 22, 2011
Community: Food Bank of Central & Eastern North Carolina. Concepts: Healthy homebase: social features, frequent updates, interaction, openness, searchable and shareable. Their Story: I first met Jen Newmeyer, who is also the Food Bank’s social media person, at a Raleigh tweet-up last year. Champion: Jen Newmeyer , Database, Direct Mail & Website Manager. Flickr.