Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. The bottom line is that creating a solid, measurable, B2B social media strategy is extremely difficult, and to say that the enterprise just doesn’t have a clue, though it makes for great copy, just isn’t true. Now snap B2B on top of that.

Social Media 164

Social Media B2B Metrics Analytics 164

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. It involves revenue professionals using their personal social media profiles to educate audiences, share industry insights, and engage in conversations to present themselves as thought leaders in their space.

B2B 62

B2B Metrics Comparison Education 62

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. Measuring your metrics helps connect the dots between the information you have and understanding what that data means.

B2B 62

B2B Marketing Metrics Adwords 62

Oktopost

SEPTEMBER 15, 2020

The more we talk to our customers, the more we realize, while there are a few metrics many organizations report on in a similar manner, every B2B company has its own approach to quantifying success. We built them according to what we know about B2B social reporting (spoiler: we know a lot). Presentation matters.

B2B 105

B2B Metrics Report Data 105

Oktopost

AUGUST 23, 2020

You can catch a conversation by searching for B2B Marketing Now wherever you listen to podcasts and subscribing to our channel. In addition, by getting the organization on the same page about marketing metrics, defending the marketing budget and choosing budget safe tools, like Oktopost , become much easier when teams are aligned.

B2B 124

B2B Curation ROI Organization 124

Keyhole.co

MARCH 11, 2024

This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. From identifying key metrics to collecting and interpreting your data, we’ll cover all the essentials you need to know to master your LinkedIn analytics. Let’s get started!

Template 52

Template Templates Analytics LinkedIn 52

Visually SM

JULY 6, 2020

It is imperative that you understand why you want to be present in social media. Here, you’ll learn: Why social media is relevant for your business How to produce content for the main social media channels of today What metrics to keep track of in your social media strategies. Why social media is relevant for your business.

Social Media 130

Social Media Content How To Marketing 130

Sprout Social

APRIL 25, 2024

It will help you identify goals, audit competitors and build out an ad strategy, wrapping up with a final, presentable strategic overview and rollout plan. B2B social media content plan template B2B social media content doesn’t have to be boring. This worksheet will help you create B2B social media content that resonates.

Template 53

Template Templates Social Media RFP 53

Convince & Convert

OCTOBER 18, 2014

Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. Content marketing strategy isn’t a nice to have, it’s a requirement. Let’s fix that.

Strategy 167

Strategy Content Marketing B2B 167

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Our influencer marketing tool, Tagger by Sprout Social , simplifies influencer metric-tracking by enabling you to measure metrics from a third-party account a.k.a. your influencer’s.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. When presenting these line items to your CFO, you need to be prepared with an airtight, data-driven case. What are you trying to accomplish?

ROI 97

ROI Cost B2B Organization 97

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

ROI 62

ROI Social Media Marketing Curation 62

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Ignite Social Media

MAY 27, 2021

Opting out of app tracking and cookieless browsers coming into play presents a problem for marketers proving and defending the value of social efforts. We have become accustomed to seeing these metrics both easily and quickly. So, the trend isn’t only on the B2B side of things. Relationship Building on Social.

Privacy 155

Privacy Social Media Apple Advertising 155

Oktopost

APRIL 2, 2020

This is critical because it’s entirely too easy to get lost in all the metrics that we have on social media. Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially. please design a quote and background: Data is Easy.

Report 126

Report Social Media Tools ROI 126

Convince & Convert

MARCH 4, 2010

But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. If you create consistently good content, and promote it vigorously, your blog should eventually succeed.

Metrics 132

Metrics Strategy How To Tourism 132

Buzz Marketing for Technology

JANUARY 23, 2013

Those profiles can then be used to present offers, content and/or experiences that are the most effective in attracting fans, “Likes”, website traffic or any other relevant conversion metrics. Sticking to stand-alone metrics. 8. Preconceived notions. Getting just one side of the story isn’t enough.

Conversation 276

Conversation Facebook Guidelines B2B 276

Sprout Social

NOVEMBER 23, 2022

LinkedIn advocacy metrics. With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. Tip 6: Onboard and train employees. Conversion rate.

LinkedIn 115

LinkedIn Tips Curation Training 115

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. According to the platform , 75% of potential B2B buyers say thought leadership helps them determine which vendors to put on their short list.

Organization 104

Organization LinkedIn Strategy Social Media 104

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. . Social Media Monitoring Techniques by WebFadds.

ROI 193

ROI Social Media Vocus Metrics 193

Visually SM

OCTOBER 29, 2020

The plan also contains the metrics you look at when analyzing your pages. How you present the information will affect how you distribute your content across social media. Of course, if you have a plan, you will need to look at the metrics you’ve chosen to see if things are working. Know how your audience consumes content.

Social Media 130

Social Media Engagement Strategy How To 130

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Not a good plan.

Social Media 176

Social Media B2B Exercises Hubspot 176

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help.

Review 186

Review Marketing Metrics Meeting 186

Sprout Social

APRIL 4, 2017

During this week’s #SproutChat we’ll analyze what success metrics look like across all major social platforms and talk about ways to ensure a consistent voice and tone across each touchpoint. Wednesday, April 19: Managing a B2B Brand on Social With Sprout All Star, Alex Bimonte. On social media, consumer brands thrive.

Upcoming 46

Upcoming Yahoo Apple B2B 46

Keyhole.co

JUNE 13, 2023

Though LinkedIn is a paradise for job seekers, this is also the go-to platform for B2B brands from the beginning. Let’s say you’re a B2B company providing cloud computing solutions. Compare your present with your competitors The best way to find your optimal times to post is by analyzing your fellow competitors.

LinkedIn 52

LinkedIn Analytics Metrics Guidelines 52

Convince & Convert

MAY 14, 2014

Jay: It depends on the type of company and whether they’re B2B or B2C or how they sort of track their actual business in the real world. click to tweet ) What I talk about a lot in Youtility and in presentations is this notion of marketing sideways, that the best content transcends the transaction.

Content 144

Content Marketing Metrics B2B 144

Webbiquity SMM

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Metrics will mature. Facebook added more than 150 million new users in 2010. So what’s next?

Trends 187

Trends Social Media Marketing Technorati 187

Sprout Social

FEBRUARY 11, 2021

She has also been an active contributor to Sprout thought leadership content throughout the year, sharing important perspectives on how to tackle difficult conversations around racial injustice, providing tips and tricks for working in B2B social and appearing on an expert panel on how to effectively use social metrics. .

Campaign 109

Campaign Groups Groups Communities 109

Writtent Blog

FEBRUARY 12, 2014

Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. 93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 76% of B2B marketers blog, and 73% publish case studies.

Content 110

Content B2B Hubspot Marketing 110

Webbiquity SMM

OCTOBER 18, 2010

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Patsi Krakoff presents a list of common “dumb&# mistakes made by otherwise smart bloggers (long sentences, overuse of “we,&# vague terms) along with recommendations for writing better posts. It was riveting. Hey, it worked for him here.

Alltop 148

Alltop Tips Hubspot Directory 148

Convince & Convert

OCTOBER 30, 2011

I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test. View more presentations from Argyle Social. Social Timing Insights.

Facebook 158

Facebook Statistics B2B Apple 158

Sprout Social

JANUARY 4, 2022

B2B #sales leaders need to move away from conventional approaches and embrace the realities of today’s digital-first buying climate: [link] @pjharrell @mikepregler_biz @JStevenSilver @JenMBullock_ pic.twitter.com/bitcVaJSoV. This presents a major opportunity for businesses that aren’t already active on the platform to jump in.

Statistics 142

Statistics Social Media Video Marketing 142

Sprout Social

JULY 6, 2022

Leadtail, a B2B-focused social media agency, started casting that net pre-pandemic with a video-conferencing client who was being outperformed leaps and bounds by their primary competitor: Zoom. Keep them informed on the metrics and goals of the business in the next quarter, year or even five years. Create a data dashboard.

Social Media 116

Social Media Sentiment Survey Marketing 116

Ari Herzog

SEPTEMBER 27, 2010

John Moore, Doug Haslam, Zach Hofer-Shall, KD Paine, Amber Naslund, and Seth Grimes are among the cadre of social media evangelists whose names are familiar to me who are scheduled to present on October 5. Related posts: Affiliate with Me and Save $200 off MarketingProfs’ B2B Forum. Smart group. Contest Time!

Conference 123

Conference Social Media Forums Metrics 123

Writtent Blog

APRIL 2, 2014

From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. A Field Guide to the 4 Types of Content Marketing Metrics. The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. CMI Case Studies.

Resources 99

Resources Content Case Study eBook 99