Jon Loomer

FEBRUARY 28, 2022

I have long warned Facebook advertisers about the potential pitfalls related to types of optimization and broad audience targeting — particularly when used together. I have serious concerns about how Facebook builds cold targeting audiences and optimizes for top-of-the-funnel events. And Facebook will happily take that money.

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Facebook URL Conversation Analytics 198

Jon Loomer

AUGUST 1, 2022

If you ever feel like your Facebook ad results are too good to be true, they probably are. In this post we’ll cover the following: What is ThruPlay? Why this was caused by Facebook Optimization. ThruPlay is a metric used for measuring Facebook video engagement. Post Engagement. My campaign. What to Do?

Video 190

Video Metrics Advertising Issues 190

Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Let me explain what you might see and how you might qualify. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. while reaching only 740 people. Maybe you are seeing the ads now? The Concept.

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Facebook Aggregator Upcoming Engagement 209

Social Media Strategies Summit

JANUARY 23, 2023

Someone who sees your posts on Twitter isn’t going to hop on over to Facebook to message you. They own the knowledge; they own how the platform changes; they have to keep up to date with strategies, techniques, different ways of using hashtags,” Russel explains. The simple answer is “yes.” So how do you get them onboard?

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Transportation How To Posterous Team 194

Jon Loomer

AUGUST 9, 2023

READ: The First Rule of Facebook Ads: Know the Rules You’re taking a risk if you start advertising without first knowing the rules of the platform. READ: How to Create a Meta Ads Campaign: A Complete Guide This post walks through the entire process of creating a campaign from start to finish. This post walks through this dilemma.

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Advertising Campaign Cost Compete 148

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. This makes it a fantastic platform for brands looking to reach totally new audiences. This invaluable data allows you to plan posts when your audience is most likely to see them. Add a link.

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Social Media Strategy Influencer LinkedIn 240

Jon Loomer

FEBRUARY 7, 2024

Mistaken Interpretation: You took the results at face value, but there are layers to them that help explain what you’re getting. I dug up a campaign that I ran that promoted a blog post, and it led to 257 registrations. Because 142 people didn’t click my ad to read a blog post. Seems crazy!

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Report Sample Samples API 177

Jon Loomer

JANUARY 1, 2024

Before we get to the impact, let’s take a step back to help explain how we got here… The Motivation I started my website in August of 2011, and I reached profitability in a little over a year. My business would soon reached heights I never dreamed of. My blog made my business go, and that was a blessing.

Video 170

Video Publishing YouTube LinkedIn 170

Social Media Strategies Summit

DECEMBER 29, 2022

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Before you can effectively tie together your social and communications strategies, you must first define social media’s role in reaching and engaging your audience. View this post on Instagram.

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Strategy Press Release How To Collaboration 130

Social Media Strategies Summit

DECEMBER 1, 2022

Today, marketers face various social media-related challenges, from figuring out the right platforms to post on to developing new content ideas and turning them into engaging posts. Every social media marketer dreads starting work with no idea what they will post throughout the day, week, or month. Image source.

Content 150

Content How To Film UGC 150

Mindjumpers

AUGUST 8, 2011

Tweet Blogging can be complicated and it is quite different from traditional writing styles. Blogging is a quick and an interactive way of expressing your ideas – more like online diaries, but written with an aim of making people read it. It is good for the readers to know when to expect your posts.

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Guidelines Publishing Applications Conversation 253

Your Escape From 9 to 5

JUNE 27, 2022

Blogging is easy, but a successful business blog isn’t. That is why there are people who maintain personal blogs as hobbyists. However, if you mean business, then you just do not write a blog post for blogging’ sake. However, if you mean business, then you just do not write a blog post for blogging’ sake.

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Domain Name Hosting WordPress Joomla 75

Social Media Strategies Summit

SEPTEMBER 2, 2022

When it comes to reaching and engaging audiences, Facebook is still hard to beat. Before you worry about your posting strategy , getting your Facebook page in decent working order is essential. When people comment on your posts, it shows they’re engaged with your message or have something to add to the narrative.

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Badge Facebook URL Template 193

Social Media Strategies Summit

MAY 4, 2023

YouTube’s vast reach and credibility make it a valuable resource in the world of government on social media. Creating video content requires more thought than simply rattling off a tweet or a text-based Facebook post. Creating video content requires more thought than simply rattling off a tweet or a text-based Facebook post.

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YouTube Education Resources Social Media 130

SocMed Sean

JULY 20, 2018

The other day, I was helping another aspiring blogger understand some of the key performance indicators (KPIs) that I use when evaluating which posts “work” and which ones don’t. I certainly haven’t put together any WordCamp presentations about it…although I might after finishing this blog post.

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Metrics Analytics Blogger Questions 191

agora pulse

SEPTEMBER 1, 2020

Whether you want to grow your audience, sell more products, or do anything in between, Facebook Ads can give a much-needed boost. If you need to confirm basic metrics like spend, impressions, or cost per click (CPC), you often have to sort through a mountain of data in your Facebook Ads account. Facebook Barometer. Paid reach.

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Social Media Tools CPC URL 210

Social Media Strategies Summit

MAY 27, 2022

Small social media teams simply don’t have the time to post content several times a day across multiple platforms. Still, it does post scheduling exceptionally well , so it’s on this list. Buffer allows users to plan and publish content for Instagram, Facebook, Twitter, Pinterest, and LinkedIn, all from a single, easy-to-use dashboard.

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Team Tools Social Media HootSuite 219

Jon Loomer

DECEMBER 27, 2021

In this post, I want to detail every step of my podcasting strategy that contributes to the growth that I am seeing. Within Libsyn, I can set up the destinations that I want my show to reach when published. I then provide the RSS feed of my show to iTunes and Facebook (will discuss Facebook later) to get as wide of a reach as possible.

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Apple Hosting Publishing Mobile 189

Jon Loomer

JULY 26, 2023

Let me explain… My Rise I started my business in 2011. I focused my time on my Facebook page, this website, and my email list. From the years of 2013 to 2017, my business reached levels I never could have dreamed of. My Fall As we all know, organic impact with Facebook would plummet. Facebook ads got more expensive.

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Social Media Platform YouTube LinkedIn 146

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

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Facebook Apple LinkedIn Publishing 176

Waxing UnLyrical

JANUARY 4, 2016

Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. It feels like just yesterday that I was writing my first post. Getting started on blogging can be daunting, but IMHO is worth it. I’ve heard from quite a few of you who want to make blogging a priority this year.

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WordPress Consultant Hosting ROI 100

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook has a whopping 2.9 Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation.

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Examples Facebook B2B Instant Messaging 246

Jon Loomer

SEPTEMBER 27, 2023

I started this website in 2011 and wrote 600 blog posts during the first two years. I applied much of what I learned with blogging to short-form video creation. I like to think I’m pretty good at blogging and creating videos, but that’s ultimately not why I’ve succeeded at it and so many others have failed.

Content 181

Content Metrics Video Publishing 181

Social Media Strategies Summit

DECEMBER 16, 2022

Marketers at schools and colleges are trying to reach and engage current and prospective students — and who better to do that than students themselves? View this post on Instagram. A post shared by Carnegie Mellon University (@carnegiemellon). PiperTV blossomed out of various student-led projects on Facebook and Instagram. “To

Social Media 130

Social Media UGC Project Collaboration 130

Keyhole.co

DECEMBER 31, 2022

Reach vs. Impressions is a common dilemma causing confusion amongst marketers and social media users alike. So, understanding the basics, or in this case, the difference between reach and impressions is a good starting point towards assessing your campaign success and optimizing your social media strategy. Reach vs. Impressions.

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Metrics Analytics Instagram Social Media 105

Hootsuite

NOVEMBER 28, 2023

Zero-click content aims to provide value upfront and engage users with each post. Better engagement can lead to new followers, better reach, improved brand sentiment, and better chances of going viral. Below, we’ll explain the benefits of zero-click content. It’s a win-win-win for users, platforms, and brands.

Content 97

Content HootSuite Sentiment Metrics 97

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. Here’s our list of favorite reads for different aspects of social media.

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Skills Social Media Marketing Influencer 195

Jon Loomer

OCTOBER 1, 2020

Back in 2017, Facebook announced campaign budget optimization. ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it. In the example above, Facebook will attempt to spend $20 on a daily basis, regardless of performance. Click to edit it.

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Campaign Facebook Advertising Library 189

Social Media Strategies Summit

NOVEMBER 18, 2022

Those old posts can be invaluable sources of ideas and information for creating new content. Indeed, Twitter’s figures show that video posts generate 10x more engagements than non-video posts. A post shared by City of Phoenix, AZ (@cityofphoenixaz). No unexpected events to post. Reimagine Existing Content.

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Content Campaign Team Banking 163

Social Media Strategies Summit

MARCH 25, 2021

These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Thousands of people who attended the post-game Jumpman afterparty were able to scan exclusive Snap codes to buy the Air Jordan III within the app; those who ordered received their pair by 10:30 pm that same night. Source: Facebook ).

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Examples Retail Instagram Buy 221

Kikolani

SEPTEMBER 17, 2013

In celebration of the launch of my first premium training course on how to promote your content , I asked some of the top blogging, content marketing, and online marketing experts to answer one important question. What’s your most successful method of promoting a blog post or other single piece of content?

Tips 168

Tips Influencer Blogger LinkedIn 168

agora pulse

AUGUST 21, 2020

In this blog post, I’ll share how to get started with video for social media. On Facebook, the average page user engagement rate for video is almost 2% higher than image posts. Did you know that Twitter gets more than 2 billion video views a day and Facebook gets more than 8 billion ? Engagement is higher.

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Video Tips Content Patterns 158

Mindjumpers

NOVEMBER 20, 2012

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. Here is a summary of the main points: Organic Reach. According to the paper, prior to the Edgerank algorithm changes, brands had an average reach of 16 %. Engagement.

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Brands Social Graph Report Groups 244

Social Media Strategies Summit

JULY 28, 2021

I have you covered in this post. I’m going to explain six quick and effective ways of generating leads from social media platforms. Ads are powered with sophisticated targeting features, allowing brands to reach relevant audiences with precision. For example, Facebook allows advertisers to make dynamic lead generation ads.

Social Media 264

Social Media Discount Influencer B2B 264

Ignite Social Media

OCTOBER 30, 2023

In this blog post, we’ll summarize the key takeaways from TikTok’s visit and what they mean for brands on the platform. Expanded Targeting Options Give Brands More Precision In addition to the new ad formats, TikTok has expanded its targeting capabilities to give brands more ways to reach their ideal audiences.

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Features Brands Real Estate Hashtag 91

agora pulse

APRIL 24, 2018

She’s dominated the romance publishing space on social media, as both an influencer and tastemaker, since 2010 with her review and promotion blog, GraveTells Romance. Award-winning blog GraveTells brings diverse and creative romance book recommendations across a host of social platforms. Sue explained.

Review 65

Review HootSuite Publishing Report 65

agora pulse

APRIL 24, 2018

She’s dominated the romance publishing space on social media, as both an influencer and tastemaker, since 2010 with her review and promotion blog, GraveTells Romance. Award-winning blog GraveTells brings diverse and creative romance book recommendations across a host of social platforms. Sue explained.

Review 65

Review HootSuite Publishing Report 65