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UK fashion influencers redefining style

Sprout Social

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future.

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Build Blog Products That Sell 2: Analyze the Market and Competitors

ProBlogger

The post Build Blog Products That Sell 2: Analyze the Market and Competitors appeared first on ProBlogger. And then, if you market yourself in the right fashion, they’ll buy what you’re selling. Competitor and market research—seeing what else the marketplace is already offering—is a good next step to take.

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Targeting Ottawa’s boomers

Sherrilynne Starkie

Taking part were more than 250 exhibitors across a range of categories including finance, health, travel and lifestyle. Zoomers are the youth market of 30 years ago, the post-war population bubble. Related posts: Does your brand take bloggers seriously? Content marketing is king. Marketing to Boomers on Mobile?

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Building a New Kind of Cruise Community

Waxing UnLyrical

We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Here are the working assumptions we’re beginning with for our website and mobile app.

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Content Marketing is More Than Just Blogging

Firebelly

Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. Photos: Having just bashed photos as nonessential, I will still say that they’re powerful and important.

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5 Video Optimization Tips That Are Incredibly Easy to Follow

agora pulse

Design for Mobile First. From the moment of conception, you need to be thinking about your video in terms of mobile devices first, everything else second. Not only are most people going to wind up viewing your video on a mobile phone anyway, but there are a lot of social media platforms like Snapchat that are ONLY mobile networks.

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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

University of Pennsylvania grad student and blogger Lindsay Rule recently hitchhiked across the US using only social media and online networks, as part of a partnership between Architizer and Audi’s Urban Future Initiative. The luxury car brand realizes how easy it’s becoming to travel in the U.S.

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