Sprout Social

APRIL 25, 2024

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Product launch checklist Social media is the new mall.

Template 79

Template Templates Social Media RFP 79

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? Everyone knows women vastly outnumber men on Pinterest, but how about on other social networks?

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Pam Moore

FEBRUARY 21, 2017

It is literally jam packed with the exact sizes you need to use for all of the top social networks including Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest and more! We also created and are sharing with you Adobe Photoshop templates for all of the top social networks, also sized perfectly for you to start using today!

Template 167

Template Templates Social Media Social Networking 167

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Hootsuite

JANUARY 4, 2023

This is the most visible component of social media marketing. Content scheduling and publishing. Social media analytics. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. This is also a powerful tool for competitor research.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Buzz Marketing for Technology

OCTOBER 20, 2010

At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). In an age where there is more User Generated Content than Publisher (or marketer) Content – here is one way that B2B Marketers can ride that user generated wave to make your content stand out and live longer than it does today.

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011. The One Effective Use of Facebook for B2B Marketing (March 9, 2010). It Depends (October 13, 2010).

Vocus 155

Vocus B2B Social Media Statistics 155

Pam Moore

OCTOBER 8, 2020

If you want more traffic to your website, more leads, more opt-ins to your email newsletter, more members in your social media communities, more sales and more customers, then you NEED an audience focused approach to your marketing. The average buyer researches and consumes between 7-10 pieces of content before making a buying decision.

Template 78

Template Templates How To Training 78

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Authentication LinkedIn Groups 133

Pam Moore

NOVEMBER 14, 2017

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. Trust me, you'll see it listed in almost every 2018 predictions blog post that gets published.

Training 158

Training Marketing Small Business ROI 158

Audiense

MAY 17, 2018

The social networks, devices and other parameters of their online behaviour. The production and execution stage of a marketing campaign can benefit from an in depth understanding of the target audience and activating the insights obtained from social data in many different ways. The content they share the most.

Case Study 79

Case Study Activities Study Campaign 79

Pam Moore

JULY 22, 2020

They are first in everything you create, publish and execute. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!).

Strategy 78

Strategy Template Templates Marketing 78

Sprout Social

JULY 6, 2022

The top times to post on Twitter we found above may help you determine when you should focus on prioritizing publishing new content versus devoting resources to customer support or consider a multiple Twitter account strategy. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time.

Twitter 105

Twitter Tourism Travel Education 105

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Unmetric

JUNE 11, 2019

SumAll , an analytics tracking tool, automates your social media and marketing needs. SumAll’s insights help you publish posts at the right time to the right audience. The charts are also useful in helping you get a better understanding of your brand’s performance on social. Zoho Social. Pricing: $400 per month.

Analytics 125

Analytics Tools Social Media Curation 125

Visually SM

AUGUST 19, 2020

Older generations, like Boomers and Gen X are also on social media, but in much lower numbers (48.2% According to the same research, most users spend at least 3 hours per day on social media, and 54% use those channels to research products and services they intend on purchasing. in the case of Boomers and 77.5%

Social Media 130

Social Media Brands Reddit Platform 130

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

NOVEMBER 23, 2010

Social media makes it easy to connect with new people who share your interests…anywhere on earth. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.

Social Media 192

Social Media Committee Press Release Posterous 192

Pam Moore

SEPTEMBER 18, 2017

You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. Could it be that you are not creating or publishing content designed to convert? Another day of amazing content creation. You create yet another epic piece of content. It is not driving business.

Content 162

Content Training How To ROI 162

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Do your research! Start researching your audience long before the day of the event. Research past events if the event organizer has hosted the same or similar events in the past. How do they use social media? Know Your Audience .

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Do your research! Start researching your audience long before the day of the event. Research past events if the event organizer has hosted the same or similar events in the past. How do they use social media? Know Your Audience .

Eventful 90

Eventful Tips Training Authentication 90

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. But don’t overlook other great options.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. WHY should your audience care that you are on Facebook or any other social network? Are they people who want to engage with your brand on Facebook or any other social network?

Feed 167

Feed Feedly Metrics News 167

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Ignite Social Media

MAY 31, 2016

When we look at the channels that female and male millennials visit regularly, we see that the male audience is much more likely to visit the “micro-social networks” and/or messaging applications, such as LinkedIn, Reddit, WhatsApp, We Chat, Vine, and Yammer, than their female counterparts.

Yammer 60

Yammer Buy Social Networking Report 60

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. What Horrible Things Did Time Magazine Do in 1964?

Trends 167

Trends How To Digg Press Release 167

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Pam Moore

JULY 12, 2019

Unfortunately many marketers like to take the easy route, yet they'll be the first to complain that social media doesn't work. The social networks and any digital platform is nothing more than a medium for you to connect with your audience, partners and friends.

ROI 60

ROI Content Marketing Template 60

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. These objectives are going to be a subset and combination of your top level business goals, expectations from the online medium and from Facebook as a social network. RetrackMedia is an upcoming ad network , Best Alternative to Google Adsense …!

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. Social media analytics.

Analysis 136

Analysis B2B Data Tools 136

Webbiquity SMM

MAY 10, 2011

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. The core of social media marketing efforts should be the corporate blog. Here are 20 ideas. A well-written blog can be a PR magnet.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

AUGUST 16, 2016

Social signals like Retweets and Facebook shares are key drivers behind popularizing blog content. You’re publishing quality content, but your outreach efforts can only take it so far. A lot of your engagement comes from your target audience sharing your content with their networks. Twitter Cards. Facebook Open Graph Markup.

Social Media 40

Social Media Mobile Social Networking Trends 40