The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

Strategy 178

Strategy B2B Marketing Research 178

Hootsuite

APRIL 29, 2020

In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. You can look for opportunities to reinforce social messaging across platforms. In this article we explain how to create a social media schedule. Use social listening to understand industry norms.

Template 145

Template Templates Social Media Tools 145

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. The criteria for Targeted Updates appears to be the same selection criteria for LinkedIn’s ad platform. (Cross posted on the Fleishman-Hillard DNA blog ).

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. That is around 2.5

Data 132

Data B2B Statistics Social Media 132

Buzz Marketing for Technology

OCTOBER 6, 2010

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Written on the eve of the launch of the movie The Social Network).

Facebook 260

Facebook Applications Yahoo Social Networking 260

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 102

Software Marketing Analytics B2B 102

Buzz Marketing for Technology

OCTOBER 20, 2010

Still in its infancy the Like button holds a lot of promise for Facebook as their march continues to making all interactions both web and mobile more social. In fact if Google’s mission is to “index the worlds information” perhaps Facebook’s mission is to “Socialize the worlds information!” (but but I digress …).

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio. On the other hand, videos aren’t always the right choice. Final Thoughts.

Social Media 109

Social Media How To B2B LinkedIn 109

Keyhole.co

MARCH 9, 2023

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Social Media Explained: Untangling the World’s Most Misunderstood Business Trend | Mark Schaefer.

Skills 195

Skills Social Media Marketing Influencer 195

Hootsuite

NOVEMBER 25, 2015

It feels like every month a social network unveils a new social media advertising tool. Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. Just over 50 percent of the respondents ranked social media as “very low cost” or “somewhat low cost.”

Advertising 112

Advertising Social Media List Statistics 112

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. And as a platform for conversations and customer care, it’s important to understand how to use Twitter for business in a meaningful way.

Twitter 105

Twitter Tourism Travel Education 105

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Marketing Survey Metrics 100

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

Pam Moore

AUGUST 7, 2018

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. This is disappointing in that 77% of marketers are using at least one social network for business. Social media is not rocket science.

Social Media 149

Social Media Training Startup Social Networking 149

Socialmedia.biz

JULY 23, 2017

Are you in the hunt for an employee advocacy platform? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Unmetric

JULY 2, 2019

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Conclusion.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. The criteria for Targeted Updates appears to be the same selection criteria for LinkedIn’s ad platform. (Cross posted on the Fleishman-Hillard DNA blog ).

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Their objective was to tap the power of an internal advocacy program that enabled all employees to help prospects and customers via social networks.

Social Media 240

Social Media Privacy Training Policies 240

Twist Image

AUGUST 8, 2014

It''s a much more compelling business story for Facebook to demonstrate that they own the social networking, picture taking, chatting, and even the virtual reality experience of the consumer, than to show which sections of the online social networking platform are being used most by consumers. mobile device.

Privacy 96

Privacy Applications Mobile Journal 96

Pam Moore

JANUARY 4, 2017

We don’t want to wait in line or even wait for a mobile web page to load on our device. It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on.

Social Media 167

Social Media Social Networking Training Instagram 167

Socialmedia.biz

JULY 23, 2017

Are you in the hunt for an employee advocacy platform? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Twist Image

AUGUST 29, 2013

Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels. Amazon Adds Ability to Buy Goods From Within Mobile Apps. This data point still surprises many people who see YouTube as a simple online video platform. b2b networking. mobile app.

YouTube 107

YouTube LinkedIn Mobile Affiliate marketing 107

Socialmedia.biz

MARCH 25, 2021

The feature was so popular that it was eventually adopted by other social networks like Facebook, Instagram, and LinkedIn — making it a key feature in the social marketing world. Any large event can be searched for and discussed using specific hashtags on social networks. Social networks are inherently very messy.

Hashtag 78

Hashtag Brands How To Conference 78

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Tweet This!

B2B 102

B2B How To Technorati Case Study 102

agora pulse

DECEMBER 23, 2019

Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic. Imagine if the overwhelming majority of your social media editorial calendar was based on ‘shows’ by day, and by platform.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. I've been a power use of LinkedIn since 2005 when I joined their beta launch of the platform. Bottom line, LinkedIn converts to real business. .

LinkedIn 78

LinkedIn Tips Brands Training 78

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Choose the Right Platform for Employee Advocacy. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online.

B2B 145

B2B Survey ROI Metrics 145

Sprout Social

JUNE 24, 2019

BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. Social Babies. Social Babies is a social media agency that specializes in strategy, content, community management and paid social advertising. BConnected, LLC.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Pam Moore

AUGUST 7, 2018

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. This is disappointing in that 77% of marketers are using at least one social network for business. Social media is not rocket science.

Social Media 60

Social Media Training Startup Social Networking 60

Sprout Social

AUGUST 16, 2016

People are sharing your content so make sure that it’s displayed in the best possible way across all social platforms. To get the most out of your social media shares, there are a few key elements that you need to optimize. While you’re optimizing your website for social media shares, you should also do the same for mobile.

Social Media 40

Social Media Mobile Social Networking Trends 40

Convince & Convert

MARCH 4, 2016

Once you’ve established what tools can measure your goals, you can weigh the price of investing in such platforms with the benefits of using one. 79% of B2B marketers believe social media is an effective marketing channel, but you must be able to provide data and facts using your marketing software. Proven Technology.

ROI 60

ROI Statistics Software Metrics 60

Sprout Social

FEBRUARY 27, 2017

Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies. Instagram drives the most engagement per post compared to any social network–84 times more than Twitter, 54 times more than Pinterest and 10 times more than Facebook. Social Media Advertising Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. As mobile browsers become more powerful, Google and its partners decided to do things their own way. Also, $0.30

Social Media 113

Social Media Strategy Apple iPhone 113

Pam Moore

JULY 12, 2019

Unfortunately many marketers like to take the easy route, yet they'll be the first to complain that social media doesn't work. The social networks and any digital platform is nothing more than a medium for you to connect with your audience, partners and friends. Why you can't skip the planning and goal setting.

ROI 60

ROI Content Marketing Template 60