Then we had a healthy debate about it and she convinced me it’s something we should all know about and consider for any future blogger relations and/or brand ambassador programs. So here’s the story… Samsung Threatens Bloggers. People who are part of this program, at least in other parts of the world, are contest winners who are then given a phone and other perks, in exchange for tweets, updates, videos, podcasts, blog posts, and other content that talks about the benefits of the Samsung phone products. But a brand ambassador is different than a blogger. MORE >>

Creating highly targeted, personalized pitches is more important than how “engaged” you are with influencers when conducting blogger outreach. Any knowledgeable social media professional you speak to will tell you that it’s important to engage with influencers (bloggers, tweeters, etc.) 2)     Is building relationships really a practical and timely blogger outreach strategy? What if the journalists and bloggers that you want to reach have no idea who you are? The effort to retweet, comment, and engage with bloggers takes a lot of time. before you pitch them. MORE >>

As part of my most recent blog redesign, I added a number of static pages which contain some of my most popular posts, my work history, disclosure badges and event history. Since then, Blogger revamped its publishing back-end , mirroring the design upgrade also seen at Gmail and Google Calendar , as Google extends its recent efforts to enhance the user experience. Somewhere in that mix, I overlooked the added capability to make these static pages not require native content on the blog, as they can also link to external sites. BloggerSimple. No hacking needed. MORE >>

Going through the list of questions, there were a lot around finding the right bloggers to pitch for your product or service. Finding the Right Bloggers. There are multiple tools you can use to find the right bloggers to pitch: Vocus (paid). They are the first step in developing your list of bloggers to reach. From there I would add an authority score next to each blog name (Technorati gives you that). Then I would look up each blogger on Klout and put that score next to their name. Taking five bloggers at a time, I would begin to read their blogs. MORE >>

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub.  Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Results of the survey of 252 PR professionals conducted in March this year accompany a new whitepaper called ‘The smart PR’s guide to blogger outreach’. Bloggers are here to stay and the PR industry is beginning to embrace them. 54% said they have built a rapport with bloggers. Daryl Willcox. umpf.co.uk). MORE >>