Bloggers important in PR
MARCH 28, 2012
Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Bloggers are here to stay and the PR industry is beginning to embrace them. How Should PRs Pitch to Bloggers?
Blogger Relations: Know Your Audience
SEPTEMBER 12, 2011
Last month, ConAgra, the company that owns the brand, and Ketchum , their PR firm, invited food and mom bloggers to a night out with “ Ultimate Cake Off host George Duran and (my favorite) food analyst Phil Lempert. Turns out, upon finding out, bloggers were not pleasantly surprised. Clearly bloggers are not the right medium for this kind of event. The catch? Sure, 62.5
How To Become An Ethical Blogger
SEPTEMBER 24, 2015
Blogging is growing at an unprecedented rate. As this happens, the chances of corrupt blogging practices increase too. Therefore, bloggers should be made aware of the do’s and don’ts of blogging, both, the new and seasoned ones. Are you an ethical blogger? Before even trying to answer the question you must be thinking what in the world is an ethical blogger?
#FollowFriday: For Bloggers, By Bloggers
FEBRUARY 25, 2011
Well, this isn’t a #FollowFriday for a particular person; rather a site that is written for bloggers by bloggers. The brain child of Danny Brown and contributed to by Joey Strawn , Frank Dicksinson , Aaron Lee , and Judy Dunn , For Bloggers, By Bloggers is chock full of tips for everyone interested in blogging to the most sophisticated blogger.
Are Bloggers Community Managers?
SEPTEMBER 26, 2011
Are all bloggers also community managers? Jayme Soulati , in suggesting this topic , wondered if ignorance regarding community management might explain some blog failures. Are Bloggers Community Managers? Some bloggers are (whether they know it or not) community managers; others are new media journalists, content curators, or simply diarists. So What’s a Blogger to Do?
Blogger Outreach: Three Steps to a Successful Program
SEPTEMBER 27, 2011
Going through the list of questions, there were a lot around finding the right bloggers to pitch for your product or service. Finding the Right Bloggers. There are multiple tools you can use to find the right bloggers to pitch: Vocus (paid). They are the first step in developing your list of bloggers to reach. Blogger Outreach. Cision (paid). Burrelles (paid).
9 Awesome Tools for Content Authors and Bloggers
MARCH 21, 2015
If you do any kind of writing — blog posts, articles, ebooks, etc. Use this tool to come up with an array of titles for your next blog post or presentation. Hubspot’s Blog Topic Generator. Enter 3 nouns that you’d like to write about and Hubspot’s tool will come up with a week’s worth of relevant blog post titles: 4. Content Idea Tools. Soovle.
Samsung Threatens Bloggers and Provides a Valuable Lesson
SEPTEMBER 6, 2012
Then we had a healthy debate about it and she convinced me it’s something we should all know about and consider for any future blogger relations and/or brand ambassador programs. So here’s the story… Samsung Threatens Bloggers. But a brand ambassador is different than a blogger. For all intents and purposes, bloggers should be treated as journalists.
Bloggers Unite Today Around Food
OCTOBER 15, 2011
I blogged in 2008 about poverty. blogged in 2009 about climate change. blogged in 2010 about water. This year this blog is about food. Other participating bloggers and intellectual voices are already sharing their messages, such as this video below about eradicating famine. Related articles you may enjoy: INFOGRAPHIC: How Do Bloggers Compare? The U.S.
How to Own Your Blogger Outreach Process
Convince & Convert
FEBRUARY 24, 2015
At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert. Why Bloggers?
Four (of the) Worst Practices for Pitching Bloggers
NOVEMBER 23, 2015
Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. ” Perfect!
The PR Pro and Blogger Manifesto
JUNE 30, 2011
Thank you! A few weeks ago, I spoke at the Vocus User’s Conference about the PR pro and blogger relationship. Part of that presentation (and something I developed for the presentation Danny Brown and I did at BlogWorld ) was a PR pro and blogger manifesto and many people asked if I would blog it. The PR Pro and Blogger Manifesto. Do you feel guilty yet? Awesome!
Top tips for bloggers and brands
SEPTEMBER 17, 2012
This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. However, blogging is growing more popular than ever before. Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Have a blogger media kit.
4 of the Best Blogger Outreach Strategies
Convince & Convert
FEBRUARY 26, 2015
Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. To complete that guide, I want to provide a wrap up of my favorite blogger outreach examples from the past year.
Blogger relations – you’re doing it wrong
AUGUST 15, 2012
I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. blogger relations communications pitching pr public relationsHere’s how it read: From : [.] gmail.com. Sent : Wed, Aug 15, 2012 at 3:02 AM. PR Firm [.] Address]. Don’t spray and pray: They sprayed and prayed.
Two Tools for Bloggers
APRIL 3, 2011
Isn’t it fun being a blogger? People are talking apps and tablets and eReading and you’ve just figured out WordPress and how to optimize each blog post. Without spending any money building an app or creating a new version of your blog for the tablet, there are two new tools you definitely need to check out! Your Blog On Kindle. Log in and add a blog.
#FollowFriday: The Friendly Blogger
MARCH 25, 2011
Well, Lisa Drubec had it all figured out when she named her blog The Friendly Blogger. So subscribe to and read her blog. FollowFriday: The Friendly Blogger originally appeared on Spin Sucks on March 25, 2011. FollowFriday Social Media friendly blogger link building lisa drubec SEM SEOThat was just me? Not only is she friendly, she’s hysterical.
Two Examples of What NOT to Do When Asking Influential Bloggers For a Link
JULY 6, 2012
Editorial in-content links, the most valuable kind of links today, are impossible to get without contacting people; even if you have a few friends among influential bloggers in your niche that you can ask for a favor to guest post on their blog or just to insert an anchor text link to the existing post, eventually you will run out of them, and new backlinks will be waiting to be made.
Bloggers Block – When The Words Just Won’t Come
SEPTEMBER 30, 2012
Blogger’s block sucks more. Blogger’s block, on the other hand, is a bit more challenging. Blogging often entails a lot more than technical writing. Blogging requires writing, graphic design, search engine optimization, relationship building, social promotion, and a lot more. Did my readers all leave and flock to new blogs? Take a break. Cheers!
What the Best Bloggers Do Right
Convince & Convert
APRIL 24, 2015
million blog posts were written today. So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? I am inclined to think that entry to this rarefied region is free, as long as you get these three steps just right. Take Richard Branson’s personal blog for example. Last time I checked , 3.75
Guest Bloggers Wanted
JULY 6, 2012
You used to read guest blog posts every Friday. Why Negative Blog Comments are Needed by Jeannie Chan. Tips for Successful Business Blogging by Lior Levin. How to Conquer the Peaks of Blogging by Nick Sotos. The last guest blog post by Liz Krause about 6 tips for productive telecommuting was written three months ago. I’m looking for new faces to write for me.
The End Of Blogging?
OCTOBER 14, 2015
It's time for bloggers to take a deep breath, look in the mirror and admit that something (dramatic) is going on here. The other week, I celebrated 12 years of blogging (not a typo). have posted anywhere from four to seven items a week, over on my Six Pixels of Separation blog , every week. To know me, is to know that I am still deeply passionate about my blog, writing and the digital publishing experience. I was there when it first started (remember Blogger ), embraced the power of RSS feeds (remember those?), The half-life of a blog post is tragic.
Eight Common Blogging Mistakes
AUGUST 9, 2012
We created an editorial calendar and everyone was responsible for blogging, from the interns on up through me. Our goal was to blog about the silly things people do to hurt the perception of the PR industry and perpetuate the “spin doctor” image. That said, there are several mistakes we made early on we still see bloggers making. Was. A. Disaster. Komen PR Disaster.”
Bloggers Unite! A 10-Point Guide for Blogger Collaboration
Convince & Convert
DECEMBER 20, 2012
If you have a blog, you can start connecting from the very beginning. Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your activity against this list. Click to read more » Blogging and Content Creation andy crestodina blogger collaboration blogging content creation social networking
Write Like a Pro: 5 Techniques Top Bloggers Use to Write Successful Blog Posts
Convince & Convert
JANUARY 6, 2015
In all my years of experience working in the content creation space, I’ve received plenty of requests from bloggers, marketers, and even digital marketing agencies to craft amazing articles. Only a minority of them turned out to be successful blog posts. There are a number of blogs who use font sizes so tiny that you’ll need a magnifying glass to read it. Image via Backlinko.
How To Get Results From Your Blogger Outreach Campaign
APRIL 13, 2011
Bloggers are a unique breed. This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Part of the strategy included reaching out to bloggers in the nonprofit space in hopes that they’d write a blog post about the grant. Our goal for this part of the campaign was 30 blog posts. Results.
Women in Blogging: 125 Fearless Female Bloggers
NOVEMBER 29, 2010
took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. This list includes female bloggers that cover a huge variety of topics in the blogosphere. They are not only bloggers, but many are also published authors, entrepreneurs, CEOs, experts in their niche, and overall inspirations. Enjoy!
How Social Media Can Be Magic For Your Blog
FEBRUARY 22, 2016
Social media can be the magic that helps people find your blog articles. A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Some people predicted that social media would replace blogging because of declining attention spans. Blogging and social media not only amicably co-exist, they complement each other.
Bloggers: Let Your Content and Your Readers Breathe
JULY 29, 2014
More people are becoming content publishers by the minute, whether that be: Blog posts like this one. Comments on blog posts. WHAT ABOUT BLOGGING? Here are a few recommendations for helping your readers when they get to your blog posts. Whenever possible, keep your blog posts shorter than longer. Use Visuals at least once in every blog post. Digestible.
How to Use Social Media Strategy to Reach Mommy Blogs
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2011
If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. I run a website for parents written by kids called RadicalParenting.com, and when we first started, we had 2 unique visitors: me and my mom. Here is how you can reach out to Mom Blogs: Make a Target List. Mommy bloggers do not love broad press releases.
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. Got a well-written business blog, but a shortage of readers?
Meet Imogen: A Fake Wannabe Guest Blogger
APRIL 4, 2012
On the heels of my popular advice why some people suck at emailing me requests to publish their guest blog posts, I received a message with the following subject line: Professional Copywriting for Sci Fi Talk. Third: Why would she think I’d accept a guest blog post for a fee? Please continue reading Meet Imogen: A Fake Wannabe Guest Blogger and leave a comment if inspired. Related articles you may enjoy: Meet Everett Bogue: A Blogger Who Only Wants Blog Readers Who Tweet Because Everyone Else is a Low-life. The Downfall of the Inconsistent Blogger.
Are Blog Subscribers the Only Success Metric?
OCTOBER 4, 2012
If your blog was ranked (how does that even happen?) and suddenly had a ton of subscribers, would that change your outlook on blogging? Let’s back up… when you launched your blog , was it your goal to earn 500 or 1,000 subscribers in 12 months? Applying for ranking with the Ad Age Power 150 to get that awesome badge in the sidebar of your blog.
3 Tips For Effective Blogger Outreach
NOVEMBER 23, 2011
Tweet Bloggers are one of the key influencers in the online sphere. Working with social media PR a lot of good publicity can be gained from getting the right mention of a large blog. The opinion of bloggers are heard and respected by thousands, but unfortunately, many companies still ignore their reach. And remember, that it doesn’t harm to make it personal.
3 Ways to Identify Influencers for Your Blogger Outreach Campaign
JULY 17, 2013
So, you’re about to kick off a Blogger Outreach campaign. If you have a blog and you haven’t planned to do blogger outreach – you need to start planning. The point of this post isn’t to sell you on the idea of blogger outreach. This resource can be a one-off piece of content like some sort of authoritative ‘Best bloggers in X industry’ type of starting point.
Do You Read Blogs or Bloggers?
JUNE 14, 2011
Olivier Blanchard, Gini Dietrich, Todd Defren, and Kyle Lacy are among many bloggers whose blogs I visit and read regularly. Each writes about the intersect between social media and marketing — but there is a distinction that three blogs share with each other. Do you see the prominent logos and locations of The BrandBuilder Blog, Spin Sucks, and PR Squared?
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” Business Blogging Stats and Facts. 1.
Presenting as Shock Jocks… Or Bloggers?
JUNE 11, 2011
Andrew Breitbart’s segment, although interesting, was almost entirely centered upon politics, not blogging. By creatively re-wording the blogging seminar titles of the week, she managed to drop an F-Bomb in every other sentence, along with another slew of vulgar terms about female organs. The session that probably generated the most chatter was the much-hyped “New Media LIVE!
Blogger to WordPress – Why Make The Change?
FEBRUARY 18, 2011
Recently a lot of websites and blogs have made the transition from Google’s Blogger service to an independently-hosted WordPress installation. One of the disadvantages with Blogger is that it only does that – blogs. You can even run a blog-hosting service if you desired. 3. So, what’s so great about WordPress? WordPress can run an entire website.
The Best Free (or Cheap) Tools for Blogger and Influencer Outreach
APRIL 30, 2013
Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Finding Bloggers and Influencers. Just search on something like “fashion blogger,” “foodie” or whatever topic you need and you’re on your way. Google Blog Search. But the same general approach applies to any industry. Followerwonk.