Janet Fouts

JANUARY 4, 2011

Look at any big brand Facebook page. Do you see really engaged conversations or simply reactions to a post from the brand or other members? Sure the big brands are using Facebook pages more than ever, but are they doing it for community or marketing? Wanna know the most recent news, trends or information rich blog posts?

Communities 136

Communities Forums Posterous SEO 136

Janet Fouts

MARCH 15, 2016

Typical examples might be a blog post about your brand or product or a Tweet about how awesome your customer service is. Let’s start wth the basics here. What is earned media? Earned media is media (or content) you don’t own and did not pay for. Earned media is free, out of the goodness of […].

Examples 70

Examples Products Brands Content 70

Janet Fouts

DECEMBER 27, 2011

Some of them I know in person, but many I know through their blogs and Twitter personas. By the way, instead of just linking to their blogs I linked to some of my favorite posts, so make sure you visit those links! BlogDiva Liza blogs on culture, tech and online communications. You should probably get to know some of them too.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Janet Fouts

JANUARY 19, 2012

So you might think my position would be that Google+ is the be-all end-all social media network for business and people should be pitching their blogs and Facebook pages out the window in favor of Google+. Building the brand of your company through the intelligence of your staff. Micro-blog. And there you’d be mistaken.

Google 135

Google Facebook URL Collaboration 135

Janet Fouts

MARCH 8, 2015

Holding the username as brand protection? Gain brand recognition? A news resource for your brand? Evaluating this voice and seeing if it a good fit for you and your brand is important. Do you communicate best through video, short messages with links, long blog posts, images, or in-depth conversations with your community?

Marketing 70

Marketing Authentication Resources Metrics 70

Janet Fouts

OCTOBER 21, 2014

I also dictate blog post ideas, client meeting notes and other info I need on hand wherever I am. BuzzSumo -Keyword, brand and news monitoring, locating influencers and interacting with them on Twitter right from the dashboard. Skype -Video, conference calls and texting world wide. Scheduling is quite similar.

HootSuite 137

HootSuite Conference Project Hotels 137

Janet Fouts

MAY 11, 2011

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. “I love the new look on the blog, and the post about peanut butter made me laugh!&#

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

MAY 30, 2012

I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet. Steveology Blog. Brands need to hedge their bets. How cool is that? Unfortunately the platform has quite a lot of downside too.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

NOVEMBER 3, 2010

If you read my blog very often you know that I love to teach people how to get the most out of social media. Hello, I’m a social media coach…) Whether it’s in groups, bootcamps,webinars, one-on-one or right here on my blog, this is my passion. High-level strategy calls? I’m doing a little market research.

Social Media 135

Social Media WordPress Class Training 135

Janet Fouts

APRIL 29, 2013

Takeaways from the discussion were many, and largely about developing a professional brand, creating real networks of people who are interested in the same topics, staying in good standing in the community and supportive of others in their extended networks. Engineering Manager, LinkedIn. Even Jana’s puppy has a profile! Efficiency.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

JULY 28, 2011

But if what you want to do with your social media presence is to be noticed, for your brand to stand out? Now let’s look at blogging. Wouldn’t it be lonely if they came from both sides to discuss it on your blog? Then this could be the wrong approach. Let’s look at Linkedin groups for example.

Social Media 121

Social Media Groups Groups Blogger 121

Janet Fouts

JULY 19, 2011

If your blog is an automated sales pitch with comments turned off, do us all a favor and just go take out an ad and get over it. Social media done wrong is just as bad for your brand as traditional media gone wrong, except that the negative news flies faster in social than it it ever did before. They wear their brand on their sleeve.

Social Media 123

Social Media Energy Authentication Engagement 123

Janet Fouts

JUNE 23, 2011

If you went to law school and have ambitions to a political career, you’d best be thinking about your brand from the get-go. If you’re looking to build your brand as an IP lawyer in the tech startup industry you might want to follow the venture capitalists and start-up CXO’s to see what’s going on out there.

TweetBeep 134

TweetBeep Twitter Privacy Directory 134

Janet Fouts

MARCH 16, 2014

If you create scads of content and expect people to flock to your brand out of nowhere you’re nuts. Comment on blogs or social posts adding value to the discussion. It depends on if you are in this for the long haul or expect to do a little work and reap fantastic rewards and manna will fall from the sky. Respond naturally.

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

DECEMBER 9, 2012

Sometimes the page was created with a fake profile which is actually against Facebook’s Terms of Service.With a Google+ Community anyone can create the community, even a brand. Learn more about how to create Google+ Communities on the Tatu Digital Media Blog. Better Visibility Than Facebook Pages. Wanna get specific?

Communities 131

Communities Google API HootSuite 131

Janet Fouts

DECEMBER 29, 2010

Quora seems to attract a more business focused following, and when Robert Scoble muses that it might replace blogging, it turns heads. Most obviously establishing your personal authority on a topic and building your brand as a generous and thoughtful person. &# to tips for professional work-flow management. courtesy Compete).

Compete 132

Compete iPhone Sites Questions 132

Janet Fouts

OCTOBER 25, 2010

For a while you’re addicted to watching who re-tweets you, mentions your brand on their blog or says something about you on a Facebook page. The ones who talk about you, your cause, your brand the most often? Are they writing content relevant to you and your brand? Great, cool, you’re on the right track.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

JULY 5, 2011

Two of the Google brands, Blogger and Picassa are being re branded, apparently to be more closely related to Google+. As Michael Martine wrote on his blog,&# Another Social Network to Suck Away My Time? Which of course means you’ve got to have a Google profile. Although this may sound elitist, it’s still true.

Google 123

Google Syndication Foursquare Social Networking 123

Janet Fouts

FEBRUARY 27, 2013

Brandfog , a marketing consultancy, published a survey of employees that found engaged CEOs both add value to a brand’s visibility and galvanize the work force: The survey found that social engaged CEOs are either very effective or somewhat effective at: Raising a brand’s profile (87.5%). Increasing brand loyalty (83.9%).

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

FEBRUARY 16, 2012

One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. She’d send them emails with links to blogs they could comment on, tweets for their information, etc. I spoke recently to a group of PR and marketing professionals about how to use social media in their work.

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Janet Fouts

JUNE 5, 2014

Follow them on Twitter, read their blogs. Chieftain of the blog {grow} and social media bouncer. Consultant, educator, podcaster, author of Return On Influence, Born to Blog, and The Tao of Twitter. holtz.com/blog. Specialties include #SocialMedia, #Blogging, #SEO and #minestrone soup. tedrubin.com/blog.

Consultant 196

Consultant Klout B2B Influencer 196

Janet Fouts

NOVEMBER 7, 2017

Why do people include a brand name in their social posts? Did you mention the brand? According to the Sprout Social study, 41% of Millennials want to have their content shared by the brand, while only 23% of GenX and Baby Boomers do. Let’s face it, it’s fun to see your photo or review used by a brand you love.

UGC 87

UGC Report Social Media Nielsen 87

Janet Fouts

DECEMBER 23, 2010

I know, I know, somebody, maybe even me, told you that you need to protect your brand by reserving the name on a social media site so somebody doesn’t get it and use it against you or in ways you don’t want related to your brand. that sets up hundreds of accounts for you or your brand? Is your voice positive?

Netvibes 133

Netvibes RSS Feed Feedly 133

Janet Fouts

NOVEMBER 12, 2010

On her blog Beth Kanter mentions the term “Lethal Generosity&# as defined by Shel Israel in his book Twitterville. Shel defines it as “Generosity attached to a branding strategy.&# While some may say it’s easy for a big brand to afford to be generous it doesn’t have to cost a lot of money to give back to your network.

Social Media 142

Social Media Paper.li Engagement Cost 142

Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Hubspot’s marketing tools help you create inbound marketing through blog posts and landing pages optimized for maximum effect and amazing analytics to give you real insight on who comes to your website.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Janet Fouts

OCTOBER 31, 2011

By doing this, Frank reached thousands of people through Google Plus , Twitter , Facebook and several blogs , possibly many more than the Occupy Wall St folks simply because of his own network combined with the powerful networks who were at Pivotcom. She blogged about it and then posted on the wall of the Chapstick Facebook page.

Social Media 128

Social Media Blogger Video Comments 128

Janet Fouts

OCTOBER 12, 2010

Shel responded publicly, mostly on Twitter, and on his blog , but pretty much anything he did only added fuel to the fire. I’m using this only as an example of how your brand can be damaged by letting something like this snowball. If it’s on your blog or a forum, block their IP address and put them on the blacklist.

Feed 192

Feed Feedly Wikimedia Forums 192

Janet Fouts

DECEMBER 14, 2010

FYI profile images link to Twitter and names link to blogs or websites. Since time is precious, it’s essential to create a system for repurposing your best blog content so you can syndicate it to multiple platforms in multiple formats (text, audio and video). If I were you I’d spend some time getting to know these folks.

Social Media 146

Social Media ROI Syndication System 146

Janet Fouts

FEBRUARY 20, 2012

Because it’s all the rage businesses rushed to figure out how to leverage Pinterest’s incredible popularity to get people talking about their business and there are some very creative uses by brands large and small alike, as well as nonprofits. Which businesses do well on Pinterest? Follow them, re-pin something of theirs.

Collaboration 135

Collaboration Curation Widget SEO 135

Janet Fouts

AUGUST 10, 2011

Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first Ramadan marketing campaign. The feedback on the Whole Foods blog is overall positive and friendly. So far so good right? Good so far.

Social Media Management 119

Social Media Management Social Media Upcoming Campaign 119