Webbiquity SMM

OCTOBER 22, 2021

Social media is a huge marketing channel that helps you reach a wider audience at an affordable cost compared to traditional modes of advertising. The post Five Tips for Promoting a Technology Solution On Social Media appeared first on B2B Marketing Blog | Webbiquity.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

NOVEMBER 12, 2019

The ladies’ bridge clubs and smoke-filled rooms of the Mad Men era are long gone, replaced today by social media, blogs, and online reviews. The costs of not doing brand monitoring, on the other hand, could be catastrophic. ” Online brand monitoring isn’t difficult or expensive. Here are five reasons why.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

FEBRUARY 16, 2021

As a result, the campaign increased its click-through rate by 3.4X, decreased its cost per click by 2X and lowered its cost per qualified lead by 25% with the new ad placement. With love for digital marketing and writing, Hugh often writes for marketing blogs to share his tips and tricks.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

MAY 24, 2010

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor. Since social media marketing is labor-intensive, we should offshore it. Not really.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JANUARY 28, 2020

Social media hubs can be used in various places like websites, events, digital signage, and blogs. A social media hub can be a cost-effective and efficient tool for brands to enhance social media interaction with users and driving more sales. appeared first on B2B Marketing Blog | Webbiquity. Conclusion.

Social Media 168

Social Media UGC Aggregator Eventful 168

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. However, with their insane popularity come insane pricing of their advertising, putting the cost out of reach for many small to midsized businesses.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

MARCH 7, 2019

No matter the size of the event, encouraging and simplifying social media sharing is a low-cost, high-return strategy for maximizing exposure and increasing attendance. Look for cost-friendly, trendy merchandise items such as pins or tote bags that will entice followers to buy a ticket. Run a Giveaway Contest.

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

DECEMBER 10, 2013

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( How Blogging Used in Content Marketing? 76% of B2B vendors in North America maintain company blogs; 70% of large B2B enterprises, and 77% of small-to-midsize (SMB) firms. ( DeSantis Breindel ). B2B Marketing Insider ).

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

JUNE 20, 2019

By having employees spreading the company’s messaging and influential statistics, you have the opportunity to reach your clients and convince them of the value of your product—at a very low customer acquisition cost. The post How to Convert Employees into Brand Ambassadors on LinkedIn appeared first on B2B Marketing Blog | Webbiquity.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

JANUARY 2, 2013

B2B Lead Blog ). Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. The answer is…unknown.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

APRIL 27, 2010

Content development is one of the most time-consuming aspects of social media marketing, but other than blogging, it isn’t clear if writing is included in these figures. This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. Blogging – 70%.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

SEPTEMBER 21, 2010

There is simply no cost-effective way for them to be on scene in every city, town, or village where the next big news story may break. Enterprises: organizations large, midsized or small can aggregate blog posts about their company or industry in one spot as a service to their customers, prospects and other interested stakeholders.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

MARCH 30, 2015

At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. As noted on the CyberChimps blog , “a picture is worth a thousand words.

Public Domain 100

Public Domain Wikimedia Creative Commons Hubspot 100

Webbiquity SMM

JANUARY 30, 2012

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins. How did WordPress emerge as the leading blog platform?

WordPress 184

WordPress Movable Type Review AJAX 184

Webbiquity SMM

JUNE 17, 2014

” 6 Persuasion Techniques: Science in B2B Marketing by Ideas@Work Blog. The always-insightful Ardath Albee exposes the myth (often used when raising venture capital) that the pool of prospective buyers for a company’s product or service is infinite; why this myth is dangerous (“it costs more to generate more leads.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

APRIL 29, 2013

Given the report’s heft, no blog post (of any reasonable length) could it justice as a summary, but here are a sampling of the highlights. ” • 82% of marketers who blog see positive ROI for their inbound marketing. To get the full story, download the HubSpot report here. Inbound marketers plan to hire an average of 9.3

Report 185

Report Hubspot Marketing ROI 185

Webbiquity SMM

APRIL 5, 2011

for calculating and comparing the cost per lead from various marketing programs), customer service (for analyzing call volume by topic area), engineering (for tracking results of prototype testing), human resources (for evaluating the costs of various benefits packages) and other functions.

Social Media 151

Social Media Microsoft Policies Cost 151

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Write blog posts related to your industry. The post How B2B Brands Can Drive More Leads This Year appeared first on B2B Marketing Blog | Webbiquity. And 23% say that lead generation is the topmost benefit of email marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

JANUARY 31, 2019

Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. The post Why You Should Thoroughly Audit Your Social Media Presence appeared first on B2B Marketing Blog | Webbiquity. The alignment between your social media campaign and your brand / company goals and stated values.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Answers, comments posted on your blog, etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

OCTOBER 6, 2015

Editor’s note: this post was originally published on the MeasureMyBrand blog. First, as the IAB research also notes, increased competition for limited ad space has led to “higher prices in the cost per click for ads.” According to recent research , U.S. More bucks will be required to get the same bang.

Advertising 100

Advertising Price Research Software 100

Webbiquity SMM

NOVEMBER 16, 2010

Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. Thoughtfully and non-promotionally comment on your influencers’ blogs and/or LinkedIn discussions. Tag them on social bookmarking sites. Contribute to the conversation. Tweet This!

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

SEPTEMBER 9, 2013

” The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). Use guest blog posts for exposure (and if you get a backlink–that’s a bonus). Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

OCTOBER 23, 2019

But if you don’t get your targeting right, it can end up costing you a lot of money. The Unbraco team knows that Sitecore (and other similar products) costs more than Umbraco and believes it can deliver the same value at a lower price point—so that will be the focus of the ads. Image credit: C_osett on Flickr.

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

MARCH 8, 2012

As it turns out, many of the elements of storytelling apply to writing customer stories, new releases, blog posts and other marketing content as well. When writing a news release, blog post or other content, ask yourself—what’s the “hook” that will draw readers in and make them care?

Social Media 186

Social Media Course News Travel 186

Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.).

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

DECEMBER 20, 2011

The C-level folks may not know or particularly care what these numbers are, but if those values are off, they will affect quality, which impacts rework and warranty claims, which impact manufacturing and repair costs, which impact the ROI of each vehicle. Nine Blog Metrics. Most of these are easy and free to track. Overall traffic.

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

JUNE 11, 2012

In the Kiwi-based trial run, the costs of a highlight range from 40 cents to $2 (New Zealand dollars). In February, blog platform Tumblr launched an option for all users to pay $1 to highlight a post. He regularly contributes to Promo & Marketing Wall blog. It’s Not Unprecedented.

Tumblr 142

Tumblr Facebook Apparel Feed 142

Webbiquity SMM

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

FEBRUARY 16, 2011

Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Stephanie Frasco recommends having an SEO keyword-heavy profile, blogging, using applications and engaging in conversation among other practices for maximizing your impact through LinkedIn. The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

MARCH 19, 2024

99% lower cost per incremental lead. 31% lower cost per 1,000 impressions. 58% lower cost per click. 2X lower cost per click. 25% lower cost per qualified lead. 40% lower cost per lead. 50% decrease in cost per subscriber. What were the ad results? What worked? What were the ad results? What worked?

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

JANUARY 24, 2011

It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. Another Cool Tool To Optimize Your Site Loading Speed by Daily Blog Tips.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

SEPTEMBER 16, 2013

” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof). As Albert Einstein famously said , “Make everything as simple as possible, but no simpler.” Search Engine Visibility.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

JUNE 11, 2012

In the Kiwi-based trial run, the costs of a highlight range from 40 cents to $2 (New Zealand dollars). In February, blog platform Tumblr launched an option for all users to pay $1 to highlight a post. He regularly contributes to Promo & Marketing Wall blog. It’s Not Unprecedented.

Tumblr 100

Tumblr Facebook Apparel MySpace 100

Webbiquity SMM

JUNE 20, 2011

It’s why posts like 20 Ways to Generate ROI from a Corporate Blog have to be written to help people who are “doing everything right&# but still not seeing business results from social media make adjustments to their efforts. because there are more blog comments to respond to, more Twitter followers to check out, etc.).

Social Media 205

Social Media ROI Social Networking Foursquare 205